If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model, laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern

The post Inside the B2B Marketing Funnel — Everything I Know as a Marketer first appeared on Content Krush.

Recent Posts

This website uses cookies.