Month: July 2025

239% growth from… print mail?! Why you shouldn’t sleep on direct mail.

Visa’s billion-dollar bet positions Francophone Africa as Africa’s next fintech frontier

How to go from marketer to CMO — 5 tactics that actually catapulted my career progression

How I used ChatGPT-o3 to plan an entire marketing campaign during one plane ride

WhatsApp AI bot Xara wants to make banking in Nigeria as easy as chatting

“Uganda isn’t our side bet”: How Greenhouse Capital is rewriting its rules for Africa

30 creative lead generation ideas to try (& why marketers recommend them)

This behavioral science principle can make your billboard go viral, here’s how

I tested 2025’s most realistic AI voice tools — here’s what blew me away

From third-party cookies to zero-party data: The new rules of email engagement