In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Sure, many millennials and Gen Zers are considered “young adults.”…
The post Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data] appeared first on Content Krush.
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