Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity, the Starbucks identity requires many elements working together to connect with you, the consumer. The siren graphic, the right shade of green, the logo’s round shape — you need everything to get
The post What are brand identity elements? A marketing pro dives in first appeared on Content Krush.
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