Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance…
The post 5 Google Analytics 4 ‘flaws’ that you can use to your advantage appeared first on Content Krush.
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