Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy

Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago, I was driving to the airport and saw a billboard for Kim Kardashian’s company, SKIMS. A week later, I saw ads on Instagram and a SKIMS segment on “Keeping Up with the Kardashians.” I had one of

The post Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy first appeared on Content Krush.