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  • Content Marketing
    Digital Marketing Jobs -skills you need

    Digital Marketing Jobs: 7 Skills You Need in 2018

    - by ObadeYemi

    Digital marketing jobs are not only the new cool, in Nigeria and across the world, but also the magic wand that have been differentiating future-oriented companies from the ones who are stuck with how things have been done since day one.

    It is just natural that new roles are emerging which create digital marketing jobs across different areas of specialization in Tech, Education, Media, even Manufacturing plus Oil & Gas.

    Digital channels have disrupted how businesses get done!

    For you who need job in 2018, maybe you want to start side hustle or your current job now feels boring, digital marketing has enough space for us all.

    Yeah, I left routine debiting and crediting job in Nigeria’s best bank for 7 years in a row in 2016 to do digital marketing full-time. Trust me, it is a once-in-a-lifetime decision and I have no regret so far.

    Demand for Digital Marketing Jobs - stats

    Demand for Digital Marketing Jobs – stats

    BUT BEWARE: there are digital marketing jobs and there are digital marketing jobs!

    In order to prepare you for the best digital marketing jobs, I have highlighted very important skills you need below.

    You must prepare yourself with the right training, knowledge along with some ‘digital technicalities’ to get really good digital marketing jobs.

    Technicalities? Yes dear!

    Search Engine Optimization, Web Analytics and Pay per Click have some jargon you need to romance, if you intend to have a successful relationship with digital marketing. Lol.

    Don’t get scared thou. You can learn as fast as you set your mind to do so.

    Before I offload my arsenal of required skills for interesting digital marketing jobs, the world’s leading training school in digital marketing has some tips that can prepare you for a great career as a digital marketing professional.

    Demand for Digital Marketing Jobs -statistics

    Demand for Digital Marketing Jobs -statistics

    Tips to be successful at digital marketing jobs:

    Be willing to learn: digital marketing field is evolving, evolving fast actually. You must be willing to learn fast, put new things you learn into work for better results, in order to succeed on digital marketing jobs.

    Evolve with trends: much as you need to learn fast as things change, you must evolve as a digital marketing professional. Identify digital marketing blogs, influencers on social media, among other authoritative industry news sources to keep you up to date on your digital marketing job.

    Hook up with like minds: people you work/relate with on your digital marketing job will go a long way to influence how successful you will become. You cannot imagine how much support you can get from a network of fellow vibrant digital marketing professional colleagues, especially when it comes to problem solving.

    Side hustle: above all, digital marketing gives you that life-enriching free space to explore ideas on your own. Grab that uncommon opportunity with both hands by embarking on your own personal projects. You will learn better and increase your confidence level with your side hustle.

    Read up more on 10 Tips on How To Kick-Start Your Digital Marketing Career.

    Digital marketing jobs: what skills do you need?

    Regardless of position, roles or job descriptions you will find for digital marketing jobs, some of the key skills you will need include:

    Digital Marketing jobs statistics 001

    Digital Marketing jobs statistics 001

    1. Email Marketing
    2. Web Analytics
    3. Social Media Marketing
    4. Mobile Marketing
    5. Search Engine Optimization (SEO)
    6. Pay per Click advertising
    7. Digital strategy

    Digital marketing jobs: Email Marketing

    Email marketing seems to the easiest job in digital marketing profession but that is not true.

    If you want to be able to plan, execute, measure and reiterate email marketing campaigns that function well as part of an elaborate marketing strategy or as a stand-alone campaign that brings ROI, you must learn how it is done.

    For successful Email Marketing job, you must learn to:

    1. construct and deliver an effective email marketing campaign
    2. capture data of leads/customers
    3. segment/clean subscriber list periodically
    4. design engaging email template that you can tweak and re-use
    5. write effective email copy that is concise and not boring
    6. measure, report outcome of emails and campaigns
    7. split test different aspects of email campaign
    8. identify success metrics and keep an eye on them
    9. choose suitable Email Service Providers (ESP) and software tools
    10. execute intelligent email automation to engage audience

    Digital marketing jobs: Web Analytics

    Web (Data) Analytics helps you know what is working versus what should be thrown out of the window.

    As you will learn to initiate, iterate and integrate in digital marketing, you will appreciate the role of Web Analytics on any forward-thinking marketing team.  

    For successful Web Analytics job, you must learn to:

    1. measure, monitor and optimize digital marketing activities
    2. understand technical insights to build effective reporting structure
    3. use and combine various data analytics tools
    4. interpret data in order to make meaningful business decisions
    5. set up Google Analytics accounts, views and apply permissions at various levels
    6. align data, KPI and business objectives to ensure overall success
    7. develop detailed profile of target audience using location, demographics. interests, etc
    8. understand technical performance and speed of a website
    9. depict level of user engagement and monitor conversions from mere metrics
    10. set relevant goals (mostly for ecommerce), alerts and create custom reports

    Digital marketing jobs: Social Media Marketing

    Social media marketing job is beyond scheduling posts and reporting tweets, comments and page likes at the end of the month. It is for brand advocacy.

    Since a businesses cannot control what people, competitors and influencers say about them online, it is compulsory to put up a human character on all relevant social networks which listen to, participate in conversations related to the businesses.

    For successful Social Media Marketing job, you must learn to:

    1. understand key concepts of social media marketing
    2. master content planning, posting and scheduling
    3. set measurable social media goals, KPIs and targets
    4. choose best social media ad objectives and formats
    5. set up and prepare paid social media marketing campaigns
    6. measure social media success metrics and relate them to business objectives
    7. respond to customers’ enquiries and complaints fast
    8. identify relevant trends, innovative ideas for great conversations
    9. identify suitable communication style for different platforms and campaigns
    10. Identify suitable social media platforms based on business objectives and available resources
    Digital Marketing jobs -social media marketing

    Digital Marketing jobs -social media marketing

    Digital marketing jobs: Mobile Marketing

    Some businesses get as much as 80% of their total traffic, engagement, content consumption from mobile devices. For such  companies, neglecting mobile optimization for every digital marketing activity is suicidal!

    Yes, it is like shooting oneself in the foot with a borrowed gun. You wonder how the borrowed weapon will be returned, right?

    Back to Mobile Marketing.

    It is personalized and mostly permission-based. Mobile Marketing will expose you to tools and outreach techniques that will help you deliver your marketing message to people in their most private zone.

    That is the beauty of mobile marketing, it sneaks into private parts where social media and other channels may be too loud to reach.  

    For successful Mobile Marketing job, you must learn to:

    1. create and deliver effective mobile marketing campaign
    2. capitalise on immediacy, mobility and personalization for campaign success
    3. understand basic components of a mobile-optimized website
    4. understand important attributes of a successful app and how to create one
    5. explore uniqueness of mobile search compared to desktop search
    6. appreciate the role of Google AdWords in mobile search
    7. identify opportunities to convert ‘always on’ target audience
    8. relate with different audiences based on context and their locations
    9. do mobile advertising using SMS, NFC, Bluetooth, QR coding, etc
    10. understand market validation using trials, reviews and iteration

    Digital marketing jobs: Search Engine Optimization

    Search Engine Optimization (SEO) basically helps a business to get found online. It enriches you with know-how required to tweak a website and its content for audience who search for related terms online to find you.

    SEO is technical. SEO is a black box. SEO is what it is.

    I have heard a whole lot of different wrong remarks on how SEO works. But, the truth is that SEO is interesting. It works based on some fundamental principles you must understand and follow.

    For instance, do not skip Technical SEO on any project. Why?

    Noindex tag alone can ruin a campaign worth millions of dollars for you, if not resolved.

    As Search Engine Optimization experts, there will always be few of us compared to multitude of opportunities available as more new businesses storm the Internet thereby creating a more competitive online market in which every business wants to get found by their target audiences.

    For successful Search Engine Optimization job, you must learn to:

    1. understand how search works
    2. do keyword research and select suitable keywords for website
    3. use keyword-based meta-tags throughout website
    4. create, optimize and distribute effective content for content marketing
    5. know how websites are viewed and evaluated by search engine algorithms
    6. use SEO tools to help common search engines find, view and rank websites
    7. do off-page optimization to build relationships/links with other websites
    8. set baseline and know how to measure progress against set SEO target
    9. know key terminology and technical insights necessary to cultivate effective SEO strategy
    10. leverage key SEO techniques to improve website’s organic ranking on search engine results pages

    Digital marketing jobs: Pay per Click Advertising

    Pay per Click advertising is an online advertising model whereby you pay search engines to drive traffic and leads to your website. It helps you rank in search results for keywords you have not earned top organic position for.

    Pay per Click provides quick fixes for getting your business in front of search engine users as they look to know about, buy things or go to places of their interests.  

    For successful Pay per Click Advertising job, you must learn to:

    1. use paid search to effectively drive quality traffic to your website
    2. understand Pay per Click terminologies and technical skills
    3. set up a Google AdWords account and develop an AdWords campaign
    4. do effective keyword research and write good ad copy
    5. set up landing page that converts visitors and leads to paying customers
    6. understand, tweak AdWords account settings and campaign management
    7. use specialised PPC tools for effective campaign that optimizes ad spend
    8. analyze search marketing trend and tailor campaigns accordingly
    9. recognize the features of effective, optimized ads
    10. set and manage budgets for AdWords campaigns and measure results
    Digital Marketing jobs -digital strategy

    Digital Marketing jobs -digital strategy

    Digital marketing jobs: Digital Strategy

    Digital Strategy is required to coordinate all relevant online channels for an overall successful campaign.

    As a Digital Strategist, you are saddled with the responsibility of  integrating SEO, email, Social Media, PPC, Digital Display ad and Mobile marketing in order to achieve the business objectives at hand.  

    Talk of creating digital marketing blueprint or actionable digital plan for all other specialists to follow on your way to delivering great results within reasonable time frame.

    Please note: results and time are critical for a Digital Strategist who knows his/her onions.

    For successful Digital Strategy job, you must learn to:

    1. create a formal digital marketing plan for in-house team or digital agencies
    2. do thorough situation analysis on which strategy will be built
    3. do effective intelligence gathering
    4. measure ongoing success and iterate
    5. define target audience and develop appropriate profile
    6. develop clear, meaningful objectives for the digital marketing plan
    7. set out clearcut action plan to bring the digital marketing strategy to live
    8. set budget for the campaign, follow up with all parties on deliverables
    9. understand how the iterative cycle of monitoring, analysis and adjustment works
    10. lay out coherent project structure that outlines milestones, deliverable and resources

  • Article
    social media app stats for digital campaign

    100 Amazing Social Media App Statistics for Digital Campaign in 2018

    - by ObadeYemi

    Social media app advertising has taken the front row in online advertising for few years now. And, that can be blamed on obtainable demographic information or raw data of social network platform users; as I like to call it.

    It won’t be out of place to keep abreast of what each of the major social media apps is up to in terms of statistics (users and demography), so you can fortify your online advertising strategy for 2018 accordingly.

    For short, you are about to find new perspective to online advertising with regards to knowing why you should step up advertising in social media apps in 2018 marketing race.

    You will also be able to identify which social media network you should latch on to immediately after reading this piece.

    What is social media app advertising?

    Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users’ demographic information and target their ads appropriately. –Wikipedia

    What are types of social media app ads?

    Social media apps ads vary in objectives and formats, depending on the chosen platform per time. Facebook, Twitter and LinkedIn mostly have similar types of ads, with regards to objectives and formats.

    For instance, some Facebook ad formats include:

    1. Video format
    2. Image format
    3. Collection format
    4. Canvas  format
    5. Carousel format
    6. Slideshow format

    While some Facebook ad types (objectives) include:

    1. Lead generation ads
    2. Offer ads
    3. Post Engagement ads
    4. Event responses ads
    5. Page likes ads

    Now, straight to the 100 amazing social media app statistics to guide your digital campaign in 2018.

    Facebook is an American for-profit corporation and an online social media and social networking service based in Menlo Park, California.

    100 Amazing Social Media Apps Statistics -Facebook

    Social media app statistics: Facebook

    1. Facebook has 1.71 billion monthly active users and 1.13 billion daily active users, on average.
    2. Facebook boasts 1.57 billion mobile monthly active users and 1.03 million mobile daily active users, on average.
    3. Facebook Lite, an app designed for the developing world’s slower internet connections, has 100 million monthly active users.
    4. The average Facebook user has 155 friends.
    5. Women have more Facebook friends on average than men.
    6. 39 percent of Facebook users have self-reported as being married, while another 39 percent have self-reported as being single.
    7. 85 percent of Facebook’s daily active users are outside of the U.S and Canada; India, Brazil, and Indonesia have the largest audiences on Facebook behind the U.S.
    8. Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
    9. People spend more than 20 minutes a day on Facebook.
    10. Facebook Users generate over 4 million likes per minute.

    Twitter is an online news and social networking service where users post and interact with messages, called “tweets”.

    100 Amazing Social Media Apps Statistics -Twitter

    Social media app statistics: Twitter

    1. Twitter has total of 328 million monthly active users.
    2. Twitter has 100 million daily active users.
    3. 80% of Twitter users are on Mobile devices.
    4. 500 million tweets are sent per day on Twitter.
    5. 24% of all Internet male users use Twitter, whereas 21% of all Internet female users use Twitter.
    6. 79% of Twitter accounts are based outside the United States. There are over 67 million Twitter users in US.
    7. 37% of Twitter users are between ages of 18 and 29, 25% users are 30-49 years old.
    8. 54% of Twitter users earn more than $50,000 a year at least.
    9. The top three countries by user count outside the U.S. are Brazil (27.7 million users),
    10. Japan (25.9 million), and Mexico (23.5 million).

    Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers.

    100 Amazing Social Media Apps Statistics -Instagram

    Social media app statistics: Instagram

    1. Instagram has over 600 million users, 400 million of which are active daily.
    2. Most Instagram users are between 18-29 years old.
    3. There are 16,600,000 Google searches for “instagram” per month.
    4. 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.
    5. 95 million photos and videos are shared on Instagram per day.
    6. There are 15 million registered businesses using Instagram business profiles, while 1 million are monthly active advertisers.
    7. 50% of Instagram users follow at least one business. 60% of say that they have learned about a product or service on the platform.
    8. 100 million users use the “stories” feature daily.
    9. Instagram posts with at least one hashtag average 12.6% more engagement than those without.
    10. 32% of Instagram users attended college.

    LinkedIn is a business- and employment-oriented social networking service that operates via websites and mobile apps.

    100 Amazing Social Media Apps Statistics -Linkedin

    Social media app statistics: LinkedIn

    1. LinkedIn has total of 467 million users, gets 2 new members per second.
    2. LinkedIn has total of 106 million monthly active users.
    3. The total number of LinkedIn Groups stands at 1.5 Million.
    4. There are 57% of male users and 44% female users on LinkedIn.
    5. LinkedIn profiles with professional head-shots get 14 times more profile views.
    6. 80% of B2B leads come from LinkedIn.
    7. 40 million students and recent college graduates are on LinkedIn.
    8. 28% of all Internet male users use LinkedIn, whereas 27% of all Internet female users use LinkedIn.
    9. An average user spends 17 minutes monthly on LinkedIn. While 53 % of LinkedIn users  only spend zero to two hours on the site per week.
    10. 71% of professionals feel that LinkedIn is a credible source for professional content.

    Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide  Web, mainly using images and on a shorter scale, GIFs and videos.

    100 Amazing Social Media Apps Statistics -Pinterest

    Social media app statistics: Pinterest

    1. Pinterest has over 150 million monthly active users, 81% of which are female.
    2. 67% of Pinterest users are under 40 years old.
    3. Millennials (36%) make up the largest age group of Pinterest users, followed by Gen-X (34%).
    4. Pinterest users spend an average of 14.2 minutes per session on the platform.
    5. 80% of users access Pinterest on their mobile app.
    6. Over 50 billion pins have been made on Pinterest, with more than 1 billion boards.
    7. Pins in the fashion category are most popular on Thursday, while Saturday is the most popular day for travel pins.
    8. Recipes make up more than 1.7 billion pins.
    9. 72 percent of millennials use the visual pinboard to connect with the brands they love
    10. 83% of Pinterest users would rather follow a brand than a celebrity

    WeChat is a Chinese multi-purpose social media mobile application software developed by Tencent.

    100 Amazing Social Media Apps Statistics -Wechat

    Social media app statistics: WeChat

    1. WeChat has 1.1billion registered accounts
    2. WeChat has 963 million monthly active users, with 768 million active daily.
    3. There are 12 million corporate WeChat accounts.
    4. 65% of WeChat users are born in the 80’s or 90’s.
    5. 639 million WeChat users access the platform from smartphone.
    6. WeChat has 70 million users outside of China.
    7. A WeChat business account must have 100,000 followers before it can advertise.
    8. Chinese adults spend over 40 minutes on WeChat daily on the average.
    9. 83% of WeChat users purchase products online.
    10. 68.6% of Internet users in China, between 16-65, use WeChat.

    Snapchat is an image messaging and multimedia mobile application created  by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at  Stanford University, and developed by Snap Inc., originally Snapchat Inc.

    100 Amazing Social Media Apps Statistics -SnapChat

    Social media app statistics: Snapchat

    1. Snapchat has 173 million users worldwide, with 3 billion Snapchats sent daily.
    2. Snapchat has around 350 Million monthly active users, with 185 Million Daily active users.
    3. Millennials (12-17-year-olds) account for 7 out of every 10 Snapchatters.
    4. 25% of Snapchat Daily Active Users post to their Story daily.
    5. 60% of current Snapchat users are under 25 years.
    6. Average time spent per user each day on Snapchat is about 28 minutes.
    7. Snapchat users interact with Snap ads for over 30 seconds on the average.
    8. 80% of Snapchat users use the app at a restaurant, 66% use it while shopping.
    9. 50% of Snapchat users use the app at gyms, while 49% use it at airports.
    10. 45% of 18-34-year-olds prefer “Snapchat Stories”.

    Reddit is an American social news aggregation, web content rating, and  discussion website. Registered members submit content to the site such as  links, text posts, and images, which are then voted up or down by other members.

    100 Amazing Social Media App Statistics -reddit

    Social media app statistics: Reddit

    1. Reddit has 250 million users, spread across 50,000 communities.
    2. Reddit has users in 217 countries across the world.
    3. 58% Of Reddit Users Are Between The Ages Of 18-29
    4. Reddit records 8 billion page views monthly.
    5. 40% Of Reddit visitors Reach the site through the Reddit app
    6. Average Reddit visit lasts over 13 minutes.
    7. There are 3.368 million redditors, as at February 2016.
    8. 5 million comments are left on Reddit daily.
    9. There are 40 million daily searches on Reddit.
    10. 82 Billion Pages are viewed on Reddit each year

    Badoo is a dating-focused social network, founded in 2006, with headquarters  in Soho, London. It operates in 190 countries and is available in 47  different languages, making it the world’s most widely used dating network to date.

    100 Amazing Social Media Apps Statistics -Badoo

    Social media app statistics: Badoo

    1. Badoo is used in 47 languages across 190 countries.
    2. 400,000 new users sign up on Badoo daily.
    3. Badoo has over 200 million users in total.
    4. There are 60 million monthly active users on Badoo.
    5. Badoo attracts majorly young adults (25-35 years old) worldwide.
    6. More than 560 million Badoo profiles are viewed on a daily basis .
    7. Around 10 million daily matches are done on Badoo daily.
    8. Badoo users sent roughly 350 million message to each other daily.
    9. Brazil is the country with highest number of users on Badoo
    10. Most women on Badoo are from Norway, Iceland and Bosnia, while most men are from Macedonia, Albania and Moldova.

    YouTube is an American video-sharing website headquartered in San Bruno,  California. It was created by three former PayPal employees—Chad  Hurley, Steve Chen, and Jawed Karim—in February 2005.

    Social media app statistics: YouTube

    1. YouTube recently reached 1.5 billion monthly active users.
    2. YouTube viewers spend more than an hour a day watching videos on mobile devices.
    3. 25-44 age group watch the most Youtube videos.
    4. YouTube viewers are 62% male while female are 38%.
    5. Over 500 hours of videos are uploaded on YouTube every minute.
    6. People and Blogs YouTube category gets the most (41%) of all uploaded videos.
    7. 1 Billion hours of YouTube videos are watched daily.
    8. 40% of YouTube views come from mobile devices.
    9. Music is the most searched term on YouTube, in year 2017.
    10. 9 of the top 10 historical most viewed YouTube posts are music videos.

     

  • Article
    how to start a blog -why start a blog

    How to Start a Blog: Why Small Business Needs Blogging

    - by ObadeYemi

    How to start a blog was thoroughly dealt with in one of my recent posts. But, most of the questions I came across thereafter was why should a businesses invest in blogging.

    Ordinarily, business blog is a marketing asset, just like company social media pages. Making a business owner to accept to start a blog has not that being that ordinary though.

    This is why I decided to follow up the how to start a blog for small business in Nigeria post with this; answer all possible questions regarding what a business will gain from blogging consistently.

    What makes blog different from website?
    A blog is a journal on the internet or your online diary which you frequently update to keep your audience up to date about you or your business. While a website is a collection of web pages or documents which are accessible via the internet.

    Only e-commerce websites and a few transactional websites get frequent updates with fresh content while many other businesses leave their webiste to become mere online brochure.

    Yet, these dormant websites need leads and new businesses from online users. What an irony?

    If your website is optimized for search, your meta tags, image alt text, inbound and internal links are intact, you have a wonderful traffic-generating website. #wehdonesir!

    Let’s flip the script and reason like a prospect for a moment…

    You have a burning issue to solve. You Google and find a website that sells what solves the problem or offers services that can resolve the issue. Clicking through to the website, you find out more about the organization on their website.

    how to start a blog

    how to start a blog

    You take their contact details and plan to reach them later. To be honest, you have an idea of who can solve the problem already but there is so much uncertainty as to how that problem is actually going to be solved.

    What small business blog offers prospects?
    Over time, a blog is supposed to address issues, answer questions common to the industry, support or criticize school of thoughts on matters arising.

    In order to give prospects reasons to contact you immediately, you must have, through your blog posts, identified problem(s), provided perspectives to his situation, proffered solution to his problem and positioned your business to effectively tackle the problem.

    Your company website introduces your business to the world as a problem solver. It is a consistent blog that helps the world start solving their problems even before they get in touch with you.

    Why you need to know how to start a blog?
    Whatever form of value you offer, using blog to explain your processes, share your success stories, take a stranger through how you have solved similar problems is not impossible.

    One thing is certain, every business that has a product to sell has a story to tell.

    Blogging is one effective means of telling your story as a business. When you run promos both online and offline directing prospects to your website, it is a vibrant blog that can make first-time visitors come again after the first encounter.

    What can small business blog about?

    • explain your product design processes
    • answer ‘FAQ’ questions about your product
    • provide interactive guide to how best your product works

    So many milestones can be achieved small business blog. But, please, don’t use it to blow your honorable trumpet. A blog that is too salesy get boring quickly.

    How will blog benefit small business?

    • Conversion
    • Customer satisfaction and retention
    • Brand awareness
    • Direct sales
      Subscription to newsletter

    It may interest you to know that your entire buyer’s journey can be summarized into a blog post.

    How to capture buyer’s journey with small business blog?

    Use links within the blog post to direct readers to landing page, product pages or other pages
    where they can take profitable action.

    A blog post could contain text, images, links and a video. While the plain text addresses a particular topic that the blog post is about, you can embed internal links that lead a reader through the conversion process in clickable texts.

    Besides text and links, well-crafted images (with Alt text and descriptive caption) can help buttress your topic.

    Use Images within the blog post to break down seemingly complex process your customers might have complained about in their feedback

    Such instructive blog post can come in handy when your online customer service rep needs a bullet-point to support his/her response to customers’ complaint. Your rep could forward the link or refer the customer to read further.

    Use Video to engage prospects.

    There is practically nothing any business does that video cannot be used to demonstrate. A video can be used to explain an offer, your CEO could address customers using video on your blog post.

    Customers’ experiences can be made into series of short videos. Think of everything you can do to attract and retain customers, a short –less than 15mins max- video will blow your mind in terms of engagement.

    How to a start a blog -business blogging

    How to a start a blog -business blogging

    What are the roles of blogging in marketing?

    This bothers on the content strategy for your blog. Of course, you do not want to wake up
    tomorrow morning a blogger for your business without clear, concrete, sustainable plan for research,
    development, distribution and promotion of your blog.

    As you choose topics, titles prior to blog content development, have at the back of your mind which of your buyer personas that particular blog post is meant for.

    READ ALSO: Keyword Research Tools for Small Business in Nigeria

    Also take into consideration, what stage of the purchase funnel the buyer personas are before
    developing the content of your blog post.

    You don’t want to target everybody and you don’t want to address more than a particular topic
    per blog post.

    A blog post could be aimed at attracting strangers to your business, convert new visitors to leads, closing leads to customers or delighting existing customers so they
    become promoters of your business.

    To attract strangers, your blog post should identify and explain a particular problem. To convert a visitor to a lead, you could blog about an offer while you place a call-to-action for that offer or similar offer in a conspicuous place of the web page.

    To close leads into customers, your blog post should position your product or service as the solution to the problem already identified and explained.

    Some copy-writing plus appraisal of your offers is allowed here, but be careful not to over-do it.
    For customer delight, you could blog about how your brand makes life better for customers. You could address after-sale complaints made via such blog posts. Customers’ suggestions could be the center of blog posts like these as well.

    By sincerely putting yourself in your existing customers’ shoes, you definitely will know what to blog about that will promote customer loyalty.

    how to start a blog -what small business can blog about

    how to start a blog -what small business can blog about

    Whose duty should blogging be in my organization?

    Much as everyone in your organization may not be good writers, everyone is eligible to make contribution
    to a successful business blog.

    After you have outlined topics relevant to your purpose, every prospective contributor to your blog content should be guided your blog content mission statement.

    It is advisable to have someone or a team dedicated to developing content, distributing and promoting your business blog.

    This brings some sense of responsibility. Though, content development should not be limited to this person or team. The reason is that the idea some people within your organization will give towards your blog content could be amazing.

    Everyone who interacts with customers, whether in sales, marketing or customer service, should be encouraged to contribute towards your blog. It could be what a customer confide in them or what trend they notice in consumers’ behavior that would trigger your hit blog of all time.

    Everyone can’t blog for your business, but everyone has the potential to make meaningful impact on your blog as a stakeholder.

    Hope you found one or two reasons why you need to learn how to start a blog today.

    How To Start A Blog in 2017 : Beginners Guide To Blogging

  • Content Marketing
    Digital marketing tools for small business

    Digital Marketing Tools for Small Business in Nigeria

    - by ObadeYemi

    Digital marketing tools help your content and campaign with actionable metrics, insights that you can use to measure the performance of your marketing activities against your budget, against competition, at the same see how decipher how you are relatively fairing in your market.

    Digital marketing tools make the world of online marketing go round!

    These are 25 Digital Marketing tools for:

    1. Social Media Monitoring -Hootsuite, HubSpot
    2. Bookmarking and Content Curation -Scoop.it, Flipboard, StumbleUpon, Digg, Diigo
    3. Competitor Research -Ahrefs, Moz, Similarweb
    4. Rank Tracking -Serplab, Serpstat
    5. Keyword Research -Kwfinder, Longtailpro, Mangools
    6. Email Marketing -GMass, Hook Line Dynamic, Bee, Sendloop
    7. Blog Promotion -Drumup, Quora
    8. Audience Engagement -Chatbot
    9. Visual Content Creation -Canva, Design Wizard
    10. Link Building -Linkarati

    Whether you are a pro Digital Marketer, business owner, or a newbie in online marketing, there is a new Digital Marketing tool for you to learn on this list.

    Here we go!

    Digital Marketing Tool for small business Definition-of-SEO

    Digital Marketing Tool for small business

    Digital Marketing Tools for Social Media Monitoring

    Hootsuite

    Hootsuite is a funktastic social media management platform for scheduling, curating content, measuring the impact of your social media activities on your brand, and monitoring conversations that matter to you.

    For scheduling social media posts with Hootsuite across multiple channels (and then vanish into thin air), I am guilty as charged!

    But Hootsuite, as Digital Marketing tool,  is far more than merely scheduling social media posts.

    With Hootsuite, you are blessed with a simple dashboard that shows you what is happening across your social media pages from different channels on the go.

    With full package, you can use Hootsuite to get your team members to work on the same dashboard, create contests to grow followers and integrate other apps that will make you perform better.

    HubSpot

    Hubspot Social Media Monitoring Tool is good for tracking mentions about your brand. It is a Digital Marketing tool that lets you follow lists of selected contacts on Twitter. You could as well engage with their posts alongside your team members. 

    @Hubspot Social Media Monitoring Tool is good for tracking mentions about your brand. Click To Tweet
    Digital Marketing Tools -Hubspot Social Monitoring Tool

    Digital Marketing Tools -Hubspot Social Monitoring Tool

    Monitoring your social media activities helps you create content and social media posts around conversations already happening among the selected contacts that you are following. This makes interacting with your posts more organic as they contribute to what is on ground.

    To do this, you will need to create stream(s).

    What is Stream?

    Stream is the search that HubSpot uses to monitor conversations on Twitter and display them in your Social Monitoring tool. In addition to creating your own stream, you can view streams of your timeline, mentions, retweets, and sent messages.

    Be it about scheduling posts or adding user accounts, Hootsuite has been of immense help to me. I’d even recommend Hubspot as it helps in publish and monitor content and activities of our social accounts besides throwing light upon the channels that are actually affecting our sales volume.Jonny Pean (SEO Analyst and Finance enthusiast at The Finance Wand).

    Digital Marketing Tools for Bookmarking (Content Curation)

    Scoop.it

    Scoop.it turns everyone to a publisher. So, they say!

    As its name sounds, it allows you to scoop sweet content from various sources. You pool these content together to create an online magazine kindof. Thereafter, you have only one click to serve your followers across social media and blog (WordPress) with your scoop.it magazine.

    Is scoop.it like every other content curation platforms?

    Hell no!

    You can create your own scoop, you can steal from other users’ scoops and you can scoop from web pages outside of scoop.it.

    You can create your own scoop, you can steal from other users' scoops and you can scoop from web… Click To Tweet

    Scoop.it also allows you to export your curated content in PDF format so, you can publish on WordPress or use it for other purposes.

    Flipboard

    You want to organize stories about a particular topic/idea from across the world? Get on Flipboard.

    With Flipboard, you identify an area of interest you are passionate about, then you read, collect and share stories about it.

    Flipboard boasts of having content from respected publishers and notable thought leaders. So, you are not collecting wannabe pieces of content for the sake of curating content.

    There are stories from Vogue, CNN, Rob Walker, SF fashion Bloggers on Flipboard. All you need do is to flip the stories.

    Flipboard is a special Digital Marketing tool because it has Bookmarklet and Chrome Extension for bookmarking an interesting story you come across on the web without getting out of your current browser.

    Get the Flip It Chrome Extension here. Henceforth, to flip the story to your board, click the Flip It button on Toolbar. Flipping stories is that simple!

    Stumbleupon

    StumbleUpon surfs the web, discover content you may find interesting and recommend it to you. It is a web content discovery engine and that makes it a beloved Digital Marketing tool.

    Beyond the well-laid out dashboard, StumbleUpon automates combination of machine learning with human opinions to select content based on a user’s personal preference.

    It allows users to rate websites. This lets it update personal profile of the user to be able to know more what type of content works for the user.

    StumbleUpon has both interest filter and content filter. Interest filter allows user to select content based on interest or topics while content filter determines format of the content- like image, video or audio.

    Content recommended by StumbleUpon to users are determined by preferences identified by the user, web pages that the user thumbs up or down, user demographic information among other features.

    Digg

    Digg is a news aggregator with curated content on science, politics and viral stories that can be shared to Facebook and Twitter.

    Digg used to be a social news website which allowed users to dig or bury content. You dig what is good, you bury what is bad.

    Digg used to be a social news website which allowed users to dig or bury content. Click To Tweet

    You get it?

    Digg is called homepage of the Internet because it is a Digital Marketing tool that features great articles, videos, quality content that are part of trending conversations.

    If you really want to curate the most talked about stories in your field today, go Digg it!

    You can as well subscribe to Digg Editions so that these hot stories are delivered to your mailbox.

    Diigo

    Sometimes content ideas for (social media or blog) seem not to be flowing well.

    Well, to tell you the truth, shortage in supply of content ideas happens to everyone no matter how creative you are, though, at different levels.

    Diigo is here for your content ideas when you need a Digital Marketing tool to research content ideas. It is as exciting as bank alert. (lol)

    Why?

    You get to use a powerful online research tool and roll with endowed knowledge-sharing community that will help you solve your ‘what to write’ problem without sweating.

    Diigo takes pride in helping you with browsing, reading, researching, annotating, storing, organizing, remembering, collaborating, sharing pieces of information online that you will end up putting together to make your piece of content.

    It basically streamlines your content planning, researching and publishing workflow.

    These are what you can do with Diigo:

    1. discover interesting information as you surf the web
    2. build your own online library of these pieces of information
    3. keep tabs of all these scattered information by linking to them
    4. organize your information to your taste
    5. share information on social media by highlighting or annotating
    6. work better with your team members in your content production process

    Digital Marketing Tools for Competitor Research

    Ahrefs

    Ahrefs is that undercover Digital Marketing tool with which you find out why your competitors are ranking for what they are ranking for.

    Ahrefs is that undercover Digital Marketing tool with which you find out why your competitors are… Click To Tweet

    Much as you don’t want to be blinded by the rat-race where you pursue your competitors for everything they do, you don’t want to turn a blind eye to what is going down in your market.

    For in-depth competition research, Ahrefs has your back. Always!

    What are Ahrefs Tools and Features?

    1. Ahrefs Competitor Organic Search Report
    2. Ahrefs Keywords Explorer
    3. Ahrefs Backlinks Analysis
    4. Ahrefs Content Explorer
    5. Ahrefs Rank Tracker
    6. Ahrefs Alert

    Ahrefs Competitor Organic Search Report: it provides you with analysis of competitors in terms of volume, sources, and the keywords giving them the traffic that is turn giving you ‘sleepless afternoon’.

    Digital Marketing Tools -Ahrefs Competitor Organic Search Report

    Digital Marketing Tools -Ahrefs Competitor Organic Search Report

    Ahrefs Keywords Explorer: it gives you ‘plenty’ keyword suggestions with difficulty score, annual search volume, CPC, Clicks, and more.

    Ahrefs Backlinks Analysis: it gives you backlinks data as you request it from its World’s largest index of live backlinks. Ahrefs actually crawl billions of web pages everyday and updates it backlinks index every 15 minutes.

    Ahrefs Content Explorer: it helps you research content that is already doing well for any topic idea you want to write about. With this you have an idea of how to produce a piece of content that rocks regarding the chosen topic idea.

    Ahrefs Rank Tracker: it tracks keyword rank on desktop, mobile and based on location. It also allows automated keyword ranking to keyword performance monitoring feel cool.

    Ahrefs Alert: it sets you up for email notifications for back links gained or lost by you or your competitors mentions on the web for certain keywords relating to you or your competitors monitors your niche to keep you abreast of new opportunities/campaign ideas.

    Moz

    Moz is actually my darling SEO tool. Maybe because I like Rand Fishkin’s swag or because I look forward to building my SEO consultancy from a couple of clients to a giant online marketing company that Moz is right now.

    What makes Moz toolbox full of SEO and other marketing solutions?

    1. Moz Keyword Explorer
    2. Moz Site Crawler
    3. Moz Open Site Explorer
    4. Moz Rank Tracker
    5. Moz SEO Toolbar

    Moz Keyword Explorer: it helps you discover and prioritize best keywords to target using  metrics such as total volume, average monthly volume, level of difficulty, keyword opportunity score, priority.

    Moz Site Crawler: it helps you with SEO site audit, crawl alerts and website diagnostics. From all of these, you are able to identify issues that your SEO performance and how to improve, crawl your website periodically to any crawling issues early enough to quickly fix them, check for indexing issues such as duplicate content, broken links and more. 

    Moz Open Site Explorer helps you analyze a website to discover:

    1. inbound links
    2. top pages
    3. linking domains
    4. anchor texts
    5. Spam analysis
    6. broken links

    You can as well use Moz Open Site Explorer to compare your back links metrics with that of selected competitors for better insights to help you with link building campaign.

    Moz Rank Tracker: it helps you track keywords and pages in order to save you time, improve ranking in SERP. Lots of technical jargon are associated with keyword ranking but take this home and you will very alright.

    Moz Pro’s powerful rank tracking software tool retrieves search engine rankings for pages and keywords, and stores them for easy comparison later. Moz.

    Moz SEO Toolbar: it is Moz toolbox that puts custom searches, page overlay, authority score, Links and other On-page highlighter in your Google Chrome browser.

    Download Mozbar right way.

    Similarweb

    Similarweb is your market intelligence accomplice for analyzing websites, industries and apps.

    Similarweb Web Analytics: this gives you insight into Web Traffic and Engagement, SEO and PPC keywords, Audience Interests, Traffic/Referral Sources, and Popular Pages.

    I guess Similarweb is mostly called that name because it lets you benchmark your website against competitors, in order for you to know what you are getting right or need to double up on. (My personal bias thou.)

    Similarweb SEO and PPC Keywords: this gives you keywords from both organic and paid search channels. These keywords include those that you who find in Google or Google Keyword Planner and trendy keywords you can use to create content for ongoing high-traffic conversations.

    Similarweb Audience Interests: this helps you find new target audience, prospects you can target with re-marketing, affiliates and publishers that have the kind of audience you are targeting.

    Similarweb Traffic Sources: this reveals to you the mediums that bring traffic to your competitors which you can leverage on to boost your referral traffic.

    Similarweb Poplar Pages: this gives you insights into top performing pages on your competitor’s website. This is a real magic wand if you know how to wield it.

    With Similarweb Popular Pages, you can leverage on knowing your competitor’s strengths and weaknesses to create better performing campaigns.

    Digital Marketing Tools for Rank Tracking

    Serplab

    Serplab is a Digital Marketing tool for checking Search Engine Ranking Position quickly, accurately and FREE.

    SERPLAB provides you with free google ranking checking. You can use it to find your websites or competitor’s google search ranking position in real time for selected keywords.

    Digital Marketing Tools -serplab

    Digital Marketing Tools -serplab

    To know the state of health of your website and to keep up with competition within your market, it is very important to regularly check your website and competitors’ websites.

    How to Check Google SERP Ranking with serplab?

    1. Choose country/location you target with your website
    2. Type in your URL
    3. Input selected keywords you want to know Google SERp ranking about (10 keywords max)
    4. Click ‘Check SERP Now’
    5. Within 3minutes, you will get top 10 rankings for the selected keywords.

    You can also automate Google SERP tracking for your website using serplab by registering.

    Serpstat

    Serpstat is Digital Marketing tool you can bank on to growth hack your business into SEO, PPC and Content Marketing success.

    It is all-in-one SEO tool for Backlinks Analysis, Rank Tracking, Keyword Research and Competitor Analysis.  

    Digital Marketing Tools -serpstat

    Digital Marketing Tools -serpstat

    Why use Serpstat for Rank Tracking?

    Serpstat has in depth algorithm that analyzes Search Engine Result Pages and saves data about top-100 domains for selected keywords.

    It shows exactly how selected keywords are doing in Google search in any selected city, country or language.

    Serpstat tracks unlimited number of keywords daily, provides fresh data and helps you effectively monitor competitors.

    You could share your Serpstat account with other team members for the sake of reporting without incurring additional cost.

    These are 7 Ways  to Become Serpstat Power User

    Digital Marketing Tools for Keyword Research

    Kwfinder

    So, all the keywords (short tail) that you can ever rank for have been taken. What will you?

    Kwfinder is the place of refuge. Run, run to it now!

    KWFinder is a keyword research and analysis tool which gives you tons of long tail keywords that have low SEO difficulty.

    Digital Marketing Tools -kwfinder

    Digital Marketing Tools -kwfinder

    While Google Keyword Planner plays the search volume prank on you with range, KWFinder gives you exact search volume data for selected keyword.

    Serpchecker panel gives you SEO difficulty for selected keywords, with which you have an idea of what keyword is worth dying for. Trying to rank for a keyword without considering its SEO difficulty is suicidal, hope you know.

    Learn How to Use KWFinder for Long Tail Keyword Research

    Longtailpro

    Long Tail Pro allows generate hundreds (thousands possibly) of Long tail keywords  based on a base keyword or multiple base keywords at once. And, this is done in a matter of minutes.

    Digital Marketing Tools -Long Tail pro

    Digital Marketing Tools -Long Tail pro

    The whole essence of searching for long tail keywords is to find keywords with moderate search volume that are not involved in neck-breaking competition. Selecting the right keywords to rank for determines how much traffic you get.

    Long Tail Pro was developed by an experienced Internet marketer who got frustrated after 5 years in online marketing and having tried various keyword research tools with no major success. If keyword research has proved to be a major problem to you, you are not alone.

    Grab Longtailpro subscription. You sure can get at least 800 longtail keyword suggestions based off Google keyword tool.

    Mangools

    Mangools is a Digital Marketing tool that combines keyword research, SERP analysis, rank tracking under on one platform. It offers you synergy, simplicity, user-friendly design.

    Digital Marketing Tools - Mangools (serpwatcher)

    Digital Marketing Tools – Mangools (serpwatcher)

    Mangools houses KWFinder, SERPChecker and SERPWatcher for better control of your rank tracking, keyword research and SERP analysis.

    SERPWatcher is the newest in this toolset. It take four basic inputs to start rank tracking for keyword positions on SERP -domain, location, keyword(s) and platform to track.

    I use a list of bookmarking sites, so that each article gets a bunch of backlinks right away (scoop.it, flipboard, stumbleupon, digg, diigo). For competitor research my one-stop-shop is ahrefs. I could double check in similarweb too. This research includes both content and keywords.

    For keywords I also use ahrefs and double check in kwfinder. And for the rank tracking I use my fav tool –  https://www.serplab.co.uk , which is free for 150 keywords and costs a few coins for each additional 500 keywords. Top tool.Anton (Owner of Anton Gorlin Photography).

    READ ALSO: Keyword Research Tools for Small Business in Nigeria

    Digital Marketing Tools for Email Marketing

    Gmass

    GMass is a Digital Marketing tool that is added to Gmail to let you send bulk email, merge campaigns and setup auto follow-ups. It can also be connected to Google Sheets.

    GMass, like every other email marketing tool, allows you to personalize and schedule email campaign as well as track open and click rates.

    Digital Marketing Tools - GMass

    Digital Marketing Tools – GMass

    What make GMass unique?

    GMass allows you to set up and automate email sequence that follows up on your first email outreach until you get response.

    GMass is the real email marketing MVP!  

    Hook Line Dynamic

    Hook Line Dynamic is a Digital Marketing tool that helps you craft effective headline (or title)

    for email campaign, blog posts, or social media campaign.

    Email that is opened is like a gun with no bullet. Thus, you need to craft attention-grabbing email headline that is catchy enough to drive open rate and be candid enough not to disappoint readers when they read through.

    It use tone of your message -excitement, emotion, empowerment- to create catchy headlines which have worked wonders ever since it was launched.

    How does Hook Line Dynamic work?

    Hook Line Dynamic is based on a unique, proprietary formula that takes into consideration research on the feelings words evoke, expressiveness, readability, virality, and much more.

    The research behind it it based on thousands of people’s responses. The team behind the tool and methodology continues to research, survey and gather additional data. – Michelle Shaeffer.

    Bee

    Bee is a Digital Marketing tool for designing elegant, responsive email messages. If you ever used off-the-shelf email template and you liked it, this will blow your mind as it helps you build beautiful emails easily and quickly.

    Digital Marketing Tools - bee

    Digital Marketing Tools – bee

    Whether you are a digital marketer working for yourself or for clients, email marketing specialist, or an app developer, Bee has a drag-n-drop email building platform that designs mobile-friendly messages in no time; in no time at all!

    Bee is embedded in many user-friendly messaging platforms as email editor. You  can embed it in your app or platform as email builder.

    Sendloop

    Sendloop turns you to one-man-army email marketing team with its sleek email automation tool and email delivery gateway.

    For businesses that send daily transnational emails, Sendloop makes it easy to send the right email to the right audience at the right time without you having to work like round the clock.

    Sendloop Marketing Automation can be integrated into to a platform within few minutes.

    You can also easily add Google Analytics code to track performance.

    eCommerce business needs Sendloop because it helps trigger the right follow-up email messages and send to users who have abandoned their shopping cart among other ‘unfinished businesses’ online transactional activities.

    With Sendloop, Saas businesses looking for how to bring back users that have been inactive for some time,  or those who have not been able to successfully use a feature they have shown interest in can follow-up  with them.

    READ ALSO: Email Marketing: How I Built Email List of Over 7,000 Subscribers

    Digital Marketing Tools for Blog Promotion

    Drumup

    Drumup is a Digital Marketing tool that doubles as content marketing and social media management tool.  I find that really cool!

    Drumup ranks content and queues them for sharing via Twitter, Facebook or LinkedIn accounts. It lets you edit/delete posts, add recommended hashtags and @mentions, add an image/emoji or GIF, set custom/auto time and date for posting, schedule to all/multiple accounts and set the post on a repeat schedule.

    Digital Marketing Tools -drumup

    Digital Marketing Tools -drumup

    Repeat post feature on Drumup seems to be what I like most about it. I used sometime ago and the way it brought back one of my most amazing piece of content felt so sweet.

    Drumup logon can be done with your social media accounts. That is another one-up.

    Quora

    Should I start explaining how Quora is a superstar Digital Marketing tool you need to master how to use? I don’t think so.

    I just want to remind you of something you should never forget about Quora, preferably after publishing some awesome piece of content. This is it.

    Digital Marketing Tools - Quora

    Digital Marketing Tools – Quora

    Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers. –Quora

    So, if your content answers a particular question or will help someone to solve a problem. Attend a Quora party and serve your content those who are hungry for answers over there.

    You get?

    Digital Marketing Tools for Audience Engagement

    Chatbot

    Chatbot Don’t take up space on your blog with a Frequently Asked Questions (FAQ) page. Let your chatbot answer your questions for you. Thanks to the genius of Bottr.me, you can have a chatbot greet your website visitors and answer frequently asked questions. Imagine the time you’ll save! Enter the age of machine learning.

    Your chatbot learns quickly how to greet guests and respond as you would. Go ahead and try it! Ask my chatbot a question!Janice Wald (the author of AN INSIDER’S GUIDE TO BUILDING A SUCCESSFUL BLOG, Mostlyblogging). 

    Digital Marketing Tools for Visual Content Creation

    Canva

    Canva is an amazingly free graphic-design tool website that is easy to use to make creatives or visual content by both professional graphics designer and laymen.  

    Canva has user-friendly drag-and-drop interface, provides access to over a million photographs, graphics, and fonts you can use to create and export images.

    Canva lets you create designs for Web content or print in formats such as blog title image, presentations, infographics, flyers, posters, invitations, Instagram post, postcard, YouTube, Facebook and Twitter cover photos.

    I love the beautiful layouts, free stock images, icons and shapes personally. So, I declare, without fear or bias that, Canva has everything required to create amazing designs!

    Design Wizard

    Design Wizard is a simple free graphic design tool for creating stunning visual content within seconds.

    With thousands of design templates plus well over 1 million stock images, Design Wizard has taken the time and hardwork out of creating visual content.

    Digital Marketing Tools -Design Wizard

    Digital Marketing Tools -Design Wizard

    What I consider fantastic about Design Wizard is the fact that it allows FREE integration of Buffer and Hubspot. You can store your images for free, upload your preferred photos, logos and fonts for various projects.

    ‘Yeah, yeah, Canva, Canva, Canva – I dislike Canva, it might seem sacrilegious, but there it is. Up to now I have used a combination of a 1990s image editor, Xara Designer Pro X9 (like photoshop but simpler) and search to find the ever-changing image size required by each network.

    I was introduced recently to Design Wizard (https://www.designwizard.com/) and I found the interface intuitive to use and the whole thing easier to get along with than Canva. One more advantage DW has is that you can use and save custom palettes, even on the free version, meaning you can brand your images more easily.

    I spoke to the marketing manager and she assures me that all photos are taken in-house because that way the company **knows** they are safe to use and that there are model release forms.’Philip Turner (Owner of Philtrate)  

    Digital Marketing Tools for –Link Building

    Linkarati

    Linkarati is the Internet’s most detailed link building resource center.  Yes, I said so!

    Linkarati is the online community of SEO, SEM and inbound marketers where they discuss just one thing -link building.

    Maybe you are a beginner SEO, search marketer or business owner but you want to be in charge of building links to or optimize your website, visit the link building fraternity on Linkarati.

    There are blogs, videos, SEO courses and webinars on the Internet but Linkarati is where the link building gurus lay it bare for everyone who cares to learn and do what they learn.

    I visited Linkarati recently and this is what I brought for you:
    Building High DA Back links with Visual Content: 8 Methods.

    Wondering how to grow your business with these digital marketing tools? You may need to tap some Internet marketing strategy as suggested in Best Internet Marketing Strategies for any business.

  • Content Marketing
    Digital Marketing Trends 2017 feat image

    Digital Marketing Trends 2017: Insights into What’s Working for Successful Brands

    - by ObadeYemi

    These are Digital Marketing Trends 2017 that are really making senseA handful of Trends were predicted to shape audience engagement, lead generation and conversions for businesses in 2017.

    Some of the predicted Digital Marketing Trends have lived up to the hype, while some have managed to hang in there.

    So far in 2017, we have seen Digital Marketing Trends evolve with content marketing as some successful businesses have used entertainment, information and educative content to engage more customers, also gain new ones in the process.

    Here, I take a eagle-eye view of Digital Marketing landscape across the world for the past couple of months in 2017 and picked out five Digital Marketing Trends that have shaped successes of businesses, both online and offline.

    Why Digital Marketing Trends 2017?

    Success always leaves track, same way history annoyingly repeats itself most of the time.

    So, if you believe being around successful people is a critical ingredient to being successful as a person, you need to learn from successful Digital Marketing Trends in 2017 to refix your Digital Marketing cooking pot.

    Digital Marketing Trends 2017

    Digital Marketing Trends 2017

    In legendary Michael Bolton’s voice, we all need somebody to lean on. Right?

    Lean on me for the success of your next Digital Marketing campaign.

    Lean on these Digital Marketing Trends 2017. Lean on them!

    Digital Marketing Trends 2017: 360-Degree Video

    360-degree video, aka immersive video, aka spherical video, is a video content created by recording a view in every direction at the same time.  

    #360-degree #video can be shot with an omni-directional camera or a collection of cameras. Click To Tweet

    360-degree video can be shot with an omni-directional camera or a collection of cameras. When you play it back, you have control of the viewing direction like a panorama.

    360-Degree Video as Emerging Digital Marketing Trend

    360-Degree video is meant to create immersive user experience. This is great for audience engagement, it is great for increasing audience retention period.

    Audience immersion is my major reason for considering it as an emerging DIgital Marketing Trend in 2017. For brands looking to increase interaction with users.

    Maybe you have  a product with low adoption or cold reception. Just saying.

    You could consider creating 360-Degree video content around the product, get an influencer to use it in a 360-Degree video or use 360-Degree to capture various users showcasing the product.

    Take advantage of Facebook 360-Degree video for social media enthusiasts. Youtube 360-Degree video will be nice for hub content type for marketing campaigns that cuts across online and offline channels.

    Red Bull Global Rallycross came up with Racewithhonda. It lets users take a ride in the 2016 Honda Red Bull Global Rallycross Civic and feel the thrill with 360-degree views – powered by Experius VR and GoPro.

    Digital Marketing Trends 2017: Live Video

    Do I have to hype Live Video as an emerging Digital Marketing Trend for 2017 for you? Did you join Nathaniel Bassey’s #HallelujahChallenge?

    At its peak, CNN observed that around 68,000 people joined the Instagram live stream of #HallelujahChallenge,  while over 50,000 joined the Facebook live stream.

    Statistics from Evolve Press reveal 10,000 posts with the hashtag “#HallelujahChallenge” and over 18,000 with the hashtag “#olowogbogboro” making it the number one trend in Nigeria.

    Nathaniel Bassey somehow gave us probably the most viral worship session in recent times. #HallelujahChallenge was meant to be an hour of praise and worship session ery midnight for 30 days showing live on Instagram and Facebook.

    As the odds would have it.  #HallelujahChallenge was hit. A massive hit at that.

    Nathaniel Bassey got a CNN feature based on how incredibly viral #HallelujahChalenge turned out within those 30 freaking days.

    No beef intended, but I saw it as product launch formula from day 1. Having followed Jeff Walker and Eben Pagan for a while. I saw the signs on the wall our viral Instagram worship leader was about launching a product into the market.

    And then, it turned out that #HallelujahChallenge gave birth to ‘Olowogbogboro’ album.  How much the album has raked in, Adeyemi does not know.

    But, I know if you study carefully how #HallelujahChallenge started subtly with no major PR and grabbed audience attention for a month, you may develop a deal breaker for your business using social media Live video.

    Digital Marketing Trends 2017: Native Ad

    Banner blindness keeps display ads. There are no signs yet that display ads will yield maximum profit, despite the intervention of Programmatic Ad.

    Native Ad can be a lifesaver. Yeah, it can.

    Let me explain how.

    Native Ad allows advertiser to create content in such a way that audience sees it as ‘original content’ by the publisher. Some publishers do have the resources to create great custom content for marketers.

    You can leverage the performance of your display ads on different publishers’ pages to inform your investment in Native Ad.

    What I simply is that you test content idea or campaign approach with minimal budget invested in display ads. The little results you get from these test display ads, can be used to heavily fund Native Ads on such or similar platforms.

    If it turns out that your target audience responds positively to some type of ad via display, why not pay top publishers to create similar content and spread it to a larger audience?

    You grab?

    Think of recent fantastic native ads campaign, think of Swiss real estate company, @homegatere Click To Tweet

    Homegate’s native ad campaign integrated its brand into the vibrant imaginations of children using Oculus Rift technology. Homegate created native ad for Swiss newspaper 20 Minuten in conjunction withthe Bandara agency and film production company Frame Engine.

    Digital Marketing Trends 2017 -Native Advertising

    Digital Marketing Trends 2017 -Native Advertising

    Homegate’s native ad campaign asked children to draw their dream houses. The three most creative renderings from children who participated were brought to life in virtual reality.

    Digital Marketing Trends 2017:  Wearables

    Many people think of technology as putting the entire planet system inside a phone or portable device. But, wearables have re-defined how technology can be leveraged for marketing.

    For me, technology does not necessarily have to some sophisticated piece of astronomical project. Technology is a innovative way of doing something or doing common thing differently.

    Tell me my definition is too basic. My reply is atankio! I like keeping it short and simple.

    Roman Abramovich, the Russian Chelsea FC owner appreciated his players for winning last season’s English Premiership title with customized expensive wrist-watches. It is a token of appreciation from the club and the owner, though I see it beyond that.

    Although Chelsea might have seen this gesture as a way of motivating players, also to remind them to come early to training. It is some great PR effort for Hublot, who designed the watch.

    Digital Marketing Trends 2017 -Wearables

    Digital Marketing Trends 2017 -Wearables

    Hublot designed customized wrist watches for Chelsea, thus, every the news spread to, it reminds readers that Hublot can make state-of-the-art watches for them.

    Subtle reminder towards Hublot’s target audience? Top of the mind awareness right there for leads? Some brand visibility to checkmate competition?

    Digital Marketing Trends 2017:  Mobile Optimization

    Explosion of mobile devices, smart phones in particular, fast tracked the growth of Internet and Digital Marketing. It is not news that Digital Marketers should optimize their campaigns for mobile.

    Whether it is email marketing campaign, web content, display ads or whatsoever campaign, mobile optimization makes a lot of difference.

    If you are reading this from your phone, I need not remind why the question of mobile optimization should always come up in Digital Marketing campaigns.

    Digital Marketing Trends 2017 -Mobile Optimization Stats

    Digital Marketing Trends 2017 -Mobile Optimization Stats

    These are only five of the notable Digital Marketing Trends in 2017 so far. Hope you have found one to work to make your Digital Marketing campaign a lot better.

    Stay glued to this page, more Digital Marketing Trends, updates and stats are on the way. Thanks for reading.

     

  • Content Marketing
    email marketing list building

    Email Marketing: How I Built Email List of Over 7,000 Subscribers

    - by ObadeYemi

    Email Marketing has been a lifesaver for me in recent months, though I don’t like writing about it. I feel Email Marketing as a topic is quite exhausted and don’t see anything fresh to talk about in it.

    But, each time I mentioned how I built my subscriber list of over 7k LinkedIn contacts, my students then looked curious.

    After a couple of such sessions, I found the need to do this self-explanatory blog post to share with you how you can build your own email list of over 10k subscribers,if you have the resources required.

    Email Marketing strategy can be a cliche. I mean how effective will it be if I share my best email tactics with you, hoping you will copy and paste it?

    Email Marketing How I Built Subscriber List- strategies-for-business-growth

    Email Marketing How I Built Subscriber List- strategies-for-business-growth

    Without wasting too many words, let me go straight into how you can build a subscriber list fast, in a cost-effective way.

    Apart from how I built the 7k email list, there are several other ways people build their subscriber list.

    One common method of list building is newsletter on blogs or website. People publish and promote great content. Then, they ask readers to subscribe in order to get content delivered to their inbox.

    Some people entice audience to subscribe with mouth-watering offer. It could be video, ebook, webinar, discount on product or service.

    These two methods of building  email list are cool. But, how resources and time you have to commit to it really influences your result.

    Regarding the method I promised to share with you, it does not take long. It will not cost you a dime, if you already have an active LinkedIn profile. You will export your LinkedIn contacts information, among which their email list will be.

    So, let’s take it one step after the other,

    Step 1: Click on My Network on Your LinkedIn profile

    Email Marketing Strategy for Building Email List Fast step01

    Email Marketing Strategy for Building Email List Fast step01

    Step 2: Go to Connections on your LinkedIn profile, click on See All.  

    Email Marketing Strategy for Building Email List Fast step02

    Email Marketing Strategy for Building Email List Fast step02

    Step 3: Click on Manage Synced and Imported Contacts, close to top right corner

    Email Marketing Strategy for Building Email List Fast step03

    Email Marketing Strategy for Building Email List Fast step03

    Step 4: Go to Advanced Options, click on Export Contacts, close to bottom right corner

    Email Marketing Strategy for Building Email List Fast step04

    Email Marketing Strategy for Building Email List Fast step04

    Step 5: Go to Choose the Format You Prefer, click on Fast file plus other data

    Email Marketing Strategy for Building Email List Fast step05

    Email Marketing Strategy for Building Email List Fast step05

    Step 6: Check your registered email with LinkedIn for Link to Download Contact

    Email Marketing Strategy for Building Email List Fast step06

    Email Marketing Strategy for Building Email List Fast step06

    Step 7: Clean up the email list and save as .csv or recent Excel version on your Computer

    Step 8: Create a List in Mailchimp, or your prefered Email platform

    Step 9: Name List accordingly, export Email List from your Computer

    Step 10: When you send email, remember to tell where you got their email from

    If you follow these steps properly, you should have created an email list of your active LinkedIn connections by the end.

    REMEMBER: email marketing is permission-based. The permission you got before sending your LinkedIn contacts email using this method was that they accepted to be your contact or connection.

    This means you could reach out to them, at least for business or work-related purpose.

    Nonetheless, be careful with emails you send to contacts like this. It is important to be engaging, prioritize adding value or provide truly exclusive offers.

    Email Marketing tips for effective campaign

    Email Marketing How I Built Subscriber List -emal marketing Tips

    Email Marketing How I Built Subscriber List -emal marketing Tips

    • Make Sender Name as familiar as possible
    • Use actionable email title
    • Always use short but catchy preview text
    • Don’t be too salesy, add value
    • Don’t use many CTAs, one or two are preferable.
    • Use different text formats -bold, italic, clickable text
    • Address receiver by name

    Take this to the bank. You just build yourself a good email list of familiar community of professionals and colleagues. Hope you find this helpful.  

  • Content Marketing
    Business Plan Template -How to Make a Plan

    Business Plan Template: How to Make a One-page Business Plan

    - by ObadeYemi

    Business plan template somehow finds its way into most frequently asked questions by Nigerians who are considering starting small business. I have an awesome piece of advice on how to make a business plan for such CEOs-to-be with this piece.  

    Instead of trying to sell a particular business plan template which everyone uses and reuses to you, I would rather share with you how to make a one-page business plan that is quite effective.

    If you can alter how you think about anything, you can do just about anything with it, if not absolutely everything you wish.

    After reading this, you should be able to make your own business plan template. So, let’s get to know what business plan is and is not, why newbie small business owners are so crazy about business plan template, how you can make you own unique business and some examples of  good business plan.

    What did I promise you? How to make a business plan template. It will be a one-page business plan and it will rock!

    What is a Business Plan?

    A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them.  It may also contain background information about the organization or team attempting to reach those goals.

    A business #plan is a formal statement of #business goals, reasons they are attainable, and plans for… Click To Tweet

    That’s what Wiki called it.

    There are many business plan definitions, but there is no point bothering you with too much talk. How you can effectively write one is what I care about at the moment.

    So, here we go!

    Business Plan Template -How to Make a One-page Business Plan

    Business Plan Template -How to Make a One-page Business Plan

    What Is  Business Plan Template?

    Business Plan Template is an off-the-shelf guide meant to help different business owners understand how to start a business, generate money and make the business sustainable over a period of time.

    Being a ready-made document, small business owners are expected to customize a business plan template into a proper business plan for their business.

    What is Business Plan Outline?

    At the heart of your business plan should be your Unique Value Proposition (USP). When you are clear on what will make your business unique, how to make a business plan will be a bit easier.

    Besides, I found these military principles of strategy mind-blowing and I want to share with you. I love the discipline and mission-driven approach the military use to handle things.

    Having said this, kindly permit me to compare a business plan with military strategy and these are seven military principles of strategy that your business plan should contain:

    • Objective
    • Offensive
    • Concentration
    • Economy
    • Flexibility
    • Surprise
    • Momentum

    Whichever approach you use to make your business plan, or any business plan template you decide to use for your business, check it to be sure that it aligns with these military principles of strategy.

    Business Plan Template -How to Make a One-page Business Plan

    Business Plan Template -How to Make a One-page Business Plan

    How to Make a Business Plan Template for Small Business?

    Step 1: Define Mission Statement for your small business. SImply put, what impact do you want to make on your customer’s life or business?

    Step 2: Outline your values as a business. What will your small business stand for, as an entity?

    Outline your values as a #business. What will your #smallbusiness stand for, as an entity? Click To Tweet

    Step 3: State clearly Unique Value Proposition for your small business. This is what will stand you out in the market. Among all available options, why should customers do business with you?

    Step 4: As briefly as possible, describe your primary target audience – ideal customer for your small business. This is when it becomes clear to you what your market size looks like. Do you have a buyer persona?

    Step 5: Come up with a marketing strategy. Marketing strategy for your small business should comprise your area of specialization, product differentiation, segmentation and concentration. How will you sell more of what you sell?

    Step 6: Layout your marketing mix. Map out how things will play out among these success factors of a small business -product, price, place, people, promotion, packaging, and positioning. How will you combine all these factors for a successful small business?

    Step 7: Study your market, study your competition. Competition should not dictate how you run your small business, but you cannot close your eyes at them as if they do not exist. Who are your direct or indirect competitors and how is your offer superior or inferior to theirs?

    Step 8: Do a detailed budget of how much will get your small business started and running  for at least 5 months. Do you need to pay some due, deposit some funds or buy certain technology to get started, how much?

    Step 9: Estimate your projected income till you break even. How much do you need to earn or how many units of service/product must you sell to keep your small business afloat before you start making profit?

    Step 10: Consider sources of funds for early stage of your small business and be blunt with yourself with this. In most cases, people get funds from family, friends, bootstrap or crowdsource funds until the small business can successfully scale, how would you handle this?

    Consider sources of funds for early stage of your #smallbusiness and be blunt with yourself with… Click To Tweet

    Step 11: Plan your distribution channel and workflow. Unless you want to buy your all your products by yourself, you should be clear on how to get them to the market at this point in time. Would you link up directly with retailers or make wholesalers to get the products off you and handle distribution, while you focus more on making great products?

    Step 12: Pen down the skills required to get out your dreams. This is where you plan your startup workforce. Be careful of random hires or cheap labour. Can you sell your dream small business to conspirators who will join you to realize them or you need some help?

    Step 13: Make a clear financial plan that comprises monthly projected income, running costs (expenses and salaries inclusive) and profit line. Assuming you are investor, after reading financial plan for your small, will you invest in it?

    Business Plan Template -How to Make a One-page Business Plan

    Business Plan Template -How to Make a One-page Business Plan

    Step 14: Set out action points for implement your business plan. What will you do now, today, tomorrow, next week, next month to get your small business running?

    Step 15: Check and then check again by going through every little details of your business plan to be sure you have fully dotted your i’s and crossed your t’s.

    How to Make a One-page Business Plan Template

    The 15 steps above on how to make a business plan is for detailed plan of action which you may go through once in a month, to remind yourself of why you started in the first place.

    But I have a rare piece of advice for you from a shark I respect a lot regarding entrepreneurship.

    Here is Patrick Bet-David advice on how to make a one-page business plan template. His one-page business plan does not replace the business plan you would arrive at by following the steps above.

    Rather Patrick Bet-David will teach you to write a business plan template comprising daily habits and goals that will move you a step closer to the small business of your dream

    Use the comment box below, let me know your yay and nay regarding how to make a business plan for small business. Maybe you believe business plan is even over-hyped, kindly clear me and other readers.

    Share with friends and fam too.  Thanks in advance for sharing.

  • Content Marketing
    Types of Entrepreneurs

    5 Types of Entrepreneurs and Their Personality Traits

    - by ObadeYemi

    Knowing types of entrepreneurs we have around is critical to success of every business owner because it helps you understand your style of leadership, that of other entrepreneurs  you have dealings with and how to handle relationships with them.

    These are 5 types of entrepreneurs based on personality traits found in animals that have been carefully studied over the years.

    Types of Entrepreneurs -Eagle

    Eagles fly with eagles. When eagles mix with other birds, they do so to find something to eat and then take off.  The altitude at which eagles fly makes it difficult for them to keep company of other birds.

    Eagle does not succumb to the size or strength of its prey. It always gives a fight to be able to win. Click To Tweet

    Eagles have strong vision. They see their prey from a very far distance, focus on it until they get it. Eagle’s body sits still while her head tilts side to side to observe what is happening around. They are very attentive.

    Eagles do not eat dead things. They may be flying at altitude as high as 10,000 feets, they can land on the ground as quick as possible to get their preys.

    Eagles test before they trust. They train their children to maturity. They retire until new feathers grow.

    5 Types of Entrepreneurs -eagle

    5 Types of Entrepreneurs -eagle

    Characteristics of Eagle Type of Entrepreneurs:

    • are fearless and face problems head on
    • are very focused and value clarity in what they do,
    • keep company of similar people,
    • are problem solvers and don’t give up their goals easily,
    • don’t sit around and grumble, rather happily take on challenges
    • test before they trust and build leaders out of others

    Eagle type of entrepreneurs are open to new ideas but do not fall for it easily. They always re-invent themselves, shed old feathers and come out better

    Types of Entrepreneurs -Horse

    Horse is very hard working and doesn’t mind being a servant. They are born with zeal and passion. They are being warm-hearted, enthusiastic, and positive.

    Horses make lots of friends because they are generous to others. They have interpersonal skills that can easily liven up their environment.

    Horses are typically lively and active. They run in broad areas without getting tired. They love independence and freedom. Male horses are romantic, and like to create surprises.

    Characteristics of Horse Type of Entrepreneurs

    • Are energetic and passionate,
    • Are Upright and aspirant
    • Are eloquent natural leaders.
    • Have insight into people’s mind
    • Respond sensibly to people

    Horse type of entrepreneurs have great work ethic. They are humble enough to serve their team members.  When they kick, it hurts badly. So, be careful not to hurt them.

    Horse type of #entrepreneurs often overspend, meaning they find it hard to save. Click To Tweet
    5 Types of Entrepreneurs -horse

    5 Types of Entrepreneurs -horse

    Horse type of entrepreneurs are rarely prepared for unexpected circumstances. Some of them cannot keep secrets, so be careful with what you share with them.

    Types of Entrepreneurs -Shark

    Sharks have skeletal system that is made of cartilage. This makes them more flexible than regular fish.

    Sharks breathe through a series of five to seven gill slits located on either side of their bodies. This is why they are super sensitive and can spot their blood of their preys from afar, together with their acute sense of smell.

    Sharks have multiple rows of teeth, they grow new set of teeth often as they lose teeth regularly.  They have many layers of scale on their skin which helps with movement and energy conservation.

    With different skin colours at upper and lower parts of the body, sharks are able to camouflage in order to deceive their preys inside the water.

    Sharks mature slowly, and reach reproductive age anywhere from 12 to 15 years.

    Characteristics of Shark Type of Entrepreneurs:

    • Are risk takers, identify and take new opportunities quickly
    • Are very aware of their environment
    • Have big or loud character
    • Like to dominate because of their big appetite
    • can overshadow everyone around
    • Are well socially-connected,
    • Relate with different people differently
    • Can be thick-skinned
    Shark type of #entrepreneurs try hard to get things at all costs. Click To Tweet

    Shark type of entrepreneurs can be desperate when they need something. All they care about is profit, nothing else. They care for you for as long as you help them make profit.

    5 Types of Entrepreneurs -shark

    5 Types of Entrepreneurs -shark

    Shark type of entrepreneurs care less about relationships, they want to make money and that is all that matters.

    They treat different people in different ways based on their perception of such person, so you want to study them carefully to be able to know how to relate with them.

    Types of Entrepreneurs -Rhino

    Rhinos grow up to 6 feet tall, weigh as much as 8,000 pounds; only elephants are bigger than them. They are cantankerous beasts that allow no animal or anything to stand in their way.

    There are Black rhinos, White rhinos, Sumatran rhinos, Javan rhinos, and Indian rhinos. They have lips and teeth that are strong enough to break down vegetation. They use their lips as if they were fingers, to grasp branches and twig.

    Rhinos wield their tusks as weapons to inflict deep, life-threatening wounds.

    Rhinos have thick grey skin which is wrinkled and almost entirely devoid of hair.  They have tendency to deposit their dungs in communal heaps, forming mounds up to twenty feet across and four feet high.

    Rhinos are mostly killed by poachers to get their highly-valued horns. Their horns are made of tubular fibers secreted from the skin of the nose and cemented together

    Characteristics of Rhino Type of Entrepreneurs

    • Brawny and self-assured
    • Don’t trust strangers and are always bulking up
    • Are strong and loyal
    • Can be very creative and romantic
    • Can be a  bad loser
    • Can be a persuasive smooth talker
    • Swear and curse in conversations
    • Are not particularly intelligent
    • Have charming character and are well-respected

    Rhino type of entrepreneurs put their heads down -typically stubborn. They pull down, break whatever stands in their way. They are not the type that fits into an environment or team.

    Rhino type of #entrepreneurs think of and present themselves as gentle and reasonable Click To Tweet.

    Rhino type of entrepreneurs act bullish periodically and gives them excuse that it is caused by the circumstance.

    Inability to curb their violent or overly aggressive attitude earns them bad public image but their friends love and understand them because they know them better.

    Rhino type of entrepreneurs prefer spending quiet time with their families or taking long walks with close friends. People who don’t know them well enough give them lot of space. They would rather stay in their comfort zone. They rarely go looking for trouble.  

    However, they can turn out to be a dangerous creatures with uncontrollable anger.

    5 Types of Entrepreneurs -rhino

    5 Types of Entrepreneurs -rhino

    Rhino type of entrepreneurs bully their ways to success, if they find reason to do so. Be careful with entrepreneurs who bully or blackmail people into doing things for them.

    You know any abusive boss? He/she may be a rhino!

    Types of Entrepreneurs -Monkey

    Monkeys are hairy animals with long, fur-covered tails and hands with thumbs. They kinda act silly most of the times!

    They have grasping tails that help them stay balanced when moving from branch to branch. They are rarely on the floor (of the the forest) as they are either jumping from one tree to another or clinging and swinging in between branches of trees.

    Monkeys have different body sizes, ranging from small to medium which helps them with leaping that they are known for. Those with big body sizes live on the ground though.

    Some monkeys have colorful patches of bare skin on their bodies. They mostly live in the jungle, love to eat fruits (banana preferably) and anything that smells good.

    Monkeys help and nurse each other when they are wounded. They hold each other’s hands and groom their offspring with affection.

    Characteristics of Monkey Type of Entrepreneurs

    • Are curious and adventurous
    • Are mischievous and intelligent
    • Are strong and swift
    • Are caring and helpful
    • Are cheerful and emotional
    • Are witty and smart
    • Are sneaky and can catch feelings
    • Are fast learners and crafty opportunists
    • Do enjoy being bad because it’s fun
    Monkey type of #entrepreneurs are sociable, they love to talk. It's easy to relate to them. Click To Tweet

    Monkey type of entrepreneurs do not settle quickly into relationships, because they are curious and alway jumping in and out. But, once they find someone to trust, they commit themselves as much as possible.

    Monkey type of entrepreneurs are the less serious type that procrastinate a lot. You sometime wonder within yourself how this type of entrepreneurs got money to start business or how they manage to survive in business.

    They are charismatic, fun-loving type of entrepreneurs who put up a show at every opportunity. It is easy to get distracted when working or doing business with such people, though they may manage to stay focused and keep going because it is their lifestyle.

    Monkey type of entrepreneurs do great in business. They keep fantastic relationships. It is not bad doing business with them, you only need to put on your guard so you don’t get carried away by their showmanship.  

    Chinese people believe that those who were born in 1932, 1944, 1956, 1968, 1980, 1992, 2004, 2016 are predominantly monkeys in behaviour.

    Check that entrepreneur’s date of birth (or your boss’) to be sure he/she is not a monkey. I’m not anyways. LOL!

    Hope you can identify what type of entrepreneur you or you can identify that your boss is, so you know how best to relate with him or her. More types of entrepreneur with their personality traits are coming. Fingers crossed!

  • Content Marketing

    SEO Tools for Small Business: Tips for Website to Show in Organic Search

    - by ObadeYemi

    SEO tools for small business abound on the Internet, choosing one that will tell you exactly why your website is not ranking is harder than hard itself.

    I have reviewed quite a bunch of websites with SEO tools but I will be using seositecheckup to reveal reasons why most business do not get seen in Google search at all in this piece.

    Google images are not the only reason your website is not showing in many more search results, but if you optimize your images for organic search, traffic to your website will turn a new leaf.  

    Among SEO tools that every small business owner should learn to use, seositecheckup is paramount because of how simple and straightforward it is.

    Yeah, keeping it simple and straightforward. KISSS?

    The PDF report that seositecheckup generates makes it classy to use, as you can easily use it to pitch client or tell stakeholders why SEO strategy deserves handsome investment at any point in time.

    After screening SEO tools to use for this review, I started looking over the Internet for a website that will be my scapegoat. Mike Horev’s iknowseo.ca came in handy.

    We shall see with our eyes why many small business websites do not show in search results. despite they contain information relevant to search terms.

    Inknowseo.ca renders effective SEO services to small businesses both in Canada and across the world. It makes a great case study because it truly represents the meaning of SEO as a website.

    This is it.

    Your darling SEO company can run their routine SEO services on your website and you won’t still be as visible as you should be in Google search. I am not saying they don’t know their onions.

    Many a SEO services provider miss this part, truth be told. Whose problem it is, I do not know. But I will show you the solution now. That’s what matters.

    First, do technical SEO audit of your website with seositecheckup or any other SEO tools. Why?

    The fear of technical SEO is the beginning of wisdom in Digital marketing. The lurking danger in not resolving technical SEO is that everything will look but the desired results won’t just come through.

    There will be less organic traffic, which means you have to keep paying to generate traffic. If a small business has to pay through the nose to consistently get more leads all year round, then there is real big trouble.

    How to do SEO, technical SEO audit precisely?

    SEO tools for small business -seositecheckup

    SEO tools for small business -seositecheckup

    Technical SEO audit report of your website is what you will get from this. The report will show why search engines do not display your website, or some particular pages in search results.

    If you Google search specifically what is on your website and your website does not show in search results, how do you feel? Hope not heartbroken.

    You can find and fix technical SEO problems making your website not to show in search results from now on.

    SEO Tools for Small Business: Title Tag and Meta Description Tag

    With Page Title Tag, you have 60-65 characters to pitch your web page to search engines. Click To Tweet

    Page Title Tag is a major ranking factor. Fill Title Tag for every web page on your website and ensure no two web pages have exactly the same content, to avoid confusing search engines.

    SEO tools for small business -Page Title Tag, Meta Description Tag

    SEO tools for small business -Page Title Tag, Meta Description Tag

    Meta Description Tag is used to further explain your Title Tag. Use this to summarize your USP in 165 characters.

    Meta Description is a not organic ranking factor in search results. But, it boosts click through rate (CTR), if optimized. Don’t what to write in here?

    Simply write why a prospect should do business with you. FULL STOP.

    SEO Tips on Page Title Tag and Meta Description Tag

    As seen in iknowseo.ca, here are tips to optimize Title Tag and Meta Description Tag:

    • Use preferred keyword in Title Tag, URL and Meta Description
    • Use major keyword at least once in Page Title
    • Re-use keyword in Meta Description alongside keyword suggestions or relevant terms
    • Homepage Title Tag and Meta Description should talk majorly about your website/business
    • Title Tag and Meta Description Tag for other web pages should be unique and optimized for keyword
    • Use Yoast SEO plugin to optimize Page Title and Meta Description

    SEO Tools for Small Business: Keyword Usage

    Keyword can be over-used and it does not determine ranking as much as it used to be. But search engines ascertain the relevance of a web page to search terms by considering frequently words used on a web page.

    To avoid penalty for keyword stuffing, re-use major keywords a few times alongside other keyword suggestions and relevant terms on page.

    SEO tools for small business -Onpage keyword usage

    SEO tools for small business -Onpage keyword usage

    SEO Tips on Keyword Usage

    As seen in iknowseo.ca, here are tips on keyword usage:

    • Combine different keyword types such as short tail, long tail and question keywords
    • Break content down into simple sentences in paragraphs
    • Use major keywords at least once in most paragraphs
    • Avoid trying to optimize for many keywords on a page

    SEO Tools for Small Business: Heading Tags

    Heading tags are used to explain the hierarchy of information contained in your content to search engines.

    Should you have examples, analogy, sub-categories and categories within your content, use heading tags to explain how you arrange them to search engines.

    SEO tools for small business -heading tag

    SEO tools for small business -heading tag

    SEO Tips on Heading Tags

    As seen in iknowseo.ca, here are tips on heading tags

    • Heading tags are from H1 to H6
    • H1 tag is mostly used for Title
    • H2 tag works best for first paragraph
    • If you use H3 for category, use H4 for sub category
    • Make sure heading tags align in descending or ascending order

    SEO Tools for Small Business: Robots.txt File and XML Sitemap

    SEO tools for small business -Robots.text file, Sitemap

    SEO tools for small business -Robots.text file, Sitemap

    Robots.txt is a file kept at the root of your website. It is used to explain sections of your website to different types of crawlers. It uses protocol called Robot Exclusion Standard to to crawlers to exclude your web server and other sections.

    Robots.txt can become a reason for your website not to show in search results if ‘User Agent’ is set to ‘Disallow’. Sometimes, coding mistakes like mis-use of * and / in the Robots.txt file.

    SEO Tips on Robots.txt file

    Check Robots.txt file with: ‘URL/robots.txt’

    SEO tools for small business -iknowseo.ca robots

    SEO tools for small business -iknowseo.ca robots

    XML Sitemap is meant to update search crawlers on new additions to your website Click To Tweet. Search crawlers easily navigate web pages referenced in a website XML SItemap.

    Your website will definitely show in search results if you have not yet created and submitted your XML Sitemap to Google. BUT, some important web pages may not get crawled and ranked.

    To avoid the risk in keeping some critical web pages from being crawled, indexed and displayed in search results, create, submit and always update your website XML Sitemap today.  

    SEO Tips on XML Sitemap

    Check XML Sitemap with ‘URL/sitemap.xml’

    SEO tools for small business -iknowseo.ca sitemap

    SEO tools for small business -iknowseo.ca sitemap

    SEO Tools for Small Business: Google Images

    Images are critical web content for driving organic ranking and traffic to a web page. Some keywords may prove literarily impossible for your website to rank for. But, if you optimize images on your web pages and within your content, you stand a good chance of ranking for such keywords via Google Images,

    Google Images is a dedicated web search algorithm for images Click To Tweet, in case you never know.

    SEO tools for small business -Google Images

    SEO tools for small business -Google Images

    SEO Tips on Google Images

    These are tips to optimize images for search:

    • Use Keyword in filename for saving image
    • Use keyword in image alt text within your CMS
    • Explain what image is about with Caption and Description

    These are few of technical SEO problems which prevent website or certain important web pages from showing in search results. If you could find and fix these SEO problems, you will definitely see improvement in organic traffic to your website.

    In case you need me to explain how to use one SEO tool or the other, please use the comment box below. I have a couple of SEO tools to explore like seositecheckup, so hang around for more insights into getting better ranking in organic search plus plenty traffic.

  • Content Marketing
    tips to get more website traffic 01

    More Website Traffic: 10 Sure Tips to Generate Massive traffic to Your Website

    - by ObadeYemi

    More website traffic is crucial to everything a business does -brand awareness, lead generation, audience engagement, sales, product launch and so on. Would it rather be nice to know effective ways you can generate more website traffic then?

    Trying to make more sales in this fast and furious era without making considerable effort to tap into your non-customer base is like riding a camel through the hole of the needle.

    And, how do you consistently get prospects into your marketing funnel without consistent flow of website traffic?

    You are about to learn effective strategy to drive more new web visitors who never heard of your business before to your website through various channels that are relatively cheaper.

    Great news, some of these tactics are FOC!  You can’t wait to get free massive website traffic, can you?

    How to Generate More Website Traffic?

    These are 10 tactics to generate more website traffic, details come shortly:

    • Optimize WordPress Publicize Tools
    • Improve your keyword research techniques
    • Use Traffic Generating Apps
    • Use PR sites to broadcast your posts/business activities
    • Guest posting
    • Backlink Building Campaign
    • Answer Questions on Quora
    • Email Marketing
    • Participate in Niche forums
    • Repurpose popular content into new format and share
    How to generate more website traffic -tips and hacks 01

    How to generate more website traffic -tips and hacks 01

    More Website Traffic -Optimize WordPress Publicize Tools

    WordPress Publicize Tools allow you to push content from your blog/website to social media audience. And, you won’t pay for using it. Just so you know.

    Thus, my first tactic for generating more website traffic for you is to distribute your posts across your social networks with WordPress Publicize feature. This will automatically tell your Twitter followers, Facebook friends, LinkedIn connections, as soon as you publish a new post.  

    Here is a detailed guide on how to generate more website traffic by using WordPress Publicize Tools.

    More Website Traffic-Improve your Keyword Research Techniques

    Everyone does keyword research. Everyone creates content based on keywords they research. But how many content creators get the desired volume of website traffic via keywords they have researched?

    Maybe a handful. Imma tell you why.

    Trying to get more website traffic via keyword solely because it has high volume of average monthly searches is like fetching water with basket. It takes so much time plus efforts but brings meagre results to the table.

    This is how to handle it.

    You need to filter your keyword suggestions further. You should consider the level of competition on the keyword, the Domain Authority of the website(s) currently ranking for it and if there are paid search campaigns on it.

    If you are trying to rank for keyword that a very high Domain Authority is already ranking for, not good is my remark. If the ranking website has moderate Domain Authority but no one pays to rank for this keyword at all, not so good is my remark.

    You need to find balance in keyword competition, ranking website’s Domain Authority and worth of the keyword.

    Learn how to generate more website traffic from selected keywords by doing Free SEO Analysis with Mozbar tool.

    More Website Traffic -Use Traffic-generating Apps

    There are Traffic Generator Applications that can bring more website traffic to your posts even when you are offline or doing some other things at work.

    What are traffic generating apps?

    Traffic-generating apps are bots using proxies to appear as though they come from around the world, to sophisticated traffic exchange systems powered by real people and real advertising.

    Apart from Traffic-generating bots that will run more website traffic to your blog like Usain, some content aggregator apps or websites accept content which they link to for people to read up.

    You could hook up with some of these content aggregator platforms to fetch yourself some beautiful website traffic. 

    How to generate more website traffic -trafic generator apps

    How to generate more website traffic -trafic generator apps

    These are Top 10 Traffic Generator Applications on the Web. Learn more about them and deploy them.

    More Website Traffic -Use PR sites to broadcast  posts/business activities

    To get more website traffic by using PR sites, four things are involved:

    • Create one-of-a-kind content driven by research, data or insights
    • Organize events, promotion or business activity to share with the world
    • Establish communication channel with bloggers, journalists and media  gurus
    • Provide mentions and backlinks to your website in your official press release

    I know every business does public relations, but you and I know how many of them are strategic enough with PR to be able to drive followup website traffic from official press releases.

    Now that many blogs operate as networks, if few of them re-publish your press release and you have armed it with mentions and back links, you will be in for some social media mentions and multiple link ups.

    Too much juice, too much sauce. Too much links, too much juice. (In YCee Omo Alhaji’s voice).

    Errrrm, Curata did a freaking list of awesome content promotion tools, some of them are PR Sites that can help you generate more website traffic. Check them out!

    More Website Traffic -Try Guest Posting

    Guest posting may not generate large volume of website traffic suddenly, but you can be sure to get targeted traffic which can turn into sales qualified leads faster than prospects from regular traffic sources.

    Why do I think guest posting brings targeted website traffic?

    If you are contributing to a popular website or blog in your industry, with backlinks and subtle brand mentions, you are putting your business in front of familiar audience.

    Those who visit authoritative platforms in industries want cutting-edge knowledge, they are mostly not novice. Thus, guest posting can serve as big bold billboard for your business.

    As you share your knowledge through guest posting, more people will know you. More people will pick interests in what you do. Some readers will actually connect with you and start following you online.

    Interesting partnership offers do come from guest posting too. So, ensure you put your best foot forward when creating content to contribute on authoritative platforms in your industry.

    How to generate more website traffic -guest posting

    How to generate more website traffic -guest posting

    And, don’t forget to negotiate for back links in your guest posts. One or two backlinks to your website won’t hurt both parties; being there, done that!

    More Website Traffic -Do Back Link Building Campaign

    Getting more website traffic via back link building is different from guest posting. It is different from using PR sites. This is a deliberate marketing campaign through which you prospect and get relevant websites to link to yours.

    Backlink building outreach is a marketing campaign on its own, it is an art. It requires time, expertise and money (at times) to achieve great results.

    Getting more website traffic from backlink building is worth all the investment though, especially if you get onto relevant websites that will direct qualified leads to you.

    Regarding  backlink building campaign and how it impacts on your website, let me give you one for the road here. This is very brief but insightful.

    Link building involves prospecting new back link sources -maybe sites already linking to competitors, creating content relevant to these link sources, reaching out to these link sources, asking them to loan you a link please!

    Sounds pretty simple, right?

    But, you need to research, plan, pitch and follow up in reality.

    More Website Traffic -Answer Questions on Quora

    Quora, oh Quora, my dearest Quora!

    How much links you have given me, my dearest Quora!

    How much exposure you have given me, my dearest Quora!

    How much of a problem solver you made me, dearest Quora!

    This sums it up for getting more website traffic by answering questions on Quora. People who search Quora for solutions have genuine need for such knowledge.

    Nobody wants to sound stupid, but they can get more personalised answers to their worries than regular how-to blog posts. So, when you find questions related to your business on Quora, answer painstakingly.

    You can research Quora questions to form content topics, it is worth the effort. It is even more than worth it because after publishing the content, you have audience waiting to devour your blog post, so far it adds value.

    How to generate more website traffic -Quora question

    How to generate more website traffic -Quora question

    Do you know you can blog on Quora?

    I won’t say too much. I am heading to Quora now, right now, to search for questions on getting more website traffic. I will answer all the questions and link back to this post.

    That’s the code!

    More Website Traffic -Do Email Marketing Right

    You can get more website traffic by doing email marketing the effective way. I didn’t write do email marketing. I wrote, DO EMAIL MARKETING RIGHT.

    And I mean it. Please, do not spam people in the name of getting more website traffic. It is not nice.

    Email marketing has been over killed in billions of blog posts by those who are good at it and those who know email too much to learn how it is done effectively. I won’t join the ‘best way to do email marketing’ bandwagon anyways.

    More Website Traffic? Participate in Niche Forums

    Participating in niche forums in order to generate more website traffic is similar to guest posting. But, it is quite unique in its own right.

    Niche forums are open to more contributors, though over time some members of the community become super users, based on their contributions and how other members engage with them.

    In Niche forums , you do not go empty-handed if you really want reasonable amount of relevant website traffic. You should add meaningfully to conversations going on the threads. Ask brilliant questions and provide solutions when you can.

    The more you participate and gain forum members’ respect, the more attention they give to content you post there. Of course, you don’t want to post content into active niche forums without mentioning your brand and linking back to your website.

    More Website Traffic? Repurpose Popular Content into New Format and Share

    I know a couple of ways you can use to get more website traffic by repurposing your content or other people’s content. But I will share only one here and now.

    Just one? Yes. I’m in my house, coman beat me!

    You can re-purpose other people’s content and share with them in exchange for mention or back links.

    How to generate more website traffic -repurpose content

    How to generate more website traffic -repurpose content

    This is how it works.

    Assuming you come across a blog post many people are engaging with. If you can find how to tie the popular blog post to your business, product or previous blog post, use the information on that popular content in new format and share with original owner.

    You can re-purpose a blog post into infographics or video. You can even do a podcast inspired by that blog post you read. This popular content already have audience -it became popular because people engaged with it. Right?

    Re-creating the same content into richer funkier format, will give you access to this audience. Seek necessary permission to reuse another person’s intellectual property so you don’t get into trouble in the name of getting more website traffic.

    Hope you find these 10 ways to get more website traffic helpful. Wishing you more website traffic, more leads, more sales and more profit, today and forever. Amen!