Over the last decade, I’ve helped set and track marketing goals for B2B businesses of all kinds — And I’ve come to think of them more as destinations. They’re points on the map your team wants to reach. And B2B marketing KPIs (key performance indicators)? Well, they’re how you measure how far you’ve gone and
The post B2B Marketing KPIs vs. Metrics: 24+ Every Business Should Be Tracking first appeared on Content Krush.
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