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Media alternate platform Maven adopts Verizon’s identity resolution

Media alternate platform Maven adopts Verizon’s identity resolution
July 9, 2021 ObadeYemi

As the uncommon mixture of competitors and collaboration between identity solutions persists, fundamental media alternate company Maven has opted for Verizon Media’s ConnectID to maximize performance of first-birthday celebration data.

Maven offers abilities and alternate services to over 140 media brands along with Sports activities Illustrated, Historical previous and TheStreet. This is also leveraging ConnectID across its tubby portfolio. Verizon’s resolution reaches 148 million deterministic users through first-birthday celebration data besides to 400 million uncommon devices.

Why we care. Talking to an viewers of alternate peers on Wednesday, The Trade Desk’s Jeff Green said he did no longer count on or desire Unified ID 2.0 (developed by The Trade Desk) to be the one, universal identity resolution for the originate web.

He’s getting his desire, as fundamental media corporations and publishing networks device their picks among the many rich selection available within the market.

About The Creator

Kim Davis is the Editorial Director of MarTech. Born in London, nonetheless a Fresh Yorker for over twenty years, Kim began maintaining undertaking utility ten years within the past. His abilities encompasses SaaS for the undertaking, digital- ad data-driven urban planning, and applications of SaaS, digital abilities, and data within the advertising dwelling. He first wrote about advertising abilities as editor of Haymarket’s The Hub, a devoted advertising tech web device, which attributable to this fact grew to become a channel on the established express advertising ticket DMN. Kim joined DMN suited in 2016, as a senior editor, turning into Executive Editor, then Editor-in-Chief a plight he held unless January 2020. Ahead of working in tech journalism, Kim changed into as soon as Affiliate Editor at a Fresh York Cases hyper-native data device, The Local: East Village, and has beforehand labored as an editor of an academic publication, and as a tune journalist. He has written heaps of of Fresh York restaurant opinions for a non-public weblog, and has been an occasional visitor contributor to Eater.


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