GUESTS & RESOURCES
- Lisann Kohnke: Internet grunt material // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Internet grunt material // LinkedIn // Twitter
Lisann Kohnke, Head of Insights at Searchmetrics, joins Benjamin Shapiro to focus on leveraging search files internal your group, translating keywords and category files to assess trends to your market and the design talk the cost of those metrics. Utilizing a most up-to-date instance of altering trends within the market, Lisann explains how key phrase research is well-known for you to keep forward with not only purchaser intent and product search, however additionally to enable you to dwelling competitors and market different.