Modern marketing is less pushy than yesteryear’s — and I love that. It’s less about forcing your message on people and more about helping. However, personality marketing is one strategy that still dances the line between savvy and shady to many, including yours truly. As marketers, we work to get inside the heads of our

The post Personality Marketing: Is It a Savvy or Shady Strategy for Reaching Customers? first appeared on Content Krush.

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