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TikTok pilots new ad-targeting tech that offers improved data security

Search Engine Land » PPC » TikTok pilots new ad-targeting tech that offers improved data security TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the original source. Why…

The post TikTok pilots new ad-targeting tech that offers improved data security appeared first on Content Krush.

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