Neeva’s ‘FastTap Search’ feature presents direct links instead of a results page

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Neeva’s ‘FastTap Search’ feature presents direct links instead of a results page

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Neeva, the ad-free, non-public search engine is launching a feature that enables searchers to form queries without extend into the URL discipline of their browser or the Neeva app to be shown a tumble-down menu with speak links, the firm announced Wednesday.

Examples of FastTap Search. Image: Neeva.

Named “FastTap Search,” the feature permits customers to avoid dilapidated search engine outcomes pages and head on to an enviornment in the course of the list of links generated in accordance to the query.

What is Neeva? Launched in June 2020 and officially launched about a one year later, Neeva used to be essentially based by Sridhar Ramaswamy, ragged SVP of adverts at Google. Now not like public engines like google (Google, Bing, DuckDuckGo, and many others.) that generate earnings by showing adverts to customers, Neeva operates under a subscription model exact through which customers pay $4.95 month-to-month. In alternate, Neeva affords an ad-free, customizable search experience.

RELATED: What would it take hang of for new engines like google to succeed?

FastTap is made that you can perhaps perhaps presumably also accept as true with by Neeva’s new business model. “A feature admire FastTap Search can no longer co-exist with a search platform that depends on marketing and marketing earnings,” Ramaswamy talked about within the announcement.

It’s miles because most engines like google depend on marketing and marketing for earnings: Keeping customers on the outcomes net page — as an illustration, by collectively with search aspects that make it unnecessary to click on on a consequence to secure the specified data — assuredly formula that engines like google can disclose more adverts and, in flip, bring in additional ad earnings.

Since Neeva doesn’t disclose adverts and customers without extend strengthen the quest engine, Neeva is free to compose aspects admire this with out hurting its bottom line.

Why we care. This selection could perhaps perhaps also merely take hang of on more significance if Neeva is able to amplify its allotment of the quest market or if Neeva is well most standard by your particular viewers. Whereas here is a reimagining of the quest outcomes net page, it is light a outcomes net page and there could be light a high region, that formula algorithms have to resolve relevance and award that region to a net page, factual as they cease on diversified engines like google. However, since FastTap Search ideal gifts about a outcomes, the brands or publishers that are ready to impact that high keep stand to compose important visibility, which will be necessary if you happen to just in a highly competitive sector.

Because it stands, this option is unlikely to impact our workflows or dispute the leading engines like google in a important formula. But, FastTap Search does symbolize a recent, simplified take hang of on how customers can search and the plan outcomes could perhaps perhaps perhaps be presented. Google has attempted something equal with the “I’m Feeling Lucky” button that takes customers on to the head consequence for his or her query, then as soon as more, the firm’s draw now looks to be on the reverse discontinue of the spectrum. Its MUM-related bulletins from Search On in September gave us a preview of search outcomes pages that consequence in plan more search outcomes, with featured snippets which will salvage to the bottom of queries with out customers having to click on through. If the two engines like google had been equal in market allotment, we would salvage to see whether or no longer customers select a simplified experience, admire the one provided by Neeva’s FastTap, or a more robust search outcomes net page, which is the model Google looks to be headed.


About The Writer

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and relate marketing and marketing. Prior to entering the commerce, he labored as a radio persona, creator, podcast host and public college teacher.

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