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Elo Umeh on what it takes to make a successful acquisition

Elo Umeh on what it takes to make a successful acquisition
July 15, 2021 ObadeYemi

In 2016, Nigerian-basically based fully enterprise marketing and marketing skills firm, Terragon bought Alcatel Lucent’s cell marketing property across 16 francophone African countries. That acquisition didn’t meet Terragon’s expectations.

“16 markets in francophone Africa had been going to give us 60 million profiles, whereas a prior take care of MTN Nigeria was going to give a linked quantity.” Elo Umeh, Terragon’s CEO acknowledged all the way by a TechCabal Reside match on June 4th.

A shared vision makes the whole distinction

By the 2d time Terragon determined to manufacture an acquisition, they’d partnered with their target firm for roughly 18 months. Terragon workers and management group contributors made several visits to the target firm in India to envision that there was a cultural fit.  These journeys and the 18-month partnership, had been pivotal to the success of the Bizense acquisition. Bizense is a Singapore-basically based fully cell marketing and marketing firm with an converse of work in India. Terragon bought the firm in 2018.

From these experiences, Umeh is satisfied that the dimensions of the opportunity is the principle thing to take hold of into consideration when seeking to conclude an acquisition deal. Determining the route the market is headed in the direction of can assist companies fabricate a honest resolution.

The importance of institutional backing in pulling off the acquisition was certain:  it is one the factors that influences the live consequence of an acquisition. Terragon had closed a Series A funding spherical honest earlier than securing the deal.

“Our sequence A raise played the biggest unbiased in this acquisition, it brought about a market signal that we had been optimistic of pulling this off,” Umeh acknowledged.

Sustain Building, the returns will attain

Umeh shared some advice about what it takes to race a a hit substitute and raise a a hit Series A spherical. He acknowledged that entrepreneurs must refine their competitive earnings at every stage of their substitute, discover about the dimensions of the market, take hold of into consideration group evolution, scalability, invent an exit approach, and take into accout that folks are key to the success of any skills firm.  

To deepen the tech industry across the continent,  African agencies must continue the consume of skills to disrupt existing areas. 

Peek the corpulent conversation right here.

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