Google Analytics 4 is enhancing its privacy features in preparation for the deprecation of third-party cookies next year. The platform told Search Engine Land that it is accelerating the roll out of the Protected Audiences API and is also integrating enhanced conversions. Why we care. These tools provide insights for strategic decision-making while ensuring compliance…
The post GA4 ramps up Protected Audiences API rollout and adds enhanced conversions appeared first on Content Krush.
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