40 Ad Blocker Stats Brands Need to Know in 2021

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40 Ad Blocker Stats Brands Need to Know in 2021


There’s nothing worse than an advert that keeps popping up for something you would never rating. About 39% of web users agree, feeling that on-line adverts don’t appear to be relevant to them. So or now now not it is no wonder that one in four other folks will leverage some form of advert blocker in 2021.

An advert blocker is tool that is meant to pork up a user’s on-line ride by placing off or changing digital adverts. It be designed to originate attempting much less advanced, so you do now not desire a huge flashing advert taking on half of the screen whereas you research prospects and inquire on a competitor’s most contemporary product originate.

Level-headed, digital promoting is on the rise.

Download Now: Digital Advertising Strategy Workbook

World digital advert use is anticipated to exceed $455 billion this Three hundred and sixty five days, that device an lengthen in the assortment of banner, screen, and data feed adverts. This barrage is pushing more web users toward advert blocking off tools to allow them to shop and scroll in peace. To essentially sign advert blocking off statistics, or now now not it is main to appreciate a have end on the digital advert landscape.

But how many folks are essentially the usage of advert blockers? And what are their causes for laying aside adverts? This checklist of advert blocking off statistics will solution those questions and more.

Whether you are looking out for tricks to entice prospects or wondering the fitting formula to enhance clicks, you might want to well gain the stats you’ve got to sign your target market and originate your next campaign profitable.

Digital Promoting Statistics

1. World digital advert use is anticipated to exceed $455 billion this Three hundred and sixty five days. (Statista, 2021)

2. The web is even handed essentially the most important medium for advertisers and accounts for 51% of complete media advert use in 2020. (Statista, 2021)

3. The smartly-liked web user spends six hours and 55 minutes on the gain on each day foundation. (Hootsuite, 2021)

4. Researching products and manufacturers ranks Seventh on the checklist of the reason why world web users shuffle browsing. (Hootsuite, 2021)

5. Digital promoting income is projected to grow by 15.4% in 2021. (Statista, 2021)

6. World digital advert use elevated 12.7% ($43 billion) from 2019-2020. (Hootsuite, 2021)

7. In 2021, paid search advert use elevated 8.4% between Q1 and Q2. In the equivalent timeframe, paid advert clicks reduced by 7.6%. (Hootsuite, 2021)

8. In a seek for roughly how promoting influences buyer perception, 41% of respondents stated that an advert placed around relevant stammer material sparked a marvelous impress perception. (Statista, 2020)

9. 63% of web users in the U.S. stated they’ve a adversarial attitude in direction of adverts in on-line videos, and about 47% of oldsters stated the equivalent about web plan adverts. (Statista, 2021)

ads on websites vs ads in videoProvide

10. In a 2020 gaze conducted in the U.S., practically 50% of on-line users had a adversarial attitude toward web plan adverts when requested how they felt about digital promoting. (Statista, 2021)

11. 35% of oldsters essentially feel advertising and marketing and promoting meets their needs. (Merkle, 2020)

Advert Blocker Stats to Know

12. Approximately one in four web users will leverage some form of advert blocker in 2021. (eMarketer, 2021)

13. In the leisure quarter of 2019, there appreciate been 763.5 million advert blocker users worldwide. (Statista, 2019)

14. 37.5% of world web users block on-line promoting with an advert blocker tool. (Hootsuite, 2021)

15. About 26% of web users in the U.S. blocked promoting on their devices in 2019, which meant one-quarter of paid promoting messages never reached their audiences. (Statista, 2019)

16. 20% of on-line classes are blocked with an advert blocker tool. (AudienceProject, 2020)

17. More other folks are whitelisting websites in their advert blockers, allowing the adverts to terminate inviting. 54% of oldsters in the U.S. whitelisted sites in 2020, up from 40% in 2018. (AudienceProject, 2020)

18. Most advert blocking off occurs on desktops and laptops, as or now now not it is more advanced to dam adverts inner smartphones apps. (eMarketer, 2019)

19. Advert blocker monetization systems are on the rise. Acceptable Adverts, tool that turns advert blockers into advert filters to screen relevant stammer material, reached about 200 million users around the arena in 2020. (Statista, 2021)

20. 56 of the head 100 U.S. publishers aged as a minimum one advert block monetization technique. (Statista, 2019)

21. 47% of web users in the U.S. aged advert blockers on their desktops in 2020, down from 49% in 2017. (Statista, 2020)

Ad blocker usage rates in the US on desktopProvide 

Desktop advert block usage price in the united states from 2017 to 2020

22. Over 44% of advert block users from the U.S. stated they were more inviting to relief sites which would be Better Adverts-certified than sites that were now now not Better Adverts-certified. (Statista, 2020)

23. By the pause of 2020, there appreciate been roughly 586 million monthly inviting users of cell advert blocking off browsers worldwide. (Statista, 2020)

Reasons for Advert Blockers

24. The tip the reason why web users around the arena use advert blockers: (Hootsuite, 2021)

  • Over 61% of oldsters stammer there are too many adverts.
  • Nearly 54% of oldsters stammer adverts obtain in the device in which.
  • 40% of oldsters must live any contaminated stammer material from popping up.
  • 39% of oldsters deem adverts don’t appear to be relevant to them.
  • Over 38% of oldsters block adverts to present protection to their privacy.
  • 33% of oldsters use advert blockers to pork up tool efficiency.
  • Nearly 27% of users block adverts to remain corporations from collecting non-public data.

data why people use ad blockersProvide

25. In the U.S., 44% of web users stammer they use advert blockers because they attach now now not need their on-line behavior to be tracked. (Statista, 2021)

26. 71% of oldsters use advert blockers because they gain websites more manageable with out banner adverts (Statista, 2021)

27. 66% of web users in the U.S. stammer that video adverts that play robotically with sound are essentially the most annoying adverts, whereas 55% stated the equivalent about video adverts with out sound. (Statista, 2019)

most annoying types of digital adsProvide

Most annoying forms of digital adverts in step with web users in the united states as of July 2019

Advert Blocker Demographic Stats

28. In a gaze conducted on U.S. web users, 33% of girls respondents and 49% of male respondents were the usage of an advert blocker by the pause of 2020. (Statista, 2020)

29. 16.5% of world web users historical 16-64 essentially feel represented in the selling they gaze. This drops to 10.6% for users in the U.S.. (Hootsuite, 2021)

30. Worldwide, 19.6% of males historical 25-34 years aged essentially feel represented in promoting — the ideal of any personnel. But this personnel moreover is the most likely to use advert blocker tools, with 43% the usage of some form of advert blocking off tool. (Hootsuite, 2021)

31. 10% of girls and men historical 55-64 years aged essentially feel represented in promoting—the lowest share of any age personnel — but this personnel is the least liable to use tools to dam on-line adverts. (Hootsuite, 2021)

32. Approximately 73 million other folks in the U.S. had installed some create of advert blocker tool, plugin, or brower by 2019. (Statista, 2019)

33. 60% of US adults historical 18-24 use desktop or computer advert blockers, compared with 18% that block adverts on smartphones. (eMarketer, 2021)

2021 use of ad blockers by US adultsProvide

34. China has the ideal share of oldsters the usage of an advert blocker tool at 46%. Ghana has the smallest quantity of oldsters the usage of advert blockers at practically 13%. (Hootsuite, 2021)

35. Nearly 30% of girls historical 55-64 use advert blockers, the lowest share of every other age or gender personnel around the arena. (Hootsuite, 2021)

36. Practically 44% of males historical 25-34 years aged use advert blockers, the ideal share of every other age or gender personnel. (Hootsuite, 2021)

37. 10% of oldsters the usage of advert blockers in the U.S. pay for the technology. (AudienceProject, 2020)

data on ad blocker use by age and genderProvide

38. 45% of web users between the ages of 15 to 25 use an advert blocker. The equivalent is factual for 42% of respondents historical 26 and 33 years, as well to other folks historical 46 to 55 years. (Statista, 2021)

39. Folk with a better profits are more liable to essentially feel indulge in personalization is invasive and didn’t must half their non-public data, with out reference to the income they bought. (Merkle, 2020)

40. 86% of web users in the U.S. knew what advert blockers were when requested. (Statista, 2020)

Apply Your Advert Blocker Files

Advert blockers don’t appear to be going anyplace, so or now now not it is honorable to reference these advert blocker statistics as you location up your next campaign. With the factual data on advert blocker usage, you might want to well moreover sign who’s most likely to click on and the fitting formula to simplest reach your target market.

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Before all the pieces printed Nov 24, 2021 7: 00: 00 AM, up to this point November 24 2021

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