Google Analytics 4 is better than Universal Analytics – at least, that’s what some marketers have been telling Search Engine Land. While the new platform certainly has its fair share of haters, some advertisers seem to absolutely adore it and have been showering the tool with praise. If you’re scratching your head wondering how on Earth…

The post Unicorn sightings: The people who love Google Analytics 4 and why appeared first on Content Krush.

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