Nearly one million Nigerian retail shops are invisible to big brands; Lengo wants to fix that

In crowded Lagos neighbourhoods, small shops stocked with soft drinks, instant noodles, and toiletries are where most Nigerians shop. But for consumer giants like Coca-Cola, Unilever, and Dangote, these informal shops remain hard to map, creating blind spots that waste marketing budgets, weaken supply chains, and deter investment. Informal retailers account for between 40% and

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