Plant-primarily based seafood tag Appropriate Seize is serving up fish-free sandwiches outside Subway stores to capitalise on the chain’s fishy woes.
The stunt follows a Recent York Instances investigation, which found that no tuna DNA was drawl in quite a lot of Subway tuna subs that the paper had arranged to have analysed. Subway chief govt John Chidsey defended the restaurant’s tuna in a CNN interview announcing once tuna is cooked, “its DNA turns into denatured”.
From its touring “Our capacity” van, Appropriate Seize wants to spread the message that there is “nothing fishy occurring” in terms of its 100% fish-free tuna. It claims its plant-primarily based seafood is sustainable, and honest for vegans, vegetarians and meat-eaters alike.
The food truck was this day (15 July) positioned outside four Subway places in London: Upper St Martin’s Lane, Adelaide Boulevard, Maddox Boulevard and Rathbone Space.
Chad Sarno, co-founder of Appropriate Seize, stated: “Our mission is to acquire plant-primarily based seafood that is honest for the ocean and all existence who name it home.
“With the Subway info grabbing headlines across the globe, here is the fitting second to bid these who there is a better capacity to ride the fashion and ride of luscious seafood without ruin to our oceans.”
Grayling is delivering the mission.