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Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions

Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions

Search Engine Land » PPC » Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions In search marketing, you are often captive to what you can measure. That means if it’s not directly converting (or even converting with data-driven attribution), it’s wasted spend. Another way to frame this is the…

The post Efficiency vs. volume in PPC: 4 tips to strike a balance in incremental conversions appeared first on Content Krush.

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