With bigger than 2.8 billion monthly energetic customers, Facebook is a prime participant on this planet of social networking. Businesses taking a ogle to market the expend of Facebook personal one main tool at their disposal: the Facebook Web page.
Facebook Pages were particularly engineered for companies. They supply a public home on Facebook for your trace, enable you to submit utter, and mean you would possibly perchance presumably search for feedback and suggestions from followers and potentialities.
Facebook Pages are a easy tool, nonetheless they supply loads of attention-grabbing industry alternatives. There are some corporations accessible who if truth be told protect finish just correct thing regarding the cool stuff you would possibly perchance presumably construct on a Facebook industry Web page to connect, settle with, and enjoyment followers, moreover to drive visitors to dispute ingredients of their web place.
So, we combed thru the online to ranking the tip pages to encourage your Facebook advertising and marketing technique. But first, we reply the quintessential build a question to: What makes an ethical Facebook page?
What makes an ethical Facebook Web page?
An ethical Facebook industry Web page accurately represents your trace, makes a speciality of the client, and answers for doable followers’ wants. The page can personal to also entice doable followers to settle extra meaningfully with your trace — whether by visiting your web place, signing up for a free occasion, or joining your company’s Facebook Neighborhood.
On your Facebook page, you have to to personal:
- A name that reflects your industry in a certified and succinct diagram.
- An gracious page category that correct now tells customers what you construct.
- A description that establishes the advantages of following your Web page.
- A profile image that represents your trace and its colors.
- An involving and descriptive cowl describe that speaks to your customer’s core need or hassle point.
- A relentless and current stride of lately published posts that personal links to other company sources and properties.
Take a look at out our free Facebook advertising and marketing direction to nail down the fundamentals; then, verify out the Pages below for inspiration.
Handiest Facebook Pages
1. L.L. Bean
Web page Likes: 1.17M
L.L Bean is an exterior instruments store whose Facebook Web page effectively makes a speciality of the client and engages visitors beyond lively them to respect the posts. The utter it posts is extremely linked for its purpose viewers: cool pictures, movies, and guidelines for outside adventures, each and every with a hyperlink and a hashtag. The Web page also entails tabs devoted to events, open job alternatives, and retail outlets.
The description is extremely important, telling customers the worth they’d salvage in the occasion that they note the Web page:
“Welcome to the official Facebook page for L.L.Bean! Discover along for challenging outdoor reports and photos, skilled guidelines and advice, and a neighborhood devoted to helping originate the most of each and every moment outside. #BeanOutsider”
Web page Likes: 601Okay
Jog agency Courageous Jog has build collectively an incredible Facebook Web page — complete with a particular tab that reveals outing and tour opinions, and one which lets customers search and set trips while not having to trail away the Web page. For occasion, in case you’ve been dreaming of a household vacation in Scotland, it will set you it and attain relief to it later. This ensures customers return to Courageous Jog and its choices every time they trail to Facebook.
The emblem also repeatedly posts compelling movies and testimonies that’ll personal you ever itching to pack a secure and hit the boulevard.
Web page Likes: 3.8M
Shopify is an ecommerce web place platform whose Facebook Web page aspects involving multimedia. While the pictures fragment includes branded infographics that share knowledge from the swap, the video fragment is stuffed with how-to clips you’d usually search for in article draw.
The corporate’s case compare series, “My First Sale,” is what if truth be told helps the Web page shine. Take a look at out authorized without a doubt one of Shopify’s case stories from its Facebook Web page below.
4. Salone Monet
Web page Likes: 1.2K
Salone Monet is a footwear trace that has many of tremendous pictures on its Web page. Most seriously, the cowl describe aspects the categories of sneakers it sells, and mighty extra, the image reflects the founder’s mission: To draw “coloration-inclusive nude sneakers to match you & your complete popular outfits.” It also entails a “Shop” tab where you would possibly perchance presumably beginning procuring the emblem’s sneakers.
All in all, Salone Monet does an incredible job of growing an improbable trace skills that doesn’t require the user to trail away Facebook. Plus, the Web page has a widget above the “About” fragment that prompts visitors to quiz them a build a question to, growing engagement gorgeous from the moment a visitor lands on the Web page.
Web page Likes: 2.9M
For a traditionally print magazine, Essence is merely about all video now. But blended with its engrossing pictures and dad-culture-good articles, this publisher has became its Facebook Web page into the final hub for warm takes on the most in style leisure swap files.
It doesn’t even subject what medium you luxuriate in Essence in now — it be all authorized solid utter to personal for your files feed. And for as prolific and numerous as the e-newsletter is, its Facebook Industry Web page balances all of it rather properly.
The corporate also declares from Facebook Dwell each and every month. Take a look at out its dwell video library below.
6. Dang Foods
Web page Likes: 22.8K
The of us at Dang Foods personal the unfamiliar field of having to ranking an unlimited series of ways to perform a minute series of products so its social media utter stays contemporary and keen. The main to its success? A large need of attention-grabbing visual utter.
Worthy of its video and photographic utter is centered around the ways its snacks are diversified from others in the swap. The products are Asian-inspired, and the emblem is Asian-owned.
For occasion, in the next submit, it announces it’s without a doubt one of many Asian-owned brands featured in a subscription snack field:
The one part that its Facebook page is lacking is extra customer-centric utter — nonetheless by centering its posts on company files, it will establish itself as a buzz-marvelous newcomer to the swap.
Web page Likes: 2.4M
Zappos.com is principal for tremendous customer support, and it retains that recognition going on its Facebook Web page. For instance, it has a badge in the “About” fragment that says it’s “Very responsive” to customer messages. That’s an incredible honor — seriously inquisitive regarding the fact that it has virtually 2.4 million followers. That’s rather loads of of us the corporate might presumably presumably need to reply to.
The Web page also has a minute fragment devoted to visitor posts, which aspects customer testimonials about Zappos’ tremendous customer support on and off Facebook. To not display camouflage, the emblem is committed to responding to feedback — and it isn’t nervous to celebrate with the responses:
Customer support apart, Zappos has also thoroughly taken just correct thing about Facebook’s name-to-action button perform by inserting a “Shop Now” button at the tip of its Facebook Web page.
Web page Likes: 32.6K
McBride Sisters is a wine and spirits trace that correct now greets customers with its Dusky Girl Magic line of wines in the cowl describe. In doing so, it correct now appeals to its potentialities and shows its dedication to representing excluded voices in the swap.
While it largely shares company files as against customer-centric guidelines, it strikes the gorgeous stability by easiest sharing what its customer injurious cares about. For occasion, in the next submit, the corporate shares an upcoming occasion. As soon as you’re a fan of Patti LaBelle and a lover of wine, you’d be compelled to motivate — even in case you don’t yet figuring out to pick out out out a bottle of wine from McBride Sisters.
Web page Likes: 119
First issues first: JetRockets, a minute web fashion agency, has an illustrated cowl describe that is so fun to ogle at. In consequence, the corporate affords visitors an early ogle into its versatility and consideration to element.
As you would possibly perchance presumably search for from the image above, the corporate also aspects a name-to-action (CTA) button below the cowl describe that tells customers to “Name Now.” Compatible away, the button invitations visitors to settle with the emblem. With how instant it be crucial to behave to procure potentialities’ industry, this is a treasured perform of JetRocket’s industry Web page.
While the Facebook Web page’s describe fragment is rich with employee pictures showing off the corporate’s culture, its feed is stuffed with a combination of company files and testimonies that display camouflage the effectiveness of its companies and choices.
Web page Likes: 67Okay
Glamnetic rocks Facebook. Its Web page prioritizes the issues it knows customers care about most when visiting Facebook: tutorials, dwell streams, discounts, and giveaways. At each and every turn, it affords customers the likelihood to procure Glamnetic products free of price.
Not easiest that, it’s repeatedly inserting out relatable and compelling visual utter that gets high ranges of engagement from its followers. For instance, it companions with a large series of influencers who symbolize its customer injurious, and it also offers its unusual products in time for the upcoming season.
Web page Likes: 7.5M
BET, a files and leisure company, leans on social media web sites respect Facebook to share its most in style articles.
It does an incredible job of preserving its Facebook utter contemporary and up-to-date, which is extremely crucial for a broadcasting company. To not display camouflage, each and every article it posts good points a ton of visitors because its Facebook advertising and marketing technique.
The of us that trip the Facebook Web page always ranking suave ways to take care of the BET household linked and engaged the expend of hashtags respect #BETBuzz:
Web page Likes: 17Okay
Helen Keller World is a charity group that’s committed to reducing poverty and preventing imaginative and prescient loss. It does an improbable job involving its volunteer and donor bases on Facebook. It gorgeous away invitations donations by including a “Donate” button gorgeous below its cowl describe, and its posts and photos perform the personal reports of sufferers who were helped this skill that of the generosity of of us respect its Facebook Followers.
Its Web page also affords tabs that enable you draw a fundraiser, browse careers, ogle at pictures, and further.
Web page Likes: 36.5M
Starbucks became an early social media adopter, and it comes thru in the polish and aspects of its Facebook Web page. The “World” tab leads you to its native Facebook Pages, so non-English-speaking followers can without problems navigate to their country’s Starbucks Web page.
Beyond that, Starbucks uses its Web page to showcase rich visual utter, trip contests for seasonal products, spotlight job openings, and personal interplay with followers. It takes a moderately minimalist skill and uses short captions, respect it does in the submit below:
It also affords a slick store locator that enables you to ranking the place nearest to you.
Web page Likes: 3.2K Likes
Hint is a Mexico-based thoroughly advertising and marketing agency with a easy nonetheless efficient Facebook industry Web page. Phase of this affect comes from the corporate’s consistent and on-trace posts. It correct now invitations customers to message the emblem thru WhatsApp, without a doubt one of many finest messaging platforms in Latin America.
One amongst this Web page’s premiere aspects, shown below, is its “Services” fragment, offering branded tiles that temporarily describe Hint’s traces of industry. From the unfamiliar and hassle-dispute name-to-action to the warm coloration draw, this industry Web page effectively engages customers.
Web page Likes: 1.3M
Adobe is a pc plot company that might presumably submit all about plot and technology your complete time … nonetheless it does an incredible job of catering its utter to Facebook customers, who have a tendency to trail browsing to socialize, learn or look fun utter, or learn the info.
Its posts strike the gorgeous stability between conversational and authoritative. For occasion, in without a doubt one of its posts, it uses fun emojis while lively customers to personal a just correct time World Emoji Day with an interdisciplinary artist:
Web page Likes: 1.6M
Your potentialities will seemingly be your easiest sources for market compare. The Canva Facebook Web page areas its Review tab at the forefront, whereas most Pages space the “About” or “Photos” tabs in the an identical place. Possibilities personal the option to submit their unfiltered suggestions, counsel Canva, and share their thought on their personal Facebook Pages.
It also has a running series called “Fetch Stories,” where it shares touching anecdotes.
Web page Likes: 272Okay
With all that home in the cowl describe, why no longer pair colourful visuals with a solid worth statement? That’s exactly what EasyLunchboxes does. It places it all accessible as rapidly as a user lands on its Facebook Web page.
As effectively as to posting fun pictures, movies, and guidelines respect “lunch field hacks,” the Web page also entails tabs that enable customers quiz questions, join the e-newsletter, note the emblem’s blog, and even procure recipe and meal suggestions. Total, the Web page is on-trace and clearly shows the utility of the product.
18. Pure Barre
Web page Likes: 334Okay
For a company that is been around for over 20 years, Pure Barre has shown that it will withhold with the times on its Facebook Web page. Its posts consist of a combination of testimonies, challenges, and reposts from most in style Pure Barre potentialities. Total, it retains engagement high by posting many of utter, mighty of which aspects people’ inspirational effectively being journeys.
It also has a at hand “Store” locator app correct thru the page so that doable people can without problems search for whether there is a hassle internal sight. To be sure customers settle as instant a probably with the emblem, it entails a “Signal Up” button gorgeous below the cowl describe.
Pure Barre also knows its purpose customer injurious rather effectively. For many, seeing of us’s progress is key to growing a effectively being funding, so the Web page entails opinions gorgeous subsequent to the Home tab.
19. Stella & Dot
Web page Likes: 530Okay
As a company consistent with growing flexible entrepreneurial alternatives for ladies, Stella & Dot depends on platforms respect Facebook to motivate grow its industry thru notice-of-mouth advertising and marketing. It’s an incredible example of a company that is successfully constructed a neighborhood on Facebook.
Stella & Dot uses its Web page to share styling guidelines with its social neighborhood, display camouflage how its objects are designed and made, and submit movies on how to wear its jewellery. All of its visual utter is vibrantly colored and superbly shot.
It has also taken just correct thing about Facebook Dwell by posting dwell movies of trunk reveals, which is ready to motivate doable trunk display camouflage hosts learn easy the technique to construct one — or authorized bring leisure to anybody staring at.
20. Mabel’s Labels
Web page Likes: 215Okay
Love Zappos, Mabel’s Labels — creators of fine labels for the stuff teenagers lose — has also taken just correct thing about Facebook’s name-to-action (CTA) button perform with its “Shop Now” CTA, linking to its homepage.
In terms of utter, it has mastered the art of posting the supreme stability of involving movies, pictures, and GIFs that align with the pursuits of its purpose viewers: Moms who favor their teenagers to personal a stress-free and obvious childhood. For instance, verify out this describe it posted regarding the inclusivity of its products:
Mabel’s Labels has also taken just correct thing about Facebook Dwell and posted many of films that would be of hobby to its viewers.
Web page Likes: 12M
UNICEF’s Facebook Web page is all about instructing Facebook customers about its mission and giving them alternatives to procure alive to. For occasion, they’ll click on on the “Be taught Extra” name-to-action button to trail to the official web place, or they’ll navigate to the “Guides” tab to browse thru the group’s guides on humanitarian values.
UNICEF also allows you to draw a Fundraiser straight from the Facebook page. The group is principal for growing grand utter to spread awareness and obvious messages about most in style events. Right thru the pandemic, as an illustration, it created a video series to motivate people navigate hardship.
Web page Likes: 744Okay
Dusky Lives Matter is a company whose Facebook Web page is founded on uplifting historically excluded voices. Within the an identical diagram, you would possibly perchance presumably draw a Web page that highlights external consultants on swap issues.
The group’s posts consist of a combination of Dusky history, organizational files, and political activism. Its video tab entails movies that bring consideration to American issues, akin to voting and abolition. In doing so, it effectively appeals to its followers and purpose viewers.
Web page Likes: 17.5K
Innclusive, an Airbnb competitor, uses its Facebook page to bring awareness to a distress by including an consideration-grabbing statistic in its description. “A few months up to now,” the Web page’s description says, “a compare conducted by Harvard University discovered that Airbnb hosts are 16% much less seemingly to book customers with ‘distinctively African-American names.’” In doing so, the Web page correct now reveals why the corporate’s companies are wanted.
It also invitations customers to book with them the expend of a easy nonetheless efficient line: “Reach take care of with us!” One other a success ingredient of this page is its CTA button below the cowl describe lively visitors to register on the Innclusive web place.
Web page Likes: 363
Rebundle is a plant-based thoroughly hair extension company that effectively conveys its ecologically centered products in its cowl image and profile image. It also invitations customers to settle correct now by including a “Deem Shop” button, which takes you to a page with pictures of its products in expend.
In its posts, the Web page shares company files, movies from other customers, and photos of its potentialities successfully the expend of the hair extensions.
Web page Likes: 860
Rhymes with Cause is an education-technology startup that uses hip-hop music to educate vocabulary to students. It effectively uses its Facebook Web page to focus on reports from most in style and upcoming potentialities, share the Note of the Week, and spotlight the artists it aspects on the platform.
Rhymes with Cause’s Web page is an very just correct example of inserting the gorgeous stability between serving your purpose potentialities and sharing company files. In all of its posts, it uses its trace colors and beautiful; that diagram, visitors can build a question to of a consistent skills every time the emblem publishes a submit.
In its Neighborhood fragment, the emblem permits anybody and everyone to note them in posts, encouraging dialog and engagement.
Handiest Facebook Web page Names
Your Facebook Web page name would ideally be your industry name — no frills and no key phrases cluttering up the name. It might probably presumably also be highly unfamiliar. Withhold it easy respect in the examples below:
These names work effectively because they straight replicate the emblem and are easy to keep in mind.
As soon as you will respect name suggestions for your industry, verify out extra industry name suggestions to encourage you.
Let These Winning Facebook Pages Inspire You
Converse these gracious Web page examples as inspiration to at closing draw a Facebook Web page for your industry or as motivation to purple meat up your existing Web page. You identify no longer need to construct all the pieces. As a substitute, address the core wants of your followers and potentialities, take care of your messaging and imagery consistent, and look your Facebook Web page grow exponentially.
Editor’s display camouflage: This submit became first and main published in March 2013 and has been updated for comprehensiveness.
Within the inspiration published Aug 18, 2021 1: 45: 00 PM, updated August 18 2021