As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and outsourcing, the smartest tech marketers are
The post The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage) first appeared on Content Krush.
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