Eden Existence, a Nigeria-essentially based startup digitising house carrier for homes across Africa, has raised a seed round of $1.4 million to ramp up extra market portion, bringing its total investment to $2 million.
The investment round used to be led by LocalGlobe with participation from Africa-focused VCs, Future Africa, Samurai Incubate, Village Worldwide, Rising Tide Africa and Enza Capital.
Eden Existence used to be founded in 2019 by three ex-Andela staffers, Nadayar Enegesi, Prosper Otemuyiwa and Silm Momoh, on a $600,000 pre-seed round from friends and household, to condo millennials and Gen Zs who are too busy to juggle condo chores with their jobs, severely these in the tech condo.
In line with Enegesi, Eden Existence’s CEO, who relocated from Canada to co-found Andela, Eden Existence used to be founded to aid give a in discovering to other people’s lives at the same time as they wrestle with stressful Lagos realities. Enagasi himself, who on the entire had prolonged hours of work, had a frustrating ride hiring other people to lift care of his house.
“It used to be complex at the origin discovering trained these that may maybe maybe take care of condo chores properly,” he told TechCabal in an interview. So he and his co-founders constructed Eden Existence now no longer simplest to aid other people arrange their condo chores but employ successfully-vetted and successfully-trained consultants in doing that.
Currently, the Eden Existence app enables users to outsource their laundry, condo cleaning and meal supply to the vetted consultants, called “gardeners”.
Fine assurance is valuable
Fine assurance is a big challenge in house carrier supply. Enegasi said Eden Existence’s advantageous assurance processes are successfully documented for all their verticals: for food, customers must silent come by toothsome, healthy food that is on-time; for laundry, customers’ dresses must silent be dazzling and brought to them in 48 hours with integrity; for cleaning, customers’ residing spaces must silent be cleaned and organized to taste.
Eden Existence’s platform enables its users to continuously give feedback on all points of its products and providers. They then employ the records to bring together preferences for his or her customers and supply them suggestions that rightly aid their varied feedback.
Eden’s users pay an average subscription of ₦42,000 ($100) month-to-month to either come by correct of entry to a every day food supply blueprint, weekly cleaning or bi-weekly laundry blueprint. Eden Existence reportedly has over 600 users with a 92% month-to-month retention charge and over 70% of fresh users onboarded by process of referrals. The company said it has delivered over 60,000 products and providers since its open.
The startup said this can employ the fresh capital to make and scale its in-condo abilities and say and expand its crew.
This seed funding will gasoline Eden’s vertical integration approach as it plans to possess and arrange its entire supply chain and produce its products and providers with out the need for third-occasion providers. The startup desires to have physical products and providers where chefs prepare meals, laundry is processed instant and cleaners score training to come by a excessive-advantageous carrier.
Talking on their investment in Eden Existence, Remus Brett, LocalGlobe general accomplice, said: “We fell in take care of with Eden Existence’s imaginative and prescient for the capability ahead for house products and providers in Africa. The combo of this advantage with a core crew who has confirmed ride constructing African tech to unrivalled stages sets Eden Existence on a thrilling direction of increase.”
On the topic of expansion, Enegasi said they’ve been getting a good deal of requests from cities across Africa—Nairobi, Cape City, Tel Aviv, Cairo, and even Sokoto that’s in northernmost Nigeria. He nonetheless said that the startup will continue to scale in Lagos, the nation’s most populous city, for now.
“Staunch now, our focal level is appropriate making this work in actuality smoothly in Lagos. Lagos is a extraordinarily complex city to operate in,” Enegasi said. “So we’re studying loads, and as our platform positive aspects extra resilience and maturity, we can focus on what’s next.”