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  • Article
    social media app stats for digital campaign

    100 Amazing Social Media App Statistics for Digital Campaign in 2018

    - by ObadeYemi

    Social media app advertising has taken the front row in online advertising for few years now. And, that can be blamed on obtainable demographic information or raw data of social network platform users; as I like to call it.

    It won’t be out of place to keep abreast of what each of the major social media apps is up to in terms of statistics (users and demography), so you can fortify your online advertising strategy for 2018 accordingly.

    For short, you are about to find new perspective to online advertising with regards to knowing why you should step up advertising in social media apps in 2018 marketing race.

    You will also be able to identify which social media network you should latch on to immediately after reading this piece.

    What is social media app advertising?

    Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately. –Wikipedia

    What are types of social media app ads?

    Social media apps ads vary in objectives and formats, depending on the chosen platform per time. Facebook, Twitter and LinkedIn mostly have similar types of ads, with regards to objectives and formats.

    For instance, some Facebook ad formats include:

    1. Video format
    2. Image format
    3. Collection format
    4. Canvas  format
    5. Carousel format
    6. Slideshow format

    While some Facebook ad types (objectives) include:

    1. Lead generation ads
    2. Offer ads
    3. Post Engagement ads
    4. Event responses ads
    5. Page likes ads

    Now, straight to the 100 amazing social media app statistics to guide your digital campaign in 2018.

    Facebook is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California.

    100 Amazing Social Media Apps Statistics -Facebook

    Social media app statistics: Facebook

    1. Facebook has 1.71 billion monthly active users and 1.13 billion daily active users, on average.
    2. Facebook boasts 1.57 billion mobile monthly active users and 1.03 million mobile daily active users, on average.
    3. Facebook Lite, an app designed for the developing world’s slower internet connections, has 100 million monthly active users.
    4. The average Facebook user has 155 friends.
    5. Women have more Facebook friends on average than men.
    6. 39 percent of Facebook users have self-reported as being married, while another 39 percent have self-reported as being single.
    7. 85 percent of Facebook’s daily active users are outside of the U.S and Canada; India, Brazil, and Indonesia have the largest audiences on Facebook behind the U.S.
    8. Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
    9. People spend more than 20 minutes a day on Facebook.
    10. Facebook Users generate over 4 million likes per minute.

    Twitter is an online news and social networking service where users post and interact with messages, called “tweets”.

    100 Amazing Social Media Apps Statistics -Twitter

    Social media app statistics: Twitter

    1. Twitter has total of 328 million monthly active users.
    2. Twitter has 100 million daily active users.
    3. 80% of Twitter users are on Mobile devices.
    4. 500 million tweets are sent per day on Twitter.
    5. 24% of all Internet male users use Twitter, whereas 21% of all Internet female users use Twitter.
    6. 79% of Twitter accounts are based outside the United States. There are over 67 million Twitter users in US.
    7. 37% of Twitter users are between ages of 18 and 29, 25% users are 30-49 years old.
    8. 54% of Twitter users earn more than $50,000 a year at least.
    9. The top three countries by user count outside the U.S. are Brazil (27.7 million users),
    10. Japan (25.9 million), and Mexico (23.5 million).

    Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers.

    100 Amazing Social Media Apps Statistics -Instagram

    Social media app statistics: Instagram

    1. Instagram has over 600 million users, 400 million of which are active daily.
    2. Most Instagram users are between 18-29 years old.
    3. There are 16,600,000 Google searches for “instagram” per month.
    4. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
    5. 95 million photos and videos are shared on Instagram per day.
    6. There are 15 million registered businesses using Instagram business profiles, while 1 million are monthly active advertisers.
    7. 50% of Instagram users follow at least one business. 60% of say that they have learned about a product or service on the platform.
    8. 100 million users use the “stories” feature daily.
    9. Instagram posts with at least one hashtag average 12.6% more engagement than those without.
    10. 32% of Instagram users attended college.

    LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.

    100 Amazing Social Media Apps Statistics -Linkedin

    Social media app statistics: LinkedIn

    1. LinkedIn has total of 467 million users, gets 2 new members per second.
    2. LinkedIn has total of 106 million monthly active users.
    3. The total number of LinkedIn Groups stands at 1.5 Million.
    4. There are 57% of male users and 44% female users on LinkedIn.
    5. LinkedIn profiles with professional head-shots get 14 times more profile views.
    6. 80% of B2B leads come from LinkedIn.
    7. 40 million students and recent college graduates are on LinkedIn.
    8. 28% of all Internet male users use LinkedIn, whereas 27% of all Internet female users use LinkedIn.
    9. An average user spends 17 minutes monthly on LinkedIn. While 53 % of LinkedIn users  only spend zero to two hours on the site per week.
    10. 71% of professionals feel that LinkedIn is a credible source for professional content.

    Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide  Web, mainly using images and on a shorter scale, GIFs and videos.

    100 Amazing Social Media Apps Statistics -Pinterest

    Social media app statistics: Pinterest

    1. Pinterest has over 150 million monthly active users, 81% of which are female.
    2. 67% of Pinterest users are under 40 years old.
    3. Millennials (36%) make up the largest age group of Pinterest users, followed by Gen-X (34%).
    4. Pinterest users spend an average of 14.2 minutes per session on the platform.
    5. 80% of users access Pinterest on their mobile app.
    6. Over 50 billion pins have been made on Pinterest, with more than 1 billion boards.
    7. Pins in the fashion category are most popular on Thursday, while Saturday is the most popular day for travel pins.
    8. Recipes make up more than 1.7 billion pins.
    9. 72 percent of millennials use the visual pinboard to connect with the brands they love
    10. 83% of Pinterest users would rather follow a brand than a celebrity

    WeChat is a Chinese multi-purpose social media mobile application software developed by Tencent.

    100 Amazing Social Media Apps Statistics -Wechat

    Social media app statistics: WeChat

    1. WeChat has 1.1billion registered accounts
    2. WeChat has 963 million monthly active users, with 768 million active daily.
    3. There are 12 million corporate WeChat accounts.
    4. 65% of WeChat users are born in the 80’s or 90’s.
    5. 639 million WeChat users access the platform from smartphone.
    6. WeChat has 70 million users outside of China.
    7. A WeChat business account must have 100,000 followers before it can advertise.
    8. Chinese adults spend over 40 minutes on WeChat daily on the average.
    9. 83% of WeChat users purchase products online.
    10. 68.6% of Internet users in China, between 16-65, use WeChat.

    Snapchat is an image messaging and multimedia mobile application created  by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at  Stanford University, and developed by Snap Inc., originally Snapchat Inc.

    100 Amazing Social Media Apps Statistics -SnapChat

    Social media app statistics: Snapchat

    1. Snapchat has 173 million users worldwide, with 3 billion Snapchats sent daily.
    2. Snapchat has around 350 Million monthly active users, with 185 Million Daily active users.
    3. Millennials (12-17-year-olds) account for 7 out of every 10 Snapchatters.
    4. 25% of Snapchat Daily Active Users post to their Story daily.
    5. 60% of current Snapchat users are under 25 years.
    6. Average time spent per user each day on Snapchat is about 28 minutes.
    7. Snapchat users interact with Snap ads for over 30 seconds on the average.
    8. 80% of Snapchat users use the app at a restaurant, 66% use it while shopping.
    9. 50% of Snapchat users use the app at gyms, while 49% use it at airports.
    10. 45% of 18-34-year-olds prefer “Snapchat Stories”.

    Reddit is an American social news aggregation, web content rating, and  discussion website. Registered members submit content to the site such as  links, text posts, and images, which are then voted up or down by other members.

    100 Amazing Social Media App Statistics -reddit

    Social media app statistics: Reddit

    1. Reddit has 250 million users, spread across 50,000 communities.
    2. Reddit has users in 217 countries across the world.
    3. 58% Of Reddit Users Are Between The Ages Of 18-29
    4. Reddit records 8 billion page views monthly.
    5. 40% Of Reddit visitors Reach the site through the Reddit app
    6. Average Reddit visit lasts over 13 minutes.
    7. There are 3.368 million redditors, as at February 2016.
    8. 5 million comments are left on Reddit daily.
    9. There are 40 million daily searches on Reddit.
    10. 82 Billion Pages are viewed on Reddit each year

    Badoo is a dating-focused social network, founded in 2006, with headquarters  in Soho, London. It operates in 190 countries and is available in 47  different languages, making it the world’s most widely used dating network to date.

    100 Amazing Social Media Apps Statistics -Badoo

    Social media app statistics: Badoo

    1. Badoo is used in 47 languages across 190 countries.
    2. 400,000 new users sign up on Badoo daily.
    3. Badoo has over 200 million users in total.
    4. There are 60 million monthly active users on Badoo.
    5. Badoo attracts majorly young adults (25-35 years old) worldwide.
    6. More than 560 million Badoo profiles are viewed on a daily basis .
    7. Around 10 million daily matches are done on Badoo daily.
    8. Badoo users sent roughly 350 million message to each other daily.
    9. Brazil is the country with highest number of users on Badoo
    10. Most women on Badoo are from Norway, Iceland and Bosnia, while most men are from Macedonia, Albania and Moldova.

    YouTube is an American video-sharing website headquartered in San Bruno,  California. It was created by three former PayPal employees—Chad  Hurley, Steve Chen, and Jawed Karim—in February 2005.

    Social media app statistics: YouTube

    1. YouTube recently reached 1.5 billion monthly active users.
    2. YouTube viewers spend more than an hour a day watching videos on mobile devices.
    3. 25-44 age group watch the most Youtube videos.
    4. YouTube viewers are 62% male while female are 38%.
    5. Over 500 hours of videos are uploaded on YouTube every minute.
    6. People and Blogs YouTube category gets the most (41%) of all uploaded videos.
    7. 1 Billion hours of YouTube videos are watched daily.
    8. 40% of YouTube views come from mobile devices.
    9. Music is the most searched term on YouTube, in year 2017.
    10. 9 of the top 10 historical most viewed YouTube posts are music videos.

     

  • Article
    how to start a blog -why start a blog

    How to Start a Blog: Why Small Business Needs Blogging

    - by ObadeYemi

    How to start a blog was thoroughly dealt with in one of my recent posts. But, most of the questions I came across thereafter was why should a businesses invest in blogging.

    Ordinarily, business blog is a marketing asset, just like company social media pages. Making a business owner to accept to start a blog has not that being that ordinary though.

    This is why I decided to follow up the how to start a blog for small business in Nigeria post with this; answer all possible questions regarding what a business will gain from blogging consistently.

    What makes blog different from website?
    A blog is a journal on the internet or your online diary which you frequently update to keep your audience up to date about you or your business. While a website is a collection of web pages or documents which are accessible via the internet.

    Only e-commerce websites and a few transactional websites get frequent updates with fresh content while many other businesses leave their webiste to become mere online brochure.

    Yet, these dormant websites need leads and new businesses from online users. What an irony?

    If your website is optimized for search, your meta tags, image alt text, inbound and internal links are intact, you have a wonderful traffic-generating website. #wehdonesir!

    Let’s flip the script and reason like a prospect for a moment…

    You have a burning issue to solve. You Google and find a website that sells what solves the problem or offers services that can resolve the issue. Clicking through to the website, you find out more about the organization on their website.

    how to start a blog

    how to start a blog

    You take their contact details and plan to reach them later. To be honest, you have an idea of who can solve the problem already but there is so much uncertainty as to how that problem is actually going to be solved.

    What small business blog offers prospects?
    Over time, a blog is supposed to address issues, answer questions common to the industry, support or criticize school of thoughts on matters arising.

    In order to give prospects reasons to contact you immediately, you must have, through your blog posts, identified problem(s), provided perspectives to his situation, proffered solution to his problem and positioned your business to effectively tackle the problem.

    Your company website introduces your business to the world as a problem solver. It is a consistent blog that helps the world start solving their problems even before they get in touch with you.

    Why you need to know how to start a blog?
    Whatever form of value you offer, using blog to explain your processes, share your success stories, take a stranger through how you have solved similar problems is not impossible.

    One thing is certain, every business that has a product to sell has a story to tell.

    Blogging is one effective means of telling your story as a business. When you run promos both online and offline directing prospects to your website, it is a vibrant blog that can make first-time visitors come again after the first encounter.

    What can small business blog about?

    • explain your product design processes
    • answer ‘FAQ’ questions about your product
    • provide interactive guide to how best your product works

    So many milestones can be achieved small business blog. But, please, don’t use it to blow your honorable trumpet. A blog that is too salesy get boring quickly.

    How will blog benefit small business?

    • Conversion
    • Customer satisfaction and retention
    • Brand awareness
    • Direct sales
      Subscription to newsletter

    It may interest you to know that your entire buyer’s journey can be summarized into a blog post.

    How to capture buyer’s journey with small business blog?

    Use links within the blog post to direct readers to landing page, product pages or other pages
    where they can take profitable action.

    A blog post could contain text, images, links and a video. While the plain text addresses a particular topic that the blog post is about, you can embed internal links that lead a reader through the conversion process in clickable texts.

    Besides text and links, well-crafted images (with Alt text and descriptive caption) can help buttress your topic.

    Use Images within the blog post to break down seemingly complex process your customers might have complained about in their feedback

    Such instructive blog post can come in handy when your online customer service rep needs a bullet-point to support his/her response to customers’ complaint. Your rep could forward the link or refer the customer to read further.

    Use Video to engage prospects.

    There is practically nothing any business does that video cannot be used to demonstrate. A video can be used to explain an offer, your CEO could address customers using video on your blog post.

    Customers’ experiences can be made into series of short videos. Think of everything you can do to attract and retain customers, a short –less than 15mins max- video will blow your mind in terms of engagement.

    How to a start a blog -business blogging

    How to a start a blog -business blogging

    What are the roles of blogging in marketing?

    This bothers on the content strategy for your blog. Of course, you do not want to wake up
    tomorrow morning a blogger for your business without clear, concrete, sustainable plan for research,
    development, distribution and promotion of your blog.

    As you choose topics, titles prior to blog content development, have at the back of your mind which of your buyer personas that particular blog post is meant for.

    READ ALSO: Keyword Research Tools for Small Business in Nigeria

    Also take into consideration, what stage of the purchase funnel the buyer personas are before
    developing the content of your blog post.

    You don’t want to target everybody and you don’t want to address more than a particular topic
    per blog post.

    A blog post could be aimed at attracting strangers to your business, convert new visitors to leads, closing leads to customers or delighting existing customers so they
    become promoters of your business.

    To attract strangers, your blog post should identify and explain a particular problem. To convert a visitor to a lead, you could blog about an offer while you place a call-to-action for that offer or similar offer in a conspicuous place of the web page.

    To close leads into customers, your blog post should position your product or service as the solution to the problem already identified and explained.

    Some copy-writing plus appraisal of your offers is allowed here, but be careful not to over-do it.
    For customer delight, you could blog about how your brand makes life better for customers. You could address after-sale complaints made via such blog posts. Customers’ suggestions could be the center of blog posts like these as well.

    By sincerely putting yourself in your existing customers’ shoes, you definitely will know what to blog about that will promote customer loyalty.

    how to start a blog -what small business can blog about

    how to start a blog -what small business can blog about

    Whose duty should blogging be in my organization?

    Much as everyone in your organization may not be good writers, everyone is eligible to make contribution
    to a successful business blog.

    After you have outlined topics relevant to your purpose, every prospective contributor to your blog content should be guided your blog content mission statement.

    It is advisable to have someone or a team dedicated to developing content, distributing and promoting your business blog.

    This brings some sense of responsibility. Though, content development should not be limited to this person or team. The reason is that the idea some people within your organization will give towards your blog content could be amazing.

    Everyone who interacts with customers, whether in sales, marketing or customer service, should be encouraged to contribute towards your blog. It could be what a customer confide in them or what trend they notice in consumers’ behavior that would trigger your hit blog of all time.

    Everyone can’t blog for your business, but everyone has the potential to make meaningful impact on your blog as a stakeholder.

    Hope you found one or two reasons why you need to learn how to start a blog today.

    How To Start A Blog in 2017 : Beginners Guide To Blogging