70% of African startups fail in the first 5 years; Clarus believes it’s a go-to-market problem

In early 2025, Joovlin, a Nigerian fintech built to help micro-suppliers accept and manage payments, shut down. Despite early traction, including more than 2,000 active resellers and over 6,000 products listed by suppliers, the company said in a LinkedIn post that its user base “hadn’t yet grown enough to generate the revenue needed to sustain

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