I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data) and uses it to plan and deliver targeted ads while I’m on the platform. One of these ads led
The post How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips] first appeared on Content Krush.
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