Growth Marketing

OpenAI secretly launched a sales agent — here are the details

Moniepoint gets approval to acquire 78% stake in Kenya’s Sumac after KopoKopo setback

How I applied the 95-5 rule to build Gong’s brand from the ground up

Generative engine optimization: What we know so far

How one co-founder runs a zero-employee marketing agency with AI tools

Fincra gets South African payments licence to deepen African reach

Startups on Our Radar: 10 African startups rethinking ride-hailing, credits, and banking no one’s talking about yet

KPI dashboards & how to use them in your marketing

Creating a B2B buyer journey map in 8 steps