In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. We’ve run content audits in the past — but not like this. We ran the audit in three phases: Phase 1 addressed our oldest content. Phase 2 evaluated our lowest-performing content. Phase
The post How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process first appeared on Content Krush.