Google Analytics today officially removed first click, linear, time decay, and position-based attribution models. This leaves only last click and data-driven, as Google announced would happen in April. Charles Farina shared a screenshot on LinkedIn: Not Google Ads (yet). Google will soon retire the four rules-based attribution models in Ads and starting in mid-July. You…
The post Google has removed attribution models in GA4 appeared first on Content Krush.
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