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What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like

The post What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers first appeared on Content Krush.

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