In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of…
The post Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world by Adthena appeared first on Content Krush.
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