How to start a blog was thoroughly dealt with in one of my recent posts. But, most of the questions I came across thereafter was why should a businesses invest in blogging.
Ordinarily, business blog is a marketing asset, just like company social media pages. Making a business owner to accept to start a blog has not that being that ordinary though.
This is why I decided to follow up the how to start a blog for small business in Nigeria post with this; answer all possible questions regarding what a business will gain from blogging consistently.
What makes blog different from website?
A blog is a journal on the internet or your online diary which you frequently update to keep your audience up to date about you or your business. While a website is a collection of web pages or documents which are accessible via the internet.
Only e-commerce websites and a few transactional websites get frequent updates with fresh content while many other businesses leave their webiste to become mere online brochure.
Yet, these dormant websites need leads and new businesses from online users. What an irony?
If your website is optimized for search, your meta tags, image alt text, inbound and internal links are intact, you have a wonderful traffic-generating website. #wehdonesir!
Let’s flip the script and reason like a prospect for a moment…
You have a burning issue to solve. You Google and find a website that sells what solves the problem or offers services that can resolve the issue. Clicking through to the website, you find out more about the organization on their website.
You take their contact details and plan to reach them later. To be honest, you have an idea of who can solve the problem already but there is so much uncertainty as to how that problem is actually going to be solved.
What small business blog offers prospects?
Over time, a blog is supposed to address issues, answer questions common to the industry, support or criticize school of thoughts on matters arising.
In order to give prospects reasons to contact you immediately, you must have, through your blog posts, identified problem(s), provided perspectives to his situation, proffered solution to his problem and positioned your business to effectively tackle the problem.
Your company website introduces your business to the world as a problem solver. It is a consistent blog that helps the world start solving their problems even before they get in touch with you.
Why you need to know how to start a blog?
Whatever form of value you offer, using blog to explain your processes, share your success stories, take a stranger through how you have solved similar problems is not impossible.
One thing is certain, every business that has a product to sell has a story to tell.
Blogging is one effective means of telling your story as a business. When you run promos both online and offline directing prospects to your website, it is a vibrant blog that can make first-time visitors come again after the first encounter.
What can small business blog about?
- explain your product design processes
- answer ‘FAQ’ questions about your product
- provide interactive guide to how best your product works
So many milestones can be achieved small business blog. But, please, don’t use it to blow your honorable trumpet. A blog that is too salesy get boring quickly.
How will blog benefit small business?
- Customer satisfaction and retention
- Brand awareness
- Direct sales
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It may interest you to know that your entire buyer’s journey can be summarized into a blog post.
How to capture buyer’s journey with small business blog?
Use links within the blog post to direct readers to landing page, product pages or other pages
where they can take profitable action.
A blog post could contain text, images, links and a video. While the plain text addresses a particular topic that the blog post is about, you can embed internal links that lead a reader through the conversion process in clickable texts.
Besides text and links, well-crafted images (with Alt text and descriptive caption) can help buttress your topic.
Use Images within the blog post to break down seemingly complex process your customers might have complained about in their feedback
Such instructive blog post can come in handy when your online customer service rep needs a bullet-point to support his/her response to customers’ complaint. Your rep could forward the link or refer the customer to read further.
Use Video to engage prospects.
There is practically nothing any business does that video cannot be used to demonstrate. A video can be used to explain an offer, your CEO could address customers using video on your blog post.
Customers’ experiences can be made into series of short videos. Think of everything you can do to attract and retain customers, a short –less than 15mins max- video will blow your mind in terms of engagement.
What are the roles of blogging in marketing?
This bothers on the content strategy for your blog. Of course, you do not want to wake up
tomorrow morning a blogger for your business without clear, concrete, sustainable plan for research,
development, distribution and promotion of your blog.
As you choose topics, titles prior to blog content development, have at the back of your mind which of your buyer personas that particular blog post is meant for.
Also take into consideration, what stage of the purchase funnel the buyer personas are before
developing the content of your blog post.
You don’t want to target everybody and you don’t want to address more than a particular topic
per blog post.
A blog post could be aimed at attracting strangers to your business, convert new visitors to leads, closing leads to customers or delighting existing customers so they
become promoters of your business.
To attract strangers, your blog post should identify and explain a particular problem. To convert a visitor to a lead, you could blog about an offer while you place a call-to-action for that offer or similar offer in a conspicuous place of the web page.
To close leads into customers, your blog post should position your product or service as the solution to the problem already identified and explained.
Some copy-writing plus appraisal of your offers is allowed here, but be careful not to over-do it.
For customer delight, you could blog about how your brand makes life better for customers. You could address after-sale complaints made via such blog posts. Customers’ suggestions could be the center of blog posts like these as well.
By sincerely putting yourself in your existing customers’ shoes, you definitely will know what to blog about that will promote customer loyalty.
Whose duty should blogging be in my organization?
Much as everyone in your organization may not be good writers, everyone is eligible to make contribution
to a successful business blog.
After you have outlined topics relevant to your purpose, every prospective contributor to your blog content should be guided your blog content mission statement.
It is advisable to have someone or a team dedicated to developing content, distributing and promoting your business blog.
This brings some sense of responsibility. Though, content development should not be limited to this person or team. The reason is that the idea some people within your organization will give towards your blog content could be amazing.
Everyone who interacts with customers, whether in sales, marketing or customer service, should be encouraged to contribute towards your blog. It could be what a customer confide in them or what trend they notice in consumers’ behavior that would trigger your hit blog of all time.
Everyone can’t blog for your business, but everyone has the potential to make meaningful impact on your blog as a stakeholder.
Hope you found one or two reasons why you need to learn how to start a blog today.
Knowing types of entrepreneurs we have around is critical to success of every business owner because it helps you understand your style of leadership, that of other entrepreneurs you have dealings with and how to handle relationships with them.
These are 5 types of entrepreneurs based on personality traits found in animals that have been carefully studied over the years.
Types of Entrepreneurs -Eagle
Eagles fly with eagles. When eagles mix with other birds, they do so to find something to eat and then take off. The altitude at which eagles fly makes it difficult for them to keep company of other birds.Eagle does not succumb to the size or strength of its prey. It always gives a fight to be able to win. Click To Tweet
Eagles have strong vision. They see their prey from a very far distance, focus on it until they get it. Eagle’s body sits still while her head tilts side to side to observe what is happening around. They are very attentive.
Eagles do not eat dead things. They may be flying at altitude as high as 10,000 feets, they can land on the ground as quick as possible to get their preys.
Eagles test before they trust. They train their children to maturity. They retire until new feathers grow.
Characteristics of Eagle Type of Entrepreneurs:
- are fearless and face problems head on
- are very focused and value clarity in what they do,
- keep company of similar people,
- are problem solvers and don’t give up their goals easily,
- don’t sit around and grumble, rather happily take on challenges
- test before they trust and build leaders out of others
Eagle type of entrepreneurs are open to new ideas but do not fall for it easily. They always re-invent themselves, shed old feathers and come out better
Types of Entrepreneurs -Horse
Horse is very hard working and doesn’t mind being a servant. They are born with zeal and passion. They are being warm-hearted, enthusiastic, and positive.
Horses make lots of friends because they are generous to others. They have interpersonal skills that can easily liven up their environment.
Horses are typically lively and active. They run in broad areas without getting tired. They love independence and freedom. Male horses are romantic, and like to create surprises.
Characteristics of Horse Type of Entrepreneurs
- Are energetic and passionate,
- Are Upright and aspirant
- Are eloquent natural leaders.
- Have insight into people’s mind
- Respond sensibly to people
Horse type of entrepreneurs have great work ethic. They are humble enough to serve their team members. When they kick, it hurts badly. So, be careful not to hurt them.Horse type of #entrepreneurs often overspend, meaning they find it hard to save. Click To Tweet
Horse type of entrepreneurs are rarely prepared for unexpected circumstances. Some of them cannot keep secrets, so be careful with what you share with them.
Types of Entrepreneurs -Shark
Sharks have skeletal system that is made of cartilage. This makes them more flexible than regular fish.
Sharks breathe through a series of five to seven gill slits located on either side of their bodies. This is why they are super sensitive and can spot their blood of their preys from afar, together with their acute sense of smell.
Sharks have multiple rows of teeth, they grow new set of teeth often as they lose teeth regularly. They have many layers of scale on their skin which helps with movement and energy conservation.
With different skin colours at upper and lower parts of the body, sharks are able to camouflage in order to deceive their preys inside the water.
Sharks mature slowly, and reach reproductive age anywhere from 12 to 15 years.
Characteristics of Shark Type of Entrepreneurs:
- Are risk takers, identify and take new opportunities quickly
- Are very aware of their environment
- Have big or loud character
- Like to dominate because of their big appetite
- can overshadow everyone around
- Are well socially-connected,
- Relate with different people differently
- Can be thick-skinned
Shark type of entrepreneurs can be desperate when they need something. All they care about is profit, nothing else. They care for you for as long as you help them make profit.
Shark type of entrepreneurs care less about relationships, they want to make money and that is all that matters.
They treat different people in different ways based on their perception of such person, so you want to study them carefully to be able to know how to relate with them.
Types of Entrepreneurs -Rhino
Rhinos grow up to 6 feet tall, weigh as much as 8,000 pounds; only elephants are bigger than them. They are cantankerous beasts that allow no animal or anything to stand in their way.
There are Black rhinos, White rhinos, Sumatran rhinos, Javan rhinos, and Indian rhinos. They have lips and teeth that are strong enough to break down vegetation. They use their lips as if they were fingers, to grasp branches and twig.
Rhinos wield their tusks as weapons to inflict deep, life-threatening wounds.
Rhinos have thick grey skin which is wrinkled and almost entirely devoid of hair. They have tendency to deposit their dungs in communal heaps, forming mounds up to twenty feet across and four feet high.
Rhinos are mostly killed by poachers to get their highly-valued horns. Their horns are made of tubular fibers secreted from the skin of the nose and cemented together
Characteristics of Rhino Type of Entrepreneurs
- Brawny and self-assured
- Don’t trust strangers and are always bulking up
- Are strong and loyal
- Can be very creative and romantic
- Can be a bad loser
- Can be a persuasive smooth talker
- Swear and curse in conversations
- Are not particularly intelligent
- Have charming character and are well-respected
Rhino type of entrepreneurs put their heads down -typically stubborn. They pull down, break whatever stands in their way. They are not the type that fits into an environment or team.
Rhino type of entrepreneurs act bullish periodically and gives them excuse that it is caused by the circumstance.
Inability to curb their violent or overly aggressive attitude earns them bad public image but their friends love and understand them because they know them better.
Rhino type of entrepreneurs prefer spending quiet time with their families or taking long walks with close friends. People who don’t know them well enough give them lot of space. They would rather stay in their comfort zone. They rarely go looking for trouble.
However, they can turn out to be a dangerous creatures with uncontrollable anger.
Rhino type of entrepreneurs bully their ways to success, if they find reason to do so. Be careful with entrepreneurs who bully or blackmail people into doing things for them.
You know any abusive boss? He/she may be a rhino!
Types of Entrepreneurs -Monkey
Monkeys are hairy animals with long, fur-covered tails and hands with thumbs. They kinda act silly most of the times!
They have grasping tails that help them stay balanced when moving from branch to branch. They are rarely on the floor (of the the forest) as they are either jumping from one tree to another or clinging and swinging in between branches of trees.
Monkeys have different body sizes, ranging from small to medium which helps them with leaping that they are known for. Those with big body sizes live on the ground though.
Some monkeys have colorful patches of bare skin on their bodies. They mostly live in the jungle, love to eat fruits (banana preferably) and anything that smells good.
Monkeys help and nurse each other when they are wounded. They hold each other’s hands and groom their offspring with affection.
Characteristics of Monkey Type of Entrepreneurs
- Are curious and adventurous
- Are mischievous and intelligent
- Are strong and swift
- Are caring and helpful
- Are cheerful and emotional
- Are witty and smart
- Are sneaky and can catch feelings
- Are fast learners and crafty opportunists
- Do enjoy being bad because it’s fun
Monkey type of entrepreneurs do not settle quickly into relationships, because they are curious and alway jumping in and out. But, once they find someone to trust, they commit themselves as much as possible.
Monkey type of entrepreneurs are the less serious type that procrastinate a lot. You sometime wonder within yourself how this type of entrepreneurs got money to start business or how they manage to survive in business.
They are charismatic, fun-loving type of entrepreneurs who put up a show at every opportunity. It is easy to get distracted when working or doing business with such people, though they may manage to stay focused and keep going because it is their lifestyle.
Monkey type of entrepreneurs do great in business. They keep fantastic relationships. It is not bad doing business with them, you only need to put on your guard so you don’t get carried away by their showmanship.
Chinese people believe that those who were born in 1932, 1944, 1956, 1968, 1980, 1992, 2004, 2016 are predominantly monkeys in behaviour.
Check that entrepreneur’s date of birth (or your boss’) to be sure he/she is not a monkey. I’m not anyways. LOL!
Hope you can identify what type of entrepreneur you or you can identify that your boss is, so you know how best to relate with him or her. More types of entrepreneur with their personality traits are coming. Fingers crossed!