In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim…
The post The future of CX depends on innovative generative AI and data insights by Cynthia Ramsaran appeared first on Content Krush.