Semantic Search’s Influence On web page positioning — Kathy Brown // Searchmetrics

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Semantic Search’s Influence On web page positioning — Kathy Brown // Searchmetrics

semantic-search’s-influence-on-web-page-positioning-—-kathy-brown-//-searchmetrics

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Episode Overview:

Semantic search targets to beef up the advantageous and relevance of evaluate outcomes but displaying outcomes no longer handiest in step with proper search terms but additionally the this capacity that and context of the hunt quiz and getting the next figuring out of  person intent. This ought to soundless, in turn, point out the hunt outcomes displayed ought to soundless be of better advantageous and extra relevant.

Kathy Brown, web page positioning handbook at Searchmetrics joins host Benjamin Shapiro to chat referring to the affect of semantic search on web page positioning. What is semantic search? And why is Google investing in it? On this episode, Ben and Kathy allege about the connection between web page positioning and semantic search.

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