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How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform

How to Use Medium: A Beginner’s Guide to Writing, Publishing & Promoting on the Platform
August 8, 2021 ObadeYemi

What originate the White Dwelling, Sports activities Illustrated, and my cousin Jimmy all like on the total?

They all post snarl material on Medium.

For the White Dwelling, that snarl material involves Declare of the Union addresses and coverage bulletins. Sports activities Illustrated, within the interim, manages a sports news e-newsletter known as The Cauldron. My cousin Jimmy? He publishes an ongoing assortment on developed cat grooming tactics.

And that, my chums, is Medium in microcosm.

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What is Medium?

Medium is a social publishing platform that’s open to all and home to a diverse array of tales, tips, and views. Anybody can even be a person contributor, and standard topics on Medium vary from psychological health to social media, and from world affairs and trending news to productiveness hacks. 

As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012:

“Medium is now no longer about who you would perhaps perchance well be or whom you realize, however about what you must direct.”

To help emphasize the importance of what it’s you are asserting, the total obtain of Medium is minimalistic, featuring hundreds white feature and restricted formatting alternatives. Are searching to change the header typeface to Comic Sans? You may perchance well now no longer. Medium obtained’t allow for such atrocities of obtain.

But that’s steady thought to be one of many microscopic nuances that consist of the territory for Medium users. In truth, would perhaps perchance like to you are steady getting started on the platform, there’s an good amount to study earlier than you hit post. Let’s obtain into it …

Writing for Medium

Anybody who has a Medium story can write for Medium — there’s no longer any varied vetting route of fervent. To obtain started, merely stamp up for a free Medium story (or upgrade to the tubby $5/month membership for unlimited obtain entry to), and also you’re ready to commence up writing from there.

Nevertheless, your post desires to follow Medium’s snarl material pointers and guidelines. For occasion, you would perhaps perchance well’t promote controversial or outrageous snarl material to your Medium story. You may perchance well now no longer facilitate procuring or selling social media interactions, together with off-platform. And also you would perhaps perchance well’t post something else thought to be net online affiliate advertising and marketing and marketing snarl material. 

For the tubby list of guidelines in regards to snarl material, engage a glimpse at this post on Medium Principles

As a marketer, Medium gifts an alternative for you to attain a brand original viewers along with your snarl material. The platform is geared toward sharing longer-obtain, more neatly-thought-out snarl material. (But pointless to direct, given the open-to-all nature of Medium, that’s now no longer the particular model of snarl material you receive there.)

Whether you are having a glimpse into Medium for its publishing capabilities otherwise you merely are searching to study more about the platform earlier than you arrange an story and commence up exploring, you would perhaps perchance well honest like got come to the upright assign.

Pointers on how to Spend Medium

Getting Started With Medium

1. Increasing an Epic

While or now no longer it’s upright that any person can check Medium snarl material (regardless of whether or now no longer they like a Medium story), in instruct to post and work on the side of folks on the platform, or now no longer it will be well-known to love an story and be logged in.

Fortunately, you would perhaps perchance well abolish an story in now no longer as a lot as a minute by going to Medium.com and clicking the “Initiate” button within the center of the rating page (or the “Register / Register” link on the tip of the rating page). From there you would perhaps perchance like three varied stamp-up alternatives to plan shut from: Google, Facebook, and electronic mail.

Join Medium sign-up pageMy advice: Register for Medium the utilize of Facebook. That means all of your existing connections from Facebook who’re on Medium will automatically be following your story once or now no longer it’s created. This saves you the advise of having to invent up a brand original viewers solely from scratch.

No matter the choice you amble with to commence up, you would perhaps perchance well constantly link your Twitter or Facebook to your Medium story later by potential of the “Connections” tab within the Settings menu:

Connecting your Medium account to social pages

The Settings menu is additionally the assign you would perhaps perchance well replace your username/profile net page URL. While you stamp up with Twitter, your profile net page URL, by default, will be medium.com/@YourTwitterHandle. But you are free to change it. From the Settings menu you would perhaps perchance well additionally administration what electronic mail notifications you receive from Medium. (You may perchance well discover about what triggers these notifications within the sections to say.)

The assorted major issues to examine in mind when it involves setup? Along side a profile photo and writing up a short (160-personality max) bio to your Medium profile net page. (Exhibit: While you stamp up the utilize of Twitter, your Twitter profile photo and bio will be automatically synced to your Medium story.)

2. Following People, Publications, & Tags

With a Twitter feed, the snarl material that’s surfaced comes basically from the accounts of the folks and organizations you say.

With a Medium feed, the snarl material that’s surfaced comes now no longer good from the accounts of the folks and organizations you say, however additionally from the publications and tags you say. What’s more, would perhaps perchance like to you look snarl material on Medium, folks, publications, and tags all demonstrate up within the consequences.

Searching Medium by relevant tags

Medium publications are collections of tales basically based entirely around a overall theme. Anybody can abolish them — yourself included — and the potential they work is kind of easy.

As the creator of a e-newsletter, you are an editor by default, which potential you just like the skill to a) add writers to your e-newsletter, b) edit and post the tales which are submitted by your writers, and c) evaluate the metrics for all the tales which are phase of your e-newsletter. As the e-newsletter’s creator, you would perhaps perchance additionally just like the skill to nominate original editors (to permit them to originate all of that stuff I steady talked about).

Now, on to tags.

Tags are obtain of devour the hashtags of the Medium ecosystem. While you post a story on Medium, you obtain the choice to add as a lot as 3 tags, which seem on the bottom of your story. Clicking a mark brings you to a net page the assign you would perhaps perchance well like about more tales with the identical mark, to boot to a couple solutions for various tags you would perhaps perchance well be attracted to.

The major benefit of following tags is that it will help personalize your Medium expertise. Reasonably than surfacing snarl material basically based entirely solely to your social graph (i.e., the folks/publications you say), Medium makes utilize of tags to ground snarl material that’s basically based entirely to your explicit interests as neatly. For example, would perhaps perchance like to you are into baseball, you would perhaps perchance well say the “baseball” mark. Into “exiguous fluffy dog breeds”? Yep, there’s a mark for that (granted good one story has been printed beneath it).

To this point on this introduction to Medium, we like acted largely as passive observers. Now we like arrange an story, and started following some accounts, publications, and tags. Within the next portion, we are going to dive into the more interactive aspects of Medium.

Pointers on how to Have interaction With Medium Allege

3. Recommend, share and bookmark snarl material.

The “Recommend” is the “Admire” of the Medium world. It be a model to demonstrate you that you just fancy the snarl material that any individual has shared.

When studying a story on Medium, there are two places the assign you would perhaps perchance well indicate it: At the bottom of the particular story, the assign you like about the clapping hand image …

Clapping or responding to a Medium post

Or on the nav bar that appears on the left of the video display would perhaps perchance like to you scroll by a story …

Clapping or responding to Medium on the left side of the page

In both case, you would perhaps perchance deserve to click on on the clapping hand icon you like about to indicate a story. As soon as clicked, the arms will change from an outline to solid inexperienced. To survey the tubby list of folks who’ve suggested a story, you would perhaps perchance well click on on that microscopic quantity you like about next to the center. (Exhibit: You may perchance well clap as a lot as 50 times per post, and also you would perhaps perchance well clap for as many posts as you devour to love.)

While you indicate a story, the creator, by default, will receive an electronic mail notification. (But that’s something you would perhaps perchance well administration in Settings). The more recommends a story receives, the more most likely it will be to obtain shared throughout the Medium community. Tales that receive the most recommends within a given length of time obtain featured on Medium’s “Prime tales” net page.

Within the identical two locations the assign you would perhaps perchance well indicate a story, you would perhaps perchance well additionally share that story to Twitter or Facebook (by clicking thought to be one of many social icons), and also you would perhaps perchance well bookmark the story for later studying by clicking the bookmark icon (which turns solid once clicked).

Social icons to share a Medium post at bottom of the page

Whenever you bookmark a story, it will seem to your “Lists” net page, which you would perhaps perchance well obtain entry to from Medium’s homepage on the bookmark icon: 

The Lists page where you can find Medium posts you've bookmarked

4. Spotlight explicit words.

Moreover to recommending, sharing, and bookmarking Medium tales, you would perhaps perchance well unlock a second degree of interaction by deciding on a portion of textual snarl material along with your cursor. Whenever you would perhaps perchance well honest like got highlighted some textual snarl material, a pop-up menu will seem that affords you four alternatives:

highlighting text on Medium

  1. Spotlight: Clicking the highlighter icon (pencil image) will save a inexperienced spotlight throughout the textual snarl material you would perhaps perchance well honest like got selected, which is viewed to your Medium followers. By default, a story’s creator will receive a notification when a portion of that story is highlighted.
  2. Response:  Clicking the speech bubble icon can help you write a response to the story you are studying. The portion of textual snarl material you would perhaps perchance well honest like got highlighted will seem on the tip of your response. (Extra on responses in a second!)
  3. Text Shot:  Clicking the Twitter icon will generate a “Text Shot,” which is a tweet that automatically pulls within the textual snarl material you would perhaps perchance well honest like got highlighted as a screenshot.
  4. Deepest Exhibit:  Clicking the lock icon can help you ship the creator of the story a non-public point to. (Exhibit: This functionality can even be turned on and off in your story settings.)

5. Write responses.

Unlike outdated blog comments, Medium responses are treated as person tales. Meaning to boot to to showing on the bottoms of the tales you reply to, the responses you write are documented to your profile net page, and just like the aptitude to have interaction off and obtain extremely circulated steady devour outdated tales.

responding to a Medium post

As a newcomer to Medium, writing responses can even be a pleasurable potential to raise with folks on the platform with out having to commit to writing a tubby-blown story. It may perhaps perhaps most likely additionally help you give you tips to your first story would perhaps perchance like to you originate think to write it.

Pointers on how to Write and Put up on Medium

6. Structure textual snarl material in your posts.

From the Medium homepage, you would perhaps perchance well obtain entry to the Medium editor and commence up writing or laying out a story by clicking to your profile icon on the tip-upright of the Medium net page, and then deciding on “Write a story”: 

Writing a story on Medium

As you would perhaps perchance potentially be aware, writing in Medium’s editor is extremely intuitive and — from a stylistic point of view — nearly most now no longer going to screw up.

By highlighting textual snarl material, you would perhaps perchance well unveil a entire lot of standard formatting alternatives, together with fearless, italics, and hyperlinking. You may perchance well additionally designate textual snarl material as an H1 or as an H2 (the utilize of the good T or microscopic t) …

Creating H2s on MediumAnd also you would perhaps perchance well plan shut from two varied forms of blockquotes. Option A:

One way to create a blockquote on MediumAnd Option B:

Second way to create a blockquote on MediumFor certain, would perhaps perchance like to you surely are searching to obtain esteem, you would perhaps perchance well utilize Medium’s fall caps feature. Know those enlarged, stylized letters you most ceaselessly like about on the starting of sentences? These are fall caps. Basically based mostly on the Medium team, they’re handy for “pacing, starting a brand original chapter, or steady a microscopic bit typographical delight.”

Bolding first letter of your Medium storyOne more choice for increasing some separation between varied sections of a story in Medium is to make utilize of a phase, or separator. In instruct to insert one, you would perhaps perchance first deserve to click on that microscopic plus icon that appears would perhaps perchance like to you are on an empty line of your story.

plus-sign-medium.png

Clicking that plus icon will open up a menu with four alternatives. The one on the a long way upright — the icon with the two microscopic lines — is the separator.

separator-medium.png

 Right here’s what it appears devour on the rating page:

Adding a line break to your Medium story

7. Add photos and media.

Along side photos, videos, and varied media (e.g., tweets) to your Medium story can even be as straight forward as copying and pasting their URLs into Medium’s editor. The editor, most ceaselessly, can automatically acknowledge the media’s format and render it accordingly.

Alternatively, you would perhaps perchance well click on on the plus icon to open the identical menu you weak to insert the separator within the earlier step. From there, you would perhaps perchance well upload an instruct out of your computer, insert a URL to a video, or insert the embed code to one more model of media the utilize of the corresponding icons.

Screen Shot 2021-07-19 at 10.24.00 AM-min

Searching on the bid measurement of the instruct you upload, you would perhaps perchance like two varied measurement alternatives to plan shut from for showing that instruct. These measurement alternatives, which will seem in a pop-up menu after you insert an instruct, consist of left-aligned and heart-aligned.

Screen Shot 2021-07-19 at 10.24.29 AM-min

By default, Medium will demonstrate the formatting choice that the bulk efficient suits the dimensions of the instruct you insert.

8. Allotment drafts and post posts.

While you would perhaps perchance well honest like got carried out your story and are chuffed with how every thing appears, head as a lot as the tip nav the assign you would perhaps perchance well receive two links: “Allotment” and “Put up.”

Clicking “Allotment” will generate a link to the draft of your story, which you would perhaps perchance well share with any person — even within the event that they originate now no longer like a Medium story. And the folks you share the draft with will additionally just like the choice of leaving you notes.

Screen Shot 2021-07-19 at 10.25.16 AM-minClicking the “Put up” button, within the interim, will open a menu the assign you would perhaps perchance well plan shut as a lot as 3 tags to your story.

Screen Shot 2021-07-19 at 10.24.44 AM-minMedium will indicate some tags by default, however you would perhaps perchance well additionally look tags and abolish original ones by merely entering textual snarl material.

Screen Shot 2021-07-19 at 10.25.37 AM-min

Whenever you would perhaps perchance well honest like got selected tags to your story, you would perhaps perchance well hit the “Put up” button to share your story with the arena.

9. Measure your outcomes.

In instruct to survey how your tales (and responses) are performing, you would perhaps perchance well amble to the “Stats” net page the utilize of the URL medium.com/me/stats. You may perchance well additionally navigate to the “Stats” net page by potential of the dropdown menu on the tip upright of the Medium homepage (the bell icon).

Screen Shot 2021-07-19 at 10.26.00 AM-minWhile you attain on the “Stats” net page, you would perhaps perchance first like about the aggregate preference of views, reads, and recommends your tales and responses like bought throughout the final 30 days. There is additionally a graph that affords day-by-day granularity. By hovering over a column on the graph, you would perhaps perchance well check metrics for the bid day to which that column corresponds.

medium-stats-page.png

While you help scrolling down the rating page, you would perhaps perchance well check the person stats for every and every of your tales. Particularly, Medium affords records on views, reads, study ratio, and recommends.

medium-metrics-stats-page.png

Right here’s a rapid rundown on what those metrics mean:

    1. Views: The preference of folks who visited a story’s net page.
    2. Reads:  An estimate of what number of company study a story the total potential by.
    3. Be taught Ratio:  The percentage of holiday makers that finally ends up studying a total story (i.e., the variation between reads and views). Basically based mostly on Ev Williams, this ratio is a surely critical advise in determining how a story gets ranked/surfaced on Medium.
    4. Recommends:  The preference of recommends a story receives. 

The Medium App 

While you win involving and interacting with snarl material on-the-amble, engage into consideration downloading the Medium app. The app aspects the identical tales and snarl material you would perhaps perchance well receive on desktop, with the added bonus of a cell-first interface. 

On the app, you would perhaps perchance well ground snarl material connected to your interests. These curated lists rely on the tags, publications, or authors you say. You may perchance well additionally utilize the app’s Uncover feature to search out original, engrossing snarl material. Equally to desktop, you would perhaps perchance well utilize the app to raise with fellow Medium readers and be a a part of conversations as they’re going down. 

The Medium app interface

Remember, this became once steady an introductory survey at systems to make utilize of Medium. There are a entire lot of more aspects and alternatives we have not covered, however we are going to originate so in future posts.

Before every thing printed Aug 7, 2021 9: 45: 00 AM, updated August 07 2021

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