Nobody likes to be on the receiving end of a good “I told you so,” but at least a couple of times on this fine domain, I’ve warned against reliance on display and programmatic. And if you weren’t convinced earlier, the kerfuffles surrounding TrueView and the programmatic ads directing users to AI-generated properties should at…

The post Better, non-programmatic ways to go up the B2B funnel appeared first on Content Krush.

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