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Google accused of downplaying ad price manipulation

Google accused of downplaying ad price manipulation

Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they…

The post Google accused of downplaying ad price manipulation appeared first on Content Krush.

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