Facebook Actuality Labs has appointed Abbott Mead Vickers BBDO as UK artistic agency for Portal, Facebook’s vary of tidy shows and video calling gadgets, following a competitive overview inch straight away by Facebook.
Portal in the UK most no longer too long ago labored with AMV’s fellow Omnicom agency TBWALondon, which turned into once awarded projects rate £13.5m closing year on legend of the TBWA network’s relationship with Facebook Actuality Labs, which continues. A spokeswoman for TBWALondon talked about it had declined to rob phase on this pitch.
TBWALondon’s work integrated “Rugby preserve”, launched shortly previous to Mother’s Day in February this year, and a Christmas marketing campaign starring Ian Wright.
Aaron Hoffman, head of world marketing at Facebook Actuality Labs, talked about: “The AMV BBDO group if truth be told impressed us with their strategic thinking and the tempo at which they tuned into the opportunities ahead.”
The win is welcome news for AMV, which has persevered a irritating year on the enterprise front, losing a string of customers along with BT, Walkers, Quaker and Virgin Atlantic, and never too long ago parting programs with chief executive Sarah Douglas.
No subject this, the shop has persevered to rack up a immense haul of artistic accolades, along with global agency of the festival at Cannes Lions closing month after bagging a monumental five Grands Prix, four of that were for its Bodyform/Libresse marketing campaign “#WombStories”.
Saatchi & Saatchi’s Sam Hawkey has been appointed as Douglas’s change and is anticipated to obtain the characteristic in the autumn.