However while Bezos has handed over Amazon’s keys to new CEO Andy Jassy, he hasn’t left the company. His new (obliging) job title is “executive chair.”
So, what does point out? What’s going to Bezos in fact finish?
A evaluation of Bezos’s correspondence from the past year reveals that Bezos is embarking on a new mission. It be a mission that may per chance well alternate the trajectory of the company–and even keep it from eventual loss of life.
Why Jeff Bezos stepped down
You would deem it peculiar to listen to about Amazon’s loss of life, inflamed about its price has skyrocketed at some stage in the final year, and it be at demonstrate one among the Most mighty corporations on this planet.
However that’s exactly what Bezos himself spoke about in his final letter to shareholders, which was published pretty a pair of months prior to now.
As parting words, Bezos stated that he had “one closing thing of utmost importance” that he felt compelled to educate, and that he hoped all workers would purchase to coronary heart.
Bezos then quoted from Richard Dawkins’s guide The Blind Watchmaker. Bezos described the quote as a “fashioned reality of biology”:
Staving off death is a thing that that you can well be must work at. Left to itself–and that’s what it is a long way when it dies–the physique tends to revert to a say of equilibrium with its setting … if living issues didn’t work actively to forestall it, they’d indirectly merge into their setting, and finish to exist as self reliant beings. That is what occurs after they die.
“Whereas the passage is no longer intended as a metaphor, it be then again an implausible one, and in fact connected to Amazon,” writes Bezos.
“The enviornment will continuously are attempting to get Amazon more traditional–to raise us into equilibrium with our setting,” he continues. “It would purchase continuous effort, but we can and must be better than that.”
That is no longer in fact a new thought; basically, Bezos has prolonged preached that Amazon workers must purchase into story it “day one”–to work as if Amazon is unruffled an early-stage company, relentless in its efforts to stave off death.
And that’s the reason Bezos now leaving his post as CEO is so pivotal.
“Being the CEO of Amazon is a deep responsibility, and it be spicy,” wrote Bezos in a separate letter to Amazon workers, when he first launched he’d be quitting his job. “If that you can well occupy a responsibility esteem that, it be laborious to position attention on the relaxation.”
Bezos subsequent gave some perception into what he’d be focusing his time on–talking first about going again to his role as an inventor, and that he would continue working on “Amazon initiatives.”
Then, in that final shareholder letter, Bezos gave us more clues.
He addressed head-on what has become an awfully tough criticism of Amazon in most up-to-date years, particularly, that the company doesn’t purchase correct passable care of its workers. And while Bezos defended Amazon and the fashion it takes care of its of us, he also admitted that the company famous to total better.
“Despite what we occupy accomplished, it be determined to me that we need an even bigger vision for our workers’ success,” wrote Bezos. “Now we occupy continuously wished to be Earth’s Most Buyer-Centric Company. We received’t alternate that. It be what got us here. However I’m committing us to an addition. We are going to possible be Earth’s Easiest Employer and Earth’s Safest Situation to Work.”
Wow. Talk about ambitious targets.
Bezos went on to remind shareholders how Amazon had already raised its worker minimal wage to $15 an hour. He also shared that Amazon has invested more than $300 million in security projects in 2021, a pair of of which consist of:
- WorkingWell, a training program that specializes in bettering physique mechanics, proactive wellness, and security in the gap of work
- Fresh staffing schedules designed to decrease repetitive race and relief provide protection to workers from risks connected to musculoskeletal disorders
- An initial $66 million investment to occupy technology that will relief prevent collisions of forklifts and varied kinds of business vehicles
“If we want to be Earth’s Easiest Employer, we mustn’t resolve for 94 percent of workers asserting they’d counsel Amazon to a buddy as an enviornment to work,” explains Bezos. “Now we must aim for 100 percent.”
Bezos has his work lower out for him. The postulate of Amazon becoming the enviornment’s most attention-grabbing employer is amusing to many. In spite of every little thing, is no longer this the company with a recognition for physique of workers who shout at their desks ensuing from the stress? The corporate whose warehouse workers are scared to make spend of the john lest they be punished for it?
Aloof, it be an spicy thought.
The thing about constructing an organization is, that you can well’t solve every divulge in an instant. It be important to work on a pair of issues at a time, with the aim of incrementally recuperating. And most attention-grabbing as soon as you solve one main divulge, are you able to circulation on to the following. If you is possible to be a hit, you finish up beating the percentages.
No one may per chance well occupy predicted that what began off as an on-line guide place may per chance well be the enviornment’s most attention-grabbing on-line retailer. Correct as nobody is now predicting that Amazon will become the enviornment’s most attention-grabbing employer.
No one with the exception of for Bezos and his team, that’s.
Both draw, one thing is for determined: By stepping down as CEO, Bezos has more time to focal level on fixing Amazon’s most attention-grabbing divulge. If he’s a hit, he’ll occupy performed more than reinforce the company’s recognition. He’ll occupy altered the company’s future.
And in the finish, he pretty may per chance well keep himself–and his company–from what he fears most: becoming pretty esteem everyone else.