Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I hear people talk about the power of “story” in marketing. The best marketers — and the best brands — are the ones telling the best stories. However, I believe most brands are telling
The post The Trust Factor: Harnessing Empathy and Authority to Build a Magnetic Brand first appeared on Content Krush.
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