I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct
The post What’s Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out first appeared on Content Krush.