Harbour has received the inventive pitch for dating web page Match.com within the UK, replacing incumbent Marcel.
WNP and a community of six just European agencies, all of which collaborated on the represent (collectively with Harbour), were entrusted with Meetic’s world European communications. Their rapid job will likely be to accomplish a world label platform for the Meetic/Match.com brands, incorporating both selling and digital.
Paul Hammersley, managing companion of Harbour talked about: “Now we contain got loved supporting the WNP personnel in Paris on this venture and intensely noteworthy scrutinize forward to partnering with them, the European Meetic personnel and Match.com within the UK.
“That is an indication that a brand new mannequin of just agencies partnering across borders, as successfully as across disciplines, can compete with the legacy networks and reinforce up-to-the-minute world client businesses.”
Eric Delannoy, vice-president and managing companion of WNP, added: “We’re very ecstatic with this victory, which further proves the agency’s new dynamism and the relevance of its formulation.
“WNP’s response included an in-depth investigation of the brand new behaviours and expectations of single of us, associating a range of data sources, collectively with social listening, which made it imaginable to title differentiating levers to reaffirm the leadership of Meetic.”
Celine Boudière, chief marketing officer of Meetic Europe, talked about: “Now we contain got been happy by WNP’s formulation, which perfectly captured our actual and favorable DNA, and assign it within the context of our new challenges. Their concerned figuring out of the expectations of single of us in Europe contain made the difference.”
Marcel had been Match.com’s inventive agency since 2017.