Digiday+

Marketing Briefing: ‘In times of uncertainty, we crave familiarity’: Why nostalgia marketing is everywhere right now

Nostalgia marketing is nothing unusual — brands, movie studios and like a flash-food chains, to name a pair of, hang taking into consideration the approach for years — but a unusual wave of advert campaigns are bringing it help this plunge. The switch is strategic — exhibiting other americans a time forward of COVID-19 can remind them …

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Case Study: How BDG created a blueprint for revamping its media brands

When Emma Rosenblum joined BDG in 2019 because the editor-in-chief of the scheme to life portfolio, she changed into suggested to inject some of her outdated-faculty editorial know-how into a scale-first, search engine optimisation-centered increase technique that the four brands’ below her purview had grown up with.  Now Rosenblum is the executive philosophize material officer for …

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Media Buying Briefing: ‘The golden age of audio’: New forms hit a higher note, but radio buyers still struggle to hear it

For tons of of the last 15 years, radio has seen its total revenue either dwell flat or tumble rather, unless 2020 that is, when in accordance with eMarketer, revenue plummeted 28 p.c to $10 billion. That quantity is anticipated to defend referring to the the same for the next couple of years.   At …

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Media Briefing: What to expect from the Digiday Publishing Summit

This week’s Media Briefing previews the upcoming Digiday Publishing Summit (DPS), which kicks off on Sept. 27 and might possibly perchance perchance composed characteristic speakers from media companies including The Washington Put up, BDG, Neighborhood 9 Media and Essence. Previewing the Digiday Publishing Summit The main hits: Publishing executives will focus on how their advertising …

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Future of TV Briefing: TV news networks are stepping up streaming’s centrality

The Future of TV Briefing this week checks out more than doubtless the most trendy flurry of streaming exercise among TV recordsdata networks. The unusual broadcast recordsdata The predominant hits: ABC Data, CBS Data, CNN, Fox Data and NBC Data are every stepping up their streaming recordsdata operations. The most trendy exercise signifies how streaming …

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Marketing Briefing: ‘Not a hypothetical problem’: ANA CEO Bob Liodice on why there needs to be a unified effort to combat hate speech

As Forbus suggested Digiday then, the initiative, which used to be backed by the Global Alliance for To blame Media and the Affiliation of National Advertisers, used to be a formulation to preserve the momentum going past the preliminary Fb boycott final July as advertisers took stock of their jam in the landscape. The goal …

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Media Buying Briefing: ‘Accountability is just going to spread’: Agencies agree carbon-neutral goals are a must

Stories of chronicle wildfires, detrimental hurricanes, and diminished potable water presents dominated data headlines for the period of the summer season — the whole indisputable outcomes of the consequences of climate change on the atmosphere. So it’s no accident that tales of companies having a survey to in the reduction of their environmental affect on …

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Digiday+ Research: Independent agencies have little confidence in many digital advertising channels

September 14, 2021 by Max Willens Wanamaker’s jam is alive and properly in digital marketing.  As brands and agencies continue to determine how a raft of privacy-connected modifications will affect their skill to accommodate and measure ads, they’re being forced to rethink channels that many had shaky self belief in, to open with, according to …

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Media Buying Briefing: As the auto industry shifts its priorities, digital media buying slides into the driver’s seat

Headline after headline about the auto industry’s present-chain woes (No longer adequate pc chips! Costly raw materials! Feeble automobiles are more adequate than fresh automobiles!) maintain dominated the commerce pages for a minimal of a one year now. It appears those impacts on the industry, combined with a more selective particular person that expects to …

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Media Briefing: After Google’s cookie reprieve, publishers’ identity tech adoption slows to a crawl

On this week’s Media Briefing, platforms, files and privacy reporter Kate Kaye explores how Google’s third-birthday party cookie extension has affected publishers’ adoption of various identifiers. ID compare Identity tech suppliers have been already struggling to win publishers on board to employ their alternate identifiers upfront of Google’s self-imposed lower-off date to disable third-birthday party …

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Future of TV Briefing: How TikTok has influenced media companies’ videos on platforms like Snapchat and YouTube

The Way forward for TV Briefing this week appears to be like at how TikTok has been subsumed into video makers’ approaches to other platforms, including Instagram, Snapchat and even YouTube. The TikTok takeover The principle hits: The creep of films is speeding up, with a heightened emphasis on the gap two seconds. Visual results …

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Media Buying Briefing: How the multi-tasking Court Avenue aims to reduce digital ‘friction’ for its clients

Did you appreciate that the principle concrete paved street in The USA was as soon as named Court docket Avenue, in Bellefontaine, Ohio? Clearly any individual saw the prolonged bustle means of transportation and made up our minds to set aside a more in-depth, more easy path for autos, trucks and motorcycles to chase.  That …

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Media Briefing: Parenting publishers adopt newsier approaches amid an unusual back-to-school season

On this week’s Media Briefing, publishing reporter Sara Guaglione reports on how parenting publishers are adjusting their editorial approaches to serve dad and mother handle the delta variant and its refined serve-to-college implications and logistics. Parental advisory This serve-to-college season is the rest nonetheless frequent, as dad and mother and their younger of us face …

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Digiday Research: The five-day in-person office workweek is dead

September 1, 2021 by Max Willens Even with many employers’ (and staff’) tumble plans in flux, one factor is glaring: The 5-day place of job workweek is pointless within the media industry, in step with new Digiday+ research.  In July, Digiday surveyed 120 consultants working at publishers. Roughly a third, or 38 of the respondents …

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Media Buying Briefing: ‘You can’t legislate uncertainty’: two agencies rethink return-to-office plans after employee pushback

Correct when it looked admire it was once edifying to head help to the place of work over the closing few months, the delta variant of COVID-19 reared up and despatched the choice of cases, hospitalizations and even deaths spiraling help upward. That, needless to claim, threw many corporations’ return to work plans into disarray. …

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Marketing Briefing: ‘Delta variant has thrown a curve ball at business travel’: Marketers, agency execs predict hybrid events will remain this fall

Unheard of esteem the return to locations of work, entrepreneurs and agency pros anticipated return to industrial commute and conferences this descend will likely be delayed and/or retooled in consequence of the surging delta variant.  That’s now to not voice in-particular person meetings received’t occur — they’ve been going down for some vaccinated of us …

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Media Buying Briefing: ‘We’re engineering around the value proposition’: Kepler Group’s global reach expands as it absorbs U.K.’s Infectious Media

August 23, 2021 by Michael Bürgi In December 2020, The Kepler Community, an honest marketing companies consultancy specializing in three areas — media procuring and optimization, knowledge and skills session and implementation; and organizational transformation — closed on acquiring Infectious Media, a digital specialist basically basically based in London and Singapore with reach across EMEA. …

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Media Briefing: What four publishers’ latest earnings reports say about the media industry’s recovery

This week’s Media Briefing looks to be like at at basically the most modern spherical of earnings reviews from publishers to assessment what they signal relating to the media alternate’s capability to rebound to pre-pandemic ranges. Highway to restoration Publishers’ most modern quarterly earnings succor to present to what extent the alternate has recovered from …

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Media Buying Briefing: Publicis wins Walmart’s U.S. business, so how soon before the retailer is on TikTok?

August 16, 2021 by Michael Bürgi In the darkish of night last Thursday, retail wide Walmart and agency retaining firm Publicis Groupe introduced their desire to reunite, with Publicis picking up $600 million in omnichannel media procuring for and planning enterprise from Haworth Media, which had bustle Walmart’s media since 2016.  The very best ability …

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Media Briefing: Following Google’s cookie-killing extension, publishers focus on confronting Apple’s Safari problem

This week’s Media Briefing looks at how publishers are hoping that Google’s third-celebration cookie postponement creates a window of opportunity for the digital promoting alternate to handle the boundaries of Apple’s Safari browser. Publishers discover about to pounce on Safari The digital promoting alternate would possibly perchance also hold got a reprieve from Google removal …

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