Brand articles

Wieden & Kennedy spot depicts sensory overload of ‘new era of Formula One’

Wieden & Kennedy London has created a rapid film and designed the livery for what Formulation One is describing because the “most futuristic racing automobile of all time”. The contemporary behold for F1 has been unveiled sooner than the 2022 season, when the sport undergoes a “radical contemporary residing of regulations” designed to obtain races …

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Body Shop launches ‘Self Love Street’ campaign during Love Island

Encouraging viewers to nurture a particular relationship with themselves is a gigantic recount at the greater of events – now not least when they’re glued to the cloak cloak looking out at the impossibly polished other folks on Care for Island – nonetheless the Physique Shop has managed to expose this to its advantage. Launching …

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Unilever ‘fully committed to Israel’ despite Ben & Jerry’s move to withdraw brand

Unilever chief govt Alan Jope has acknowledged that the FMCG huge “stays fully committed to our industry in Israel”, despite a resolution by its label Ben & Jerry’s this week to amass itself from the Israeli market subsequent year. Ben & Jerry’s acknowledged on Monday that sales in East Jerusalem and the West Monetary institution, …

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Visa refreshes brand identity after seven years

Seven years after its last mark refresh, Visa, the global finance broad, is changing over again. This time, its new identity, “Meet Visa”, is a nod to the corporate’s evolution from a cards issuer to a much wider monetary-companies and tech platform. Developed by Visa’s global inventive company of file, Wieden & Kennedy, the refresh …

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Don’t look down: Vanish ad highlights how filthy your carpets are

Interestingly, “have to you knew how soiled your carpet in actuality became, you wouldn’t have to lumber anyplace shut to it”. That is the premise in the abet of Reckitt cleansing ticket Vanish’s latest region, which aspects a multi-generational family who lumber to mountainous lengths to withhold a long way flung from any contact with their …

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Virgin Media ad celebrates intergenerational musical connection

Virgin Media’s latest space celebrates an intergenerational musical connection between a father and daughter. Starring Lava La Rue as a budding singer-songwriter, the 2nd instalment of its “Sooner brings us nearer” advertising campaign by Adam & Eve/DDB centres on two generations coming together over a mutual admire of music. After Lava La Rue discovers a …

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getir-denies-it-stole-outdoor-advertising-ideas-pitched-by-issa

Getir denies it stole outdoor advertising ideas pitched by Issa

Issa PR turned into once regarded as one of a lot of agencies pitching for Getir’s London originate this 300 and sixty five days, which turned into once at final received by MSL in Could per chance merely. Getir, primarily based fully mostly in Turkey, presents a grocery offer service by an app. Backed by …

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Lloyds file outlines eight guiding principles for better ethnic illustration

Lloyds Banking Crew has published a data to how producers can better describe ethnic minorities in advertising and marketing and marketing and marketing communications, outlining eight guiding principles for its receive teams and entrepreneurs across the alternate. Championing Unusual Britain has been produced following a gaze across 16 ethnic focal level teams, who had been …

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itv-advert-champions-england-crew-after-racist-abuse-over-euro-2020-loss

ITV advert champions England crew after racist abuse over Euro 2020 loss

ITV has issued a denunciation of the racial abuse directed at avid gamers after England lost to Italy in Sunday’s Euro 2020 closing, with a stark shaded-and-white press advert exhibiting the crew taking the knee. Created by Unparalleled Ingenious Studio, the advert carries the reproduction: “Collectively we can never lose. ITV stand with England.” It …

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isba-aims-to-elevate-entire-industry-along-with-fresh-media-framework

ISBA aims to elevate entire industry along with fresh media framework

ISBA is aiming to cross previous the divided reception to the earlier versions of its Media Products and companies Framework with a brand fresh version that follows a “classic overhaul” in step with enter from advertisers, intermediaries and businesses. Talking to Marketing campaign, ISBA’s director of agency products and companies, Andrew Lowdon, who led the …

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Children lay down in wretched health rhymes in George at Asda’s wait on to college marketing campaign

In a fashioned year, the return to college after the longer summer holidays is something most early life have blended feelings about, at finest. But after the challenges of the previous 18 months, it would possibly perchance perchance perchance be no shock if a bunch of children are seriously more psyched about the chance than …

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how-manufacturers-reacted-to-the-euro-2020-final-obtain-up-and-england-heartbreak

How manufacturers reacted to the Euro 2020 final obtain-up and England heartbreak

Producers attempted to seize the sombre but hopeful mood of the nation after a evening of heartbreak for the England men’s soccer crew who misplaced the Euro 2020 final on penalties at Wembley. Gareth Southgate’s men came discontinuance to breaking a 55-300 and sixty five days jog with out a choose in a serious competition …

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‘Preserve with the clicks’ – Tom Hollander narrates DHL’s new global advertising and marketing and marketing campaign

DHL is conveying the frantic tempo of the ecommerce market in a new global advertising and marketing and marketing campaign, demonstrating how its products and providers beget helped each existing companies retain and new ones enter the online retailing sphere for the first time. “Preserve with the clicks” is built on the insight that the …

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isba-president-warns-industry-must-ready-itself-for-extra-ad-crackdowns

ISBA president warns industry must ready itself for extra ad crackdowns

Marketers working in the playing, alcohol, lending, shuttle and vehicle sectors would possibly perchance presumably fair serene brace themselves for attention from NGOs calling for ad crackdowns, the president of ISBA has warned. In his annual tackle to the advertiser physique’s people, Moneysupermarket chief executive Peter Duffy took on the tightening of the constraints on …

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