More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that…

The post 4 B2B trends that will catapult you ahead of the competition next year by Cynthia Ramsaran appeared first on Content Krush.

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