Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re willing to pay 9.7% more for sustainable products. HubSpot’s State of Consumer Trends report also found that buyers take a company’s environmental impact, DEI commitment, and ethical production practices when purchasing from a company. But
The post The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits first appeared on Content Krush.
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