Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of
The post The Ins-and-Outs of Content Optimization, Straight From a Marketer first appeared on Content Krush.