B2B Lead Generation

Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.)

How to turn beta users into a launch marketing engine

GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO – Typeform, Calendly)

From Cautious to Confident: How SEO Copywriters Can Make AI Work for Them

11 helpful resources for improving your business skills

AI agents for social media: How to use them right now + what you can expect in the future

South Africa’s SOLmate doubles users to 100,000 as eWallet surge drives growth

How to work from home: Simple strategies for staying productive

Why your startup needs a content strategy (& how to build one that scales)

Access Holdings’ Oxygen X disburses ₦152 million in loans, posts ₦805 million profit in first year