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  • Article
    FREE ONLINE COURSES with CERTIFCATE -contentkrush.com

    Free Online Courses with Certificate: Take These to Improve CV & Change Jobs in 2019.

    - by ObadeYemi

    Free online courses with certificate of completion are a plus for everyone -student, professional or business owner.

    Regardless of your level in your career or business at the moment, you will find something new to learn from these free online courses; most of which were developed by faculties of reputable UK higher institutions.

    These are 5 free online courses with certificate to boost your CV in 2019:

    1. Supply Chain Short Course by Oxford Home Study College.

    Every business runs some form of supply chain setting, which facilitates day-to-day operations. From manufacturing through delivery to storage and down to the retail stores, the supply chain ensures the business cycle does not snap. This is why every business needs supply chain manager to stay in business.

    Free Supply Chain Short Course by Oxford Home Study College will teach you how to build, maintain and optimize supply chains is 20 hours of self-paced online learning.

     

    Free Online Course with Certificate -Supply Chain (Short Course) by Oxford Home Study College

    Register for FREE Supply Chain Short Course.

    2. Business Law and Ethics Course by Saylor Academy.

    Law, typically, protects one party from another in any form of relationship. Laws and ethics shape a company’s decision-making process; stating the corporate can do and not do.

    This free online course will introduce you to the laws and ethical standards that business owners must abide by in the course of conducting business.

    Free Business Law and Ethics Course by Saylor Academy comprises the Nature and Sources of Law, Litigation vs. Alternative Dispute Resolution, Contracts, Property Law and more..

     

    Free online courses with certificate- Business Law and Ethics Course by Saylor Academy

    Register for FREE Business Law and Ethics Course.

    3. Responsive Web Design Course by Aquent Gymnasium

    Responsive Web Design course is a hands-on, code-intensive course on how to build high-performance, responsive websites that look great across multiple screen sizes and devices.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search: http://bit.ly/2wRdIOo

    This free online course is an introduction to responsive web design strategies and how to implement those strategies through HTML, CSS and JavaScript.

    Free Responsive Web Design Course by Aquent Gymnasium teaches technical, conceptual, and design considerations involved with Responsive Web Design, Typography and Layout, Navigation Patterns, Web Performance and more…

     

    Free online courses with certificate -Responsive Web Design Course by Aquent Gymnasium

    Register for FREE Responsive Web Design Course.

    4. Financial Planning and Budgeting by The Open University

    Financial Planning and Budgeting course teaches fundamentals of finance by showing you simple four-stage model for making sound financial decisions. You will get deep insights into the two components of household budgeting, income and expenditure, as well as how to manage them.

    This free online course explores how current economic conditions impact household finances, before showing you how to manage yours more effectively.

    Free Financial Planning and Budgeting by The Open University comprises Prioritising Plans, Financial Decision-making Model, Income and Inflation, and more…

     

    Free online courses with certificate - Financial Planning and Budgeting by The Open University

    Register for FREE Financial Planning and Budgeting Course.

    5. Project Management Short Course by Brentwood Open Learning College.

    Businesses rely on short and long-term projects to grow, evolve and generally remain competitive. As a profession of relevance to businesses in almost every industry and sector, career opportunities in project management are limitless.

    This free online course take you through the basics of the industry, along with what exactly the project manager does and an overview of the project life cycle.

    Free Project Management Short Course by Brentwood Open Learning College covers  Introduction to Project Management, Role of the Project Manager and The Project Life Cycle.

     

    Free online courses with certificate - Project Management Short Course by Brentwood Open Learning College

    Register for FREE Project Management Short Course.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search: http://bit.ly/2wRdIOo
  • Article
    Sources of business ideas -contentkrush.com

    Sources of Business Ideas: Best Ways to Form Small Business Ideas

    - by ObadeYemi

    Thought to share these smart sources of business idea you can explore in 2019.

    Should you want to start a side gig this or you want a small business that could make you self-employed and help employ other, there are source of business ideas you can look into:

    1. Business Experience.

    Business ideas often come from experience we garnered over the years of working in particular market or industry.

    Many startup businesses take sources from working experience of the business owner. Business ideas based on business experience typically comes from:

    1. Urge to solve a common problem.
    2. Burning passion to right a wrong.
    3. Knowledge of competitors, pricing or suppliers.
    4. Superior understanding of market through research.
    5. Access to top industry contacts or category leaders.
    Request for Free Website Audit to improve keyword ranking and general performance in organic search

    2. Personal Experience.

    For some entrepreneurs, business ideas come knocking them in the head from their day-to-day dealings in life. Business ideas based on personal experience typically comes from:

    1. Entrepreneur’s hobbies, interests or passion.
    2. Entrepreneur’s inability to get desired employment.
    3. Entrepreneur’s talent, special skills or disability.
    4. Frustration or bad experiences due to service failure.

    3. Observation.

    By simply observing what goes on around can be a good source of business idea. It may also happened that you develop a concept based on what is happening in other countries or economies.

    Business ideas based on observation typically comes from:

    1. Present economic hardship your country.
    2. Business launched in another country that can be adopted.
    3. Innovation that could change already known business model.

    sources of business idea in nigeria for 2019

    4. Miscellaneous.

    These are other source of business ideas you could explore:

    1. Research alternative methodologies and learning methods, use them to solve a current problem
    2. Travelling expands horizons within your mind, look out for business ideas as you travel
    3. Join online entrepreneurship and industry related communities, ask critical questions
    4. Deliberately start keeping a “pain point” journal from today
    5. Talking to totally new people could bring new ideas, try it!
    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
  • Article
    5 Things Successful Salespeople Do Better Than Others

    5 Things Successful Salespeople Do Better Than Others

    - by ObadeYemi

    Wondering what successful salespeople do better than average sales guy?

    These are 5 things to learn and master, if you want to succeed in selling anything. Anything at all!

    1. Successful Salespeople Sell Value at Scale.

    What is Value?

    Value is a construct, a perception in buyer’s mind not necessarily the reality. Price may be fixed but value is subjective and Customer determines what is valuable to them.

    Since buying decisions are based on PERCEIVED value, successful salespeople communicate value the best way customer can comprehend.

    2. Successful salespeople master 5 PILLARS of COMMUNICATION.

    These are pillars of communication you must master in order to succeed in sales:

    1. Visibility: People buy from who they know, how do you gain visibility?
    2. Language: Speak the language of the problem because ONLY ONE WHO UNDERSTANDS THE PROBLEM CAN BE TRUSTED TO SOLVE IT.
    3. Conviction: Sell first to yourself. Yeah? If you are not SOLD, you can’t SELL.
    4. Relationship: Building relationship in sales is like investing in an emotional bank. Don’t just sell, build bridges.
      Personality: What are your personal values? What are your after sales values?

    3. Successful Salespeople Have Excellent Attitude towards Sales.

    Develop excellent Sales Mastermind by answering these 5 questions:

    1. What do you believe about yourself?
    2. What are your personal values?
    3. How much do you like others?
    4. How do you perceive customer rejection?
    5. Rate your selling ability: Are you Best Ever, Exceptional, Good, Average, or Below Average?

    5 Things Successful Salespeople Do Better than Others

    4.  Successful Salespeople Master Are Always Prospecting.

    This Is How Successful Salespeople handle prospecting better than others:

    1. They differentiate activity from productivity because activity takes 90 days to pay off.
    2. They fill their pipelines consistently.
    3. They do not ignore phone calls, no matter what the situation is.
    4. They differentiate prospects from opportunities by qualify or scoring their leads.
    5. They prospect value one-on-one not via anonymous bulk emails or SMS.

    5. Successful Salespeople Get out of Obscurity.

    These are steps taken by successful salespeople to get out of obscurity:

    1. Always networking.
    2. Positioning themselves as subject matter experts.
    3. Creating value Online.
    4. Generate leads via referrals from existing customers.
    5. Prospecting by Categories.

    Culled from: Sales Masterclass by Salesruby.

  • Article
    LEARN HABIT OF MILLIONAIRES

    10 Habits of Eventual Millionaires in 2019

    - by ObadeYemi

    If one of your new year resolutions is to rake in a million bucks daily, weekly or monthly, here are 10 habits of millionaires you must imbibe..

    Since success normally leaves track, you too can make millions, as many times as possible by the end of 2019 if you imbibe these habits that are consistent with people who eventually become millionaires.

    1. Being around people who love them …

    To become a millionaire, make efforts everyday to be around people who are kind to you and love you.

    2. Being perpetually grateful …

    Whether you are angry, stressed or in distress, find one thing to be grateful for. This is one way eventual millionaires keep positive energy around them always.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search.

    3. Writing down ten ideas a day …

    Writing down your ideas daily helps you keep record of your aspirations and dreams. Not all these ideas will fly but keep writing them down.

    4. Always planting seeds …

    Eventual millionaires know that 1% of seeds planted turns into 50% of the flowers. That is why they plant seeds such as thank you letter, sharing ideas with people, creating meaningful handshakes, surprising their loved ones, …

    5. Refusing to give excuses …

    Blaming others, complaining about situations, explaining one’s decisions is draining. People who become millionaires know this and they avoid it. So should you!

    6. Obeying Warren Buffett’s 5/25 rule …

    Make a list of the 25 things you want to do right now. Now do the top 5 that are the most important at the moment. Pursue your top 5 goals vigorously and NEVER look back at the remaining 20 till you achieve them all.

    habits of millionaires -20 habits of eventual millionaires by james altucher

    7. Following up with people ….

    Following up with new people you meet or business prospects is an act. It requires serious practice to get good at it. Learn how to follow up with people for good, keep at it. Keep following up.

    8. Asking questions ….

    Never be afraid to have ‘curiosity conversations’. You have things bothering you? You have great ideas you could bounce off people you know? Call them, pay them a visit. Start the curiosity conversation. Ask questions.

    9. Making mistakes ….

    Eventual millionaires know that mistakes help people improve, so they are not allergic to honest mistakes.

    Remember, if you have never made mistakes, you have never tried anything new. Life is too short to be avoiding mistakes. When you make mistakes, learn, improve and get ahead.

    10. Saying NO …

    To become a millionaire, you must learn to politely say NO to things that do not add up. Be rest assured that every door is not your door. Once you recognize it is an opportunity you really need, let it go. Say NO.

    Saying YES all the time, even when it hurts you, does not make you a wonderful person. It makes you a people pleaser. Learn to say NO.

    Culled from 20 HABITS OF EVENTUAL MILLIONAIRES by James Altucher.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
  • Article
    SEO for YouTube Videos -tips to grow your channel

    SEO for YouTube Videos: Tips to Grow Your Channel

    - by ObadeYemi

    SEO for YouTube videos is one  easily accessible arsenal that most marketers are not tapping into at the moment.

    A lot of marketing funds is going into making and promoting videos worldwide, but a lot of people are yet to know how to use these few tricks to make their YouTube videos continue to gain views, get more engagement and grow their YouTube channel with no budget.

    Yeah, SEO for YouTube won’t cost you money!

    Since nothing is free on the Internet, you can send me that part of your marketing budget that learning these SEO for YouTube videos tricks will help you save though. I really do not MIND. Lol!

    SEO for Youtube videos -Youtube statistics

    SEO for Youtube videos -Youtube statistics

    Now, let’s get into it real quick.

    Why Do SEO for YouTube Videos?

    • Rank for keyword in organic search
    • Rank video in YouTube search
    • Rank video for “up next” and “suggested” videos by Youtube algorithm

    Rank for Keyword in Organic Search

    SEO for YouTube could help you rank for certain keywords in organic search. Sometimes, search algorithm consider videos as better answers to search queries. And as such, it ranks videos search results ahead of text (article) for such search queries.

    For keywords that you can create how-to videos or practical tutorials for, please prioritize making video ahead of writing long form articles. This will help you get ahead of existing articles and provide opportunity for higher audience engagement.

    SEO for YouTube videos -ranking for keyword in organic search

    SEO for YouTube videos -ranking for keyword in organic search

     

    Rank Video in YouTube Search

    SEO for YouTube videos can help you rank a video ahead of other old videos. It seems, people ignore this part of YouTube being a search engine.

    I have used the tweaks you are about to learn to rank a newly uploaded video ahead of existing videos on 100% the same topic over and over.

    If you get these SEO for Youtube videos  tweaks right, you can make your new video to rank ahead of a competitor video that already has hundreds of thousands of views.

    That is top secret. Right?

    Trust me, this can get you a peck (if not a kiss) from your cute boss. If your boss aint thou, no need!

    SEO for YouTube videos -ranking video in youtube search

    SEO for YouTube videos -ranking video in youtube search

    This is what happened.

    Mark Zuckerberg, CEO of Facebook, visited Lagos Nigeria that year. He visited Andela precisely. Andela where Mark visited put up the video first and it was getting all the buzz.

    Then, we uploaded ours, which was not much different from the first video. BUT, alas, SEO for YouTube magic put our video ahead and we were able to share out of Andela’s buzz, probably 24 hours after they had been enjoying the fame that came with Mark’s visit

    You like to pull that sort of stunt too? Read the post to the last full stop and do what you learn.

    Rank Video for “Up next” and “Suggested” Videos

    This one does not need much stories, SEO for YouTube videos can help your video to be suggested to people viewing similar videos as ‘Up next’ or related videos that normally line up on the right side of the currently playing video.

    What mostly influences, based on my experience with optimizing YouTube videos for organic growth, is video tags. If you can get your video tags right, you will get on these spots quite often.

    Up next are the SEO for YouTube video tweaks you have been waiting for.

    Embrace them with the whole of your heart please!

    SEO for YouTube Videos Optimization Checklist

    These are steps you should take to optimize your Youtube videos:

    • Video Keyword Research
    • Video Title Optimization
    • Video Description Optimization
    • Video Tags Optimization
    • Video Caption & Subtitle
    • Catchy Thumbnail
    • End Screen Videos

    Video Keyword Research

    Video keywords for YouTube can be researched using Google Trends, Google Search results among other paid tools. Wanna know how to use any of these tools for video keyword research? Use the comment box to make your request.

    Why Use Video Keyword?

    Both YouTube and Google Search algorithms already identified certain terms as Video Keywords because they have been used to index existing videos.

    Using Video keyword identifies new videos you just uploaded with the existing videos in search engine index and helps them rank higher than videos uploaded without using video keywords.

    Where to Use Video Keywords?

    After researching and selecting video keyword for your YouTube Video, these are the places you should use it:

    • Video Title
    • Video Description
    • Video Tags

    Video Title Optimization

    Do video keyword research to identify keywords that both Google and Youtube already identified with videos. Use video keywords to start your video title by adding more words to make the title more narrative.  

    YouTube video title used too quite long before. But, it has been recently pegged at 100 characters.

    So, you have 100 characters to use video keyword to write curious, exciting, hilarious, ecstatic or whatever type of title that clearly states what the video is about and why it should be viewed.

    Avoid using click bait though. It could hurt growth of your YouTube channel in the long run.

    SEO for YouTube videos -Video Title Optimization

    SEO for YouTube videos -Video Title Optimization

    The two videos with less than 4k views put together rank ahead of an older video with more views by a more popular channel. Why? 

    YouTube video title optimization.  

    INTERESTING READ: Digital Marketing Tools for Small Business in Nigeria

    Video Description Optimization Tips

    • Make your video description at least 250 words.
    • Optimize your video keyword for the same video keywords you used the in Video Title.
    • Include links to your website, social media other channels where you can be found video description.

    Include your Channel subscription link in your video description. Don’t forget. Don’t!

    Video Tags Optimization

    Video Tags  are very critical to other videos that Youtube will show your video beside. Include more keywords (both video keywords and other relevant search terms) in the video tags.

    Video Tags Optimization Tips

    • 8-10 video tags are great; make them short and topical.
    • Lengthy video tags are NO NO.
    • Use similar terms, concepts or popular terms synonymous with the theme/topic idea of your video for tags.
    SEO for YouTube videos -Video tags optimization

    SEO for YouTube videos -Video tags optimization

    Video Caption/Subtitle Optimization

    There are various options for video subtitle, but make sure you subtitle your video so they could rank high in Youtube.

    You could copy and paste video description for subtitle, since most effective tools/techniques for subtitle are paid.

    These are 4 ways to go about YouTube video caption or subtitle.

    Using Catchy Video Thumbnail

    Create custom catchy thumbnail that will briefly explain (hint) the video content with attention-grabbing images and text. The usual temptation is to use one of the 3 suggested clips from your video after uploading it as your thumbnail.

    But, if you truly want your video to attract viewers, use custom thumbnails for every new video you upload on YouTube.

    YouTube End Screen Videos

    Use the End Screen option to add link to other videos or playlists to a new Youtube video.

    You can use any of the End Screen video templates (or customize yours) in order to link more videos on your channel to the one currently playing.

    SEO for YouTube videos -YouTube End Screen Videos

    SEO for YouTube videos -YouTube End Screen Videos

    Trust you have learned new SEO for YouTube videos tweaks that could make your channel rock without popping millions of dollars.

    Hang around for some cool YouTube channel growth, if you found this piece valuable.

    You have other YouTube optimization hacks too? Use the comment section please.

  • Article
    social media app stats for digital campaign

    100 Amazing Social Media App Statistics for Digital Campaign in 2018

    - by ObadeYemi

    Social media app advertising has taken the front row in online advertising for few years now. And, that can be blamed on obtainable demographic information or raw data of social network platform users; as I like to call it.

    It won’t be out of place to keep abreast of what each of the major social media apps is up to in terms of statistics (users and demography), so you can fortify your online advertising strategy for 2018 accordingly.

    For short, you are about to find new perspective to online advertising with regards to knowing why you should step up advertising in social media apps in 2018 marketing race.

    You will also be able to identify which social media network you should latch on to immediately after reading this piece.

    What is social media app advertising?

    Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately. –Wikipedia

    What are types of social media app ads?

    Social media apps ads vary in objectives and formats, depending on the chosen platform per time. Facebook, Twitter and LinkedIn mostly have similar types of ads, with regards to objectives and formats.

    For instance, some Facebook ad formats include:

    1. Video format
    2. Image format
    3. Collection format
    4. Canvas  format
    5. Carousel format
    6. Slideshow format

    While some Facebook ad types (objectives) include:

    1. Lead generation ads
    2. Offer ads
    3. Post Engagement ads
    4. Event responses ads
    5. Page likes ads

    Now, straight to the 100 amazing social media app statistics to guide your digital campaign in 2018.

    Facebook is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California.

    100 Amazing Social Media Apps Statistics -Facebook

    Social media app statistics: Facebook

    1. Facebook has 1.71 billion monthly active users and 1.13 billion daily active users, on average.
    2. Facebook boasts 1.57 billion mobile monthly active users and 1.03 million mobile daily active users, on average.
    3. Facebook Lite, an app designed for the developing world’s slower internet connections, has 100 million monthly active users.
    4. The average Facebook user has 155 friends.
    5. Women have more Facebook friends on average than men.
    6. 39 percent of Facebook users have self-reported as being married, while another 39 percent have self-reported as being single.
    7. 85 percent of Facebook’s daily active users are outside of the U.S and Canada; India, Brazil, and Indonesia have the largest audiences on Facebook behind the U.S.
    8. Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
    9. People spend more than 20 minutes a day on Facebook.
    10. Facebook Users generate over 4 million likes per minute.

    Twitter is an online news and social networking service where users post and interact with messages, called “tweets”.

    100 Amazing Social Media Apps Statistics -Twitter

    Social media app statistics: Twitter

    1. Twitter has total of 328 million monthly active users.
    2. Twitter has 100 million daily active users.
    3. 80% of Twitter users are on Mobile devices.
    4. 500 million tweets are sent per day on Twitter.
    5. 24% of all Internet male users use Twitter, whereas 21% of all Internet female users use Twitter.
    6. 79% of Twitter accounts are based outside the United States. There are over 67 million Twitter users in US.
    7. 37% of Twitter users are between ages of 18 and 29, 25% users are 30-49 years old.
    8. 54% of Twitter users earn more than $50,000 a year at least.
    9. The top three countries by user count outside the U.S. are Brazil (27.7 million users),
    10. Japan (25.9 million), and Mexico (23.5 million).

    Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers.

    100 Amazing Social Media Apps Statistics -Instagram

    Social media app statistics: Instagram

    1. Instagram has over 600 million users, 400 million of which are active daily.
    2. Most Instagram users are between 18-29 years old.
    3. There are 16,600,000 Google searches for “instagram” per month.
    4. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
    5. 95 million photos and videos are shared on Instagram per day.
    6. There are 15 million registered businesses using Instagram business profiles, while 1 million are monthly active advertisers.
    7. 50% of Instagram users follow at least one business. 60% of say that they have learned about a product or service on the platform.
    8. 100 million users use the “stories” feature daily.
    9. Instagram posts with at least one hashtag average 12.6% more engagement than those without.
    10. 32% of Instagram users attended college.

    LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.

    100 Amazing Social Media Apps Statistics -Linkedin

    Social media app statistics: LinkedIn

    1. LinkedIn has total of 467 million users, gets 2 new members per second.
    2. LinkedIn has total of 106 million monthly active users.
    3. The total number of LinkedIn Groups stands at 1.5 Million.
    4. There are 57% of male users and 44% female users on LinkedIn.
    5. LinkedIn profiles with professional head-shots get 14 times more profile views.
    6. 80% of B2B leads come from LinkedIn.
    7. 40 million students and recent college graduates are on LinkedIn.
    8. 28% of all Internet male users use LinkedIn, whereas 27% of all Internet female users use LinkedIn.
    9. An average user spends 17 minutes monthly on LinkedIn. While 53 % of LinkedIn users  only spend zero to two hours on the site per week.
    10. 71% of professionals feel that LinkedIn is a credible source for professional content.

    Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide  Web, mainly using images and on a shorter scale, GIFs and videos.

    100 Amazing Social Media Apps Statistics -Pinterest

    Social media app statistics: Pinterest

    1. Pinterest has over 150 million monthly active users, 81% of which are female.
    2. 67% of Pinterest users are under 40 years old.
    3. Millennials (36%) make up the largest age group of Pinterest users, followed by Gen-X (34%).
    4. Pinterest users spend an average of 14.2 minutes per session on the platform.
    5. 80% of users access Pinterest on their mobile app.
    6. Over 50 billion pins have been made on Pinterest, with more than 1 billion boards.
    7. Pins in the fashion category are most popular on Thursday, while Saturday is the most popular day for travel pins.
    8. Recipes make up more than 1.7 billion pins.
    9. 72 percent of millennials use the visual pinboard to connect with the brands they love
    10. 83% of Pinterest users would rather follow a brand than a celebrity

    WeChat is a Chinese multi-purpose social media mobile application software developed by Tencent.

    100 Amazing Social Media Apps Statistics -Wechat

    Social media app statistics: WeChat

    1. WeChat has 1.1billion registered accounts
    2. WeChat has 963 million monthly active users, with 768 million active daily.
    3. There are 12 million corporate WeChat accounts.
    4. 65% of WeChat users are born in the 80’s or 90’s.
    5. 639 million WeChat users access the platform from smartphone.
    6. WeChat has 70 million users outside of China.
    7. A WeChat business account must have 100,000 followers before it can advertise.
    8. Chinese adults spend over 40 minutes on WeChat daily on the average.
    9. 83% of WeChat users purchase products online.
    10. 68.6% of Internet users in China, between 16-65, use WeChat.

    Snapchat is an image messaging and multimedia mobile application created  by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at  Stanford University, and developed by Snap Inc., originally Snapchat Inc.

    100 Amazing Social Media Apps Statistics -SnapChat

    Social media app statistics: Snapchat

    1. Snapchat has 173 million users worldwide, with 3 billion Snapchats sent daily.
    2. Snapchat has around 350 Million monthly active users, with 185 Million Daily active users.
    3. Millennials (12-17-year-olds) account for 7 out of every 10 Snapchatters.
    4. 25% of Snapchat Daily Active Users post to their Story daily.
    5. 60% of current Snapchat users are under 25 years.
    6. Average time spent per user each day on Snapchat is about 28 minutes.
    7. Snapchat users interact with Snap ads for over 30 seconds on the average.
    8. 80% of Snapchat users use the app at a restaurant, 66% use it while shopping.
    9. 50% of Snapchat users use the app at gyms, while 49% use it at airports.
    10. 45% of 18-34-year-olds prefer “Snapchat Stories”.

    Reddit is an American social news aggregation, web content rating, and  discussion website. Registered members submit content to the site such as  links, text posts, and images, which are then voted up or down by other members.

    100 Amazing Social Media App Statistics -reddit

    Social media app statistics: Reddit

    1. Reddit has 250 million users, spread across 50,000 communities.
    2. Reddit has users in 217 countries across the world.
    3. 58% Of Reddit Users Are Between The Ages Of 18-29
    4. Reddit records 8 billion page views monthly.
    5. 40% Of Reddit visitors Reach the site through the Reddit app
    6. Average Reddit visit lasts over 13 minutes.
    7. There are 3.368 million redditors, as at February 2016.
    8. 5 million comments are left on Reddit daily.
    9. There are 40 million daily searches on Reddit.
    10. 82 Billion Pages are viewed on Reddit each year

    Badoo is a dating-focused social network, founded in 2006, with headquarters  in Soho, London. It operates in 190 countries and is available in 47  different languages, making it the world’s most widely used dating network to date.

    100 Amazing Social Media Apps Statistics -Badoo

    Social media app statistics: Badoo

    1. Badoo is used in 47 languages across 190 countries.
    2. 400,000 new users sign up on Badoo daily.
    3. Badoo has over 200 million users in total.
    4. There are 60 million monthly active users on Badoo.
    5. Badoo attracts majorly young adults (25-35 years old) worldwide.
    6. More than 560 million Badoo profiles are viewed on a daily basis .
    7. Around 10 million daily matches are done on Badoo daily.
    8. Badoo users sent roughly 350 million message to each other daily.
    9. Brazil is the country with highest number of users on Badoo
    10. Most women on Badoo are from Norway, Iceland and Bosnia, while most men are from Macedonia, Albania and Moldova.

    YouTube is an American video-sharing website headquartered in San Bruno,  California. It was created by three former PayPal employees—Chad  Hurley, Steve Chen, and Jawed Karim—in February 2005.

    Social media app statistics: YouTube

    1. YouTube recently reached 1.5 billion monthly active users.
    2. YouTube viewers spend more than an hour a day watching videos on mobile devices.
    3. 25-44 age group watch the most Youtube videos.
    4. YouTube viewers are 62% male while female are 38%.
    5. Over 500 hours of videos are uploaded on YouTube every minute.
    6. People and Blogs YouTube category gets the most (41%) of all uploaded videos.
    7. 1 Billion hours of YouTube videos are watched daily.
    8. 40% of YouTube views come from mobile devices.
    9. Music is the most searched term on YouTube, in year 2017.
    10. 9 of the top 10 historical most viewed YouTube posts are music videos.

     

  • Article
    how to start a blog -why start a blog

    How to Start a Blog: Why Small Business Needs Blogging

    - by ObadeYemi

    How to start a blog was thoroughly dealt with in one of my recent posts. But, most of the questions I came across thereafter was why should a businesses invest in blogging.

    Ordinarily, business blog is a marketing asset, just like company social media pages. Making a business owner to accept to start a blog has not that being that ordinary though.

    This is why I decided to follow up the how to start a blog for small business in Nigeria post with this; answer all possible questions regarding what a business will gain from blogging consistently.

    What makes blog different from website?
    A blog is a journal on the internet or your online diary which you frequently update to keep your audience up to date about you or your business. While a website is a collection of web pages or documents which are accessible via the internet.

    Only e-commerce websites and a few transactional websites get frequent updates with fresh content while many other businesses leave their webiste to become mere online brochure.

    Yet, these dormant websites need leads and new businesses from online users. What an irony?

    If your website is optimized for search, your meta tags, image alt text, inbound and internal links are intact, you have a wonderful traffic-generating website. #wehdonesir!

    Let’s flip the script and reason like a prospect for a moment…

    You have a burning issue to solve. You Google and find a website that sells what solves the problem or offers services that can resolve the issue. Clicking through to the website, you find out more about the organization on their website.

    how to start a blog

    how to start a blog

    You take their contact details and plan to reach them later. To be honest, you have an idea of who can solve the problem already but there is so much uncertainty as to how that problem is actually going to be solved.

    What small business blog offers prospects?
    Over time, a blog is supposed to address issues, answer questions common to the industry, support or criticize school of thoughts on matters arising.

    In order to give prospects reasons to contact you immediately, you must have, through your blog posts, identified problem(s), provided perspectives to his situation, proffered solution to his problem and positioned your business to effectively tackle the problem.

    Your company website introduces your business to the world as a problem solver. It is a consistent blog that helps the world start solving their problems even before they get in touch with you.

    Why you need to know how to start a blog?
    Whatever form of value you offer, using blog to explain your processes, share your success stories, take a stranger through how you have solved similar problems is not impossible.

    One thing is certain, every business that has a product to sell has a story to tell.

    Blogging is one effective means of telling your story as a business. When you run promos both online and offline directing prospects to your website, it is a vibrant blog that can make first-time visitors come again after the first encounter.

    What can small business blog about?

    • explain your product design processes
    • answer ‘FAQ’ questions about your product
    • provide interactive guide to how best your product works

    So many milestones can be achieved small business blog. But, please, don’t use it to blow your honorable trumpet. A blog that is too salesy get boring quickly.

    How will blog benefit small business?

    • Conversion
    • Customer satisfaction and retention
    • Brand awareness
    • Direct sales
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    It may interest you to know that your entire buyer’s journey can be summarized into a blog post.

    How to capture buyer’s journey with small business blog?

    Use links within the blog post to direct readers to landing page, product pages or other pages
    where they can take profitable action.

    A blog post could contain text, images, links and a video. While the plain text addresses a particular topic that the blog post is about, you can embed internal links that lead a reader through the conversion process in clickable texts.

    Besides text and links, well-crafted images (with Alt text and descriptive caption) can help buttress your topic.

    Use Images within the blog post to break down seemingly complex process your customers might have complained about in their feedback

    Such instructive blog post can come in handy when your online customer service rep needs a bullet-point to support his/her response to customers’ complaint. Your rep could forward the link or refer the customer to read further.

    Use Video to engage prospects.

    There is practically nothing any business does that video cannot be used to demonstrate. A video can be used to explain an offer, your CEO could address customers using video on your blog post.

    Customers’ experiences can be made into series of short videos. Think of everything you can do to attract and retain customers, a short –less than 15mins max- video will blow your mind in terms of engagement.

    How to a start a blog -business blogging

    How to a start a blog -business blogging

    What are the roles of blogging in marketing?

    This bothers on the content strategy for your blog. Of course, you do not want to wake up
    tomorrow morning a blogger for your business without clear, concrete, sustainable plan for research,
    development, distribution and promotion of your blog.

    As you choose topics, titles prior to blog content development, have at the back of your mind which of your buyer personas that particular blog post is meant for.

    READ ALSO: Keyword Research Tools for Small Business in Nigeria

    Also take into consideration, what stage of the purchase funnel the buyer personas are before
    developing the content of your blog post.

    You don’t want to target everybody and you don’t want to address more than a particular topic
    per blog post.

    A blog post could be aimed at attracting strangers to your business, convert new visitors to leads, closing leads to customers or delighting existing customers so they
    become promoters of your business.

    To attract strangers, your blog post should identify and explain a particular problem. To convert a visitor to a lead, you could blog about an offer while you place a call-to-action for that offer or similar offer in a conspicuous place of the web page.

    To close leads into customers, your blog post should position your product or service as the solution to the problem already identified and explained.

    Some copy-writing plus appraisal of your offers is allowed here, but be careful not to over-do it.
    For customer delight, you could blog about how your brand makes life better for customers. You could address after-sale complaints made via such blog posts. Customers’ suggestions could be the center of blog posts like these as well.

    By sincerely putting yourself in your existing customers’ shoes, you definitely will know what to blog about that will promote customer loyalty.

    how to start a blog -what small business can blog about

    how to start a blog -what small business can blog about

    Whose duty should blogging be in my organization?

    Much as everyone in your organization may not be good writers, everyone is eligible to make contribution
    to a successful business blog.

    After you have outlined topics relevant to your purpose, every prospective contributor to your blog content should be guided your blog content mission statement.

    It is advisable to have someone or a team dedicated to developing content, distributing and promoting your business blog.

    This brings some sense of responsibility. Though, content development should not be limited to this person or team. The reason is that the idea some people within your organization will give towards your blog content could be amazing.

    Everyone who interacts with customers, whether in sales, marketing or customer service, should be encouraged to contribute towards your blog. It could be what a customer confide in them or what trend they notice in consumers’ behavior that would trigger your hit blog of all time.

    Everyone can’t blog for your business, but everyone has the potential to make meaningful impact on your blog as a stakeholder.

    Hope you found one or two reasons why you need to learn how to start a blog today.

    How To Start A Blog in 2017 : Beginners Guide To Blogging