These are 10 amazing video marketing stats for marketers who still do not put the right investment in using video to grow their brands.
One big lesson from these video marketing stats is that effectiveness of video content for building brand, generating leads and closing sales cuts across all industries.
Before your competitors take all the sales in your market with engaging videos, these are stats for you to sell the video marketing to your bosses and clients.
Video Marketing Stats for 2019?
1). 78% of people watch online videos every week, and 55% view online videos every day. –HubSpot.
That brands need video in their marketing mix isn’t a new idea.
What is new and jaw-dropping is how important video has become on every platform and channel. Video needs to play a central role in your outreach and campaign efforts.
2). By 2020, online videos will make up more than 80% of all consumer internet traffic (85% in the US). –Cisco.
Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 found that Internet video surveillance traffic increased 72% in 2016, from 516 Petabytes per month at the end of 2015 to 883 PB per month in 2016.
Cisco forecasts that globally, 3.4% of all Internet video traffic will be due to video surveillance in 2021, up from 1.8% in 2016.
3). YouTube is the second most trafficked site, after Google. (Alexa)
Alexa ranks websites based on a combined measure of page views and unique site users, and creates a list of most popular websites based on this ranking time-averaged over three-month periods.
YouTube was 3rd, behind Google and Facebook in recent past. But, it is currently 2nd among 50 most visited sites globally.
4). One minute of video is worth 1.8 million words. (Forrester Research).
According to Forrester’s Dr. James McQuivey’s study on impact of online video titled ‘How Video Will Take Over the World’, a video is worth 1.8 million words.
Dr. James McQuivey reasoned that if a picture is worth a thousand words, then a video has to be worth at least 1.8 million words, considering how many pictures (images) make a video.
5). Users view more than 500 million hours of video each day on YouTube. (Business Insider).
Google CEO Sundar Pichai told investors in February that YouTube viewers watch hundreds of millions of hours of video every day.
And a source close to YouTube told Business Insider recently that YouTube Watch Time had swelled past 500 million hours a day in July, as against 300 million in 2014.
6). 59% of executives say they would rather watch a video than read text. (Wordstream)
59% of business executives who were asked during a recent survey agreed that if both text and video are available on the same topic, they are more likely to choose video.
7). 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)
Video combines elements such as visuals, audio, tone or accent, emotion, body language among others to connect with viewers and keep them glued for you to be able to pass your brand message to active listeners.
8). In the past 30 days, more online video content has been uploaded to the web than the past 30 years of TV content. (Blue Corona)
There is a huge paradigm shift for marketers who have been used to forcing audience to give attention to their ads. Not only does web video requires a completely different strategy, production and publication process, it also needs to be quick.
9). 51% of all video plays are on mobile devices. (Adelie Studios)
This shows user engagement that video attracts online, especially on mobile devices, have grown by 15% from last year and it marks 203% from 2014.
10). Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Wirebuzz).
This makes a lot of sense considering that 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text; according to 3M Corporation and Zabisco.
If you have not started using video in your marketing mix, the time to start is NOW.